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7-...In English of Course... - Page 5

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    #Exclusivity & #Desirability US Barometer of #PromiseConsulting & #ExaneBNP reinforce positive ratings on both #LVMH and #Kering.

    FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016

    Luca SOLCA
    Managing Director
    Sector Head Global Luxury Goods

    Rue du Rhône 80, 1204 Genève, Switzerland
    Tel: +44 203 4308503
    Mob: + 44 7881249464
    luca.solca@exanebnpparibas.com

    Luxury goods brand desirability in America shows domestic and aspirational bias
    We find a number of surprises and a few confirmations in the results of our extensive consumer investigation in America: 1) Americans like their local champions; 2) Americans seem more attracted by fashion brands; and 3) Our analysis confirms a strong accessible luxury bias among American consumers.

    Luxury brand exclusivity perception is also quirky
    Prada, Versace, Louis Vuitton, Gucci and Giorgio Armani lead the group - with Hermès coming in only 6th place. Louis Vuitton, Burberry, Prada and Versace look strong, as they boast higher desirability than purchase - a convergent indicator of exclusivity perception.

    We are adding 'brand identity' analysis to our desirability and exclusivity research
    Louis Vuitton and Gucci rank in the top 5 of all brand identity traits we have investigated, with the exception of 'elegance', in which Chanel and Prada lead.

    Investment conclusions
    Our analysis of brand desirability and exclusivity in America reminds us of how important mega-brands remain in this industry. Louis Vuitton stands out as the strongest brand by far, followed by Gucci, which seems to have lost some of the vigour of a few years back but is likely benefiting from its successful and thorough turnaround. These results reinforce our positive ratings on both LVMH and Kering.

    Ask for the full document : philippe.jourdan@promiseconsultinginc.com

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    Eye on the Trends in Asia: customisation [#customization #Asia #China #skincare #personalization #cosmetics #culture]

    Eye on the Trends in Asia: customisation

    By Lucy Whitehouse +, 20-Jul-2016, cosmeticsdesign-asia

    Four key trends are tipped to define the skin care market in Asia in the coming years, according to research from Euromonitor International. In this series of specials, Cosmetics Design takes a closer look at each, starting here with customisation.

    According to a research analyst with Euromonitor based in Singapore, customization is defined as key trend, since the consumer demand for personalized skin care products is growing. Indeed, 50.5% of the respondents claimed ‘suited to my skin type’ as the decisive element during their last skin care purchase.

    In China there are five key areas in which personalization is strongly demanded:

    • Age
    • Moisture balance
    • Ethnicity
    • Gender
    • Lifestyle

    Consequently, the article outlines the importance of catering to consumers’ specific needs related to ethnicity and offering products that correspond to the consumers’ local environments, climates and cultural beliefs and identities.

    [READ THE ENTIRE ARTICLE]

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    @Clarins targets #Asian consumers with skin whitening range [#skinwhitening #skincare #targetconsumers]

    Clarins targets Asian consumers with skin whitening range

    By Lucy Whitehouse +, 30-Mar-2016, cosmeticsdesign-asia

    Premium skin care brand Clarins has spoken of its focus on skin whitening in its strategy to target Asian consumers.

    With their recent launch of the Clarins White Plus Pure Translucency Tri-Intensive Brightening Serum the management intended to meet Asian women’s needs.

    According to Datamonitor, half of the interrogated Asian women declare skin whitening benefits as essential skin care products, whereas the percentage in North America accounts only for 24% and 22% in Western Europe.

    Furthermore, Euromonitor has found out that the demand for male-specific skin care products in Asia is leading the rise of the segment globally. The firm’s analyst points out that “The majority of growth is coming from the skin care inclined Asia pacific region, however, upcoming emerging markets in men’s skin care include Latin America”.

    [READ THE ENTIRE ARTICLE]

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    @Louis Vuitton Releases a Transportative New #Fragrance Line, Complete with Léa #Seydoux as Muse [#JaquesCavallier #perfumer #luxurious #exclusive #7scents #leather #woods]

    Louis Vuitton Releases a Transportative New Fragrance Line, Complete with Léa Seydoux as Muse

    By Jane Larkworthy+, 18-08-2016, wmagazine.com

    It's been 70 years since storied label Louis Vuitton last put out a fragrance. Now they're back, and they've recruited perfume genius Jacques Cavallier, who created already game-changing scents as Issey Mikake’s L’eau d’Issey and Stella by Stella McCartney to revive the Louis Vuitton line with French actress Léa Seydoux as muse.

    Interestingly, high fashion brands launch at least one or two fragrances per season and Louis Vuitton stayed out of the business for so long. But Louis Vuitton hired its first in-house perfumer Jaques Cavallier-Belletrud in 2012, who finished his lab in Grasse this year with 7 luxurious and exclusive scents; a collection entirely based on flowers.

    “The philosophy of my creations are to celebrate femininity,” Cavallier explained at a recent presentation. “A lot of people ask me if I think of a very precise type of woman when I create a perfume, and I always say no. Every woman is different.” So different, in fact, that two of the scents lean rather far into the classic men’s arena with notes of leather and woods (Contre Moi and Matière Noire, respectively).

    [READ ENTIRE ARTICLE]

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    @L'Oréal Paris' latest #campaign breaks down racial barriers in #beauty [#equality #cosmetics #skintones #perfectmatch #foundation #make-up #diversity #ethnicity]

    L'Oréal Paris' latest campaign breaks down racial barriers in beauty

    By Perdita Nouril, 30-08-2016+, Telegraph, Lifestyle, beauty, Skin

    It's no secret that the lack of diversity in make-up shades is the beauty industry's biggest flaw. This week, L'Oreal Paris has stepped up to the plate with its new campaign for the True Match Super Blendable Foundation. The beauty giant has enlisted 23 celebrities and influencers with a range of skin tones, including Cheryl Fernandez Versini, the beauty blogger Amena Khan, the fitness expert AJ Odudu and the philanthropist and TV presenter Katie Piper.

    L’Oréal manages to match 98% of UK’s skin tones!

    Finally a foundation for everyone, created by the number one beauty brand in the world with their mission to bring the best in beauty to every woman, no matter their ethnicity or background.

    [READ THE ENTIRE ARTICLE]

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    The Latest Facts and Figures about the #Chinese #Luxury Market [#Luxury #Travel #China #Economy #IncomeGap #GrowthStrategy]

    By Fflur Roberts, 18-08-2016+,Senatus, Luxury Society

    There is much discussion about what a slowing economy in China means for the luxury industry. Euromonitor highlights the latest numbers and what it means for the industry.

    Over the past decade, China and moreover the Chinese have led the world in luxury shopping. As a By 2015 China offered more luxury retail selling space than Japan and was fast catching up on the US, and the Chinese accounted for over a third of all global luxury spending.

    According to Euromonitor International’s latest travel data, the Chinese made almost 3 million trips to the US in 2015, an increase of almost 8% on 2014 and a massive 206% increase in the last five years since 2010. During the same year they made 2 million trips to France, 5 million trips to Japan and 285 thousand trips to the UK.

    Overview of the Economy

    However in 2014 and 2015, mainland China posted its lowest growth in sales of luxury goods since our records began (a real decline of -3% and +1% respectively). Therefore, Beijing faces some serious challenges. The government wants to change strategy by reducing its reliance on debt-fuelled investment in construction and heavy industry and boosting consumption.

    Individuals aged 45-49 are the largest group amongst top earners

    Although individuals aged 30-34 commanded the highest average gross income in 2015, the age segment 45-49 represented the largest proportion amongst Chinese in the top income band (ie individuals with an annual gross income over US$150,000) in the same year. By 2030, the age group 40-44 will have become the most prominent amongst the country’s top income earners, representing opportunities for luxury services and high-end family orientated goods (especially given the relaxation of China’s one-child policy).

    Between 2015 and 2030, China is expected to add in excess of 3.4 million additional individuals to this wealthy population, making it the fifth largest market in the world in terms of HNWI’s.

    Income gap is expected to remain wide over the long term

    One of the main determinants of income inequality in the country is the condition of urban/rural households, which also affects migrant individuals working in the city, but whose household registration (or “hukou”) is in a rural area.

    Luxury brands need to re-think their growth strategies

    The impact of a weakening economy is unlikely to stop wealthy Chinese consumers from travelling to buy their luxury goods, but it might change their destination of choice as well as total in-destination spend.

    China’s grey luxury goods market

    The main players in the grey market are professional shoppers, known in Chinese as daigou, who travel abroad to buy luxury goods in bulk (in effect, by filling their suitcases). They return home to sell their wares either directly or online, and it has developed into a business worth billions of US dollars.

    [READ THE ENTIRE ARTICLE]

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    LF #Beauty: meeting Asian consumers' needs has 'never been more challenging' [#skincare #China #beauty #import #cosmetics]

    LF Beauty: meeting Asian consumers' needs has 'never been more challenging'

    By Lucy Whitehouse +, 13-Jul-2016, cosmeticsdesign-asia

    The president of LF Beauty, a third party manufacturer and supplier, has spoken of the challenges and opportunities being posed for beauty by the Asia market.

    The article outlines that it has never been more challenging, while there have never been more opportunities for brands to satisfy the customers’ needs. According to Raymond “Asian beauty is now setting the pace for the world”. China’s customers have a rising demand for K-beauty products, whereby Korean brands face the challenge of acting with insider knowledge of the Chinese market.

    Indeed, the Korean International Trade Association found out that Korean companies accounted for 22.1% of China’s imported cosmetics in 2015, closing the gap with the French who have a market share of 30.6%. During the first seven months of the year, China’s imports of cosmetics products rose 36.1% to $1.67 billion.

    [READ THE ENTIRE ARTICLE]

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    #Luxe Pack Monaco will feature a new focus on digital #luxury [#fragrances #cosmetics #sustainability #luxepack]

    Luxe Pack Monaco will feature a new focus on digital luxury

    By Simon Pitman+, cosmeticsdesign-europe, 06-Jul-2016

    This year’s Luxe Pack Monaco event will feature a combination of highlighted show features from previous years, complete with a new focus on how to connect luxury through digital mediums.

    Connect to Luxury (C2L) is the name of the showcase for the 2016 event, which will take place on September 21st at the Grimaldi Forum in the center of Monaco. Specialized on conferences and exhibitions, the three-day event emphasizes on digital transformation, the latest creative approaches and the promotion of luxury products, including fragrances and cosmetics.

    [READ FULL ARTICLE]

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    #Melanin synthesis discovery prompts hope of new #cosmetics applications [#melanin #skincare #cosmetics #anti-ageing #biotechnology #tryosinase #environmental technology]

    Melanin synthesis discovery prompts hope of new cosmetics applications

    By Simon Pitman+, cosmeticsdesign-europe, 07-Jul-2016

    New research that has deciphered the formation process for melanin could lead to further development of its use in a number of applications, including cosmetics.

    The article points out that melanin is well-known for falling into the categories: Anti-ageing, skin conditioning and tinting.
    However, through advanced biotechnology, researchers found the secret enzyme tryosinase, a core trigger in the synthesis process, which has an important impact on the development of cosmetics, medicine and environmental technology.

    [READ FULL ARTICLE]

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    What is halal skin care and makeup, and what are the trends? [#skincare #makeup #beauty #cosmetics #halal #asia #middle east]

    What is halal skin care and makeup, and what are the trends?

    By Lucy Whitehouse +, cosmeticsdesign-europe, 06-Jul-2016

    Halal is becoming big business for the beauty industry globally, and particularly in Asia: a central focus for this week’s in-cosmetics Korea event, we take a closer look at the trend.

    Kunal Mahajan, project manager of Chemicals & Energy at Kline - top management consulting firm serving the Chemicals industry globally – explains in the article that “halal” can not only be associated with food and beverages, but that its denomination is equally appropriate for pharmaceuticals, personal care, skincare and hair care products.

    But what makes a product halal and why does “halal” become a trend in cosmetics?
    Mahajan outlines the answers in detail in his article: The key contributors to this trend is economics and the changing consumer lifestyle.

    According to Mahajan, top growth regions for halal products will be the Middle East and Asia, particularly South Asia and Southeast Asia.

    [READ THE ENTIRE ARTICLE]