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    Should #Luxury #Brands Be Excited About China’s Live-Streaming Frenzy? |@China @adetem @luxury

    JING DAILY | SUNDAY APRIL 09 2017 | 

    PHOTO CREDIT: Bulgari's brand ambassador Kris Wu showed viewers the brand's new watches during a live streaming event on Yizhibo last month.

    [READ THE FULL ARTICLE ONLINE]

    The live-streaming industry’s explosion in China has shown the world just how keen Chinese consumers are about broadcasting their daily life on social media. Official statistics from the China Internet Information Center indicate that the number of live-streaming viewers had reached 325 million by the end of June 2016 and the majority of them are young—facts that have significant implications for luxury brands in China targeting the country’s emerging wealthy, millennial consumers. While brands have many reasons to be optimistic about this new tool for reaching shoppers, live-streaming’s widespread reach in China means navigating it the smart way isn’t always easy.

    Huge viewership numbers seemingly point to a promising path for luxury brands to win over more customers. However, exaggerating the number of views is a common practice among China’s various live streaming platforms, as exposed by some well-known online hosts and Chinese media outlets. In 2015, state-run newspaper People’s Daily criticized one live-streaming show on Douyu, a major service provider, for claiming a broadcast exceeded 1.3 billion online viewers, which is almost equivalent to the total population in China. During that same year, a popular live-streaming host said publicly that the platform he worked for constantly faked viewership numbers in order to attract investment.

    Faking viewership is not difficult to do. There are numerous third-party tech companies that provide services to live-streaming hosts to add to their popularity, similar to the way in which Instagram and Weibo bloggers can buy followers. Taobao is one site that hosts shops that sell packages to people who want to ensure the popularity of their live-streaming sessions. The above image shows that by paying 1 RMB, the buyer can get 100 viewers. According to Chinese media reports, this grey market is quickly growing to meet increasing demand.

    Luxury brands in China should also keep in mind that the majority of live streaming viewers do not necessarily align with their target market. Though there are many different types of people who watch live streams, a general perception is that people who like it most are either diaosi, which is slang for “loser”, or tuhao, a term used to describe the “tacky,” nouveau riche, who are often associated with a penchant for live-gaming.

     

    Lire la suite

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    Sales for this luxury yacht maker are booming after #Brexit vote |#yatching #luxury @adetem

    CNBC |  |

    [READ THE FULL ARTICLE ONLINE]

    Princess Yachts, a luxury yacht maker based in Plymouth, U.K., said its retail sales rate had increased 25 percent over the past year, thanks largely to the decline in the British pound after the U.K. voted to leave the EU.

    "Brexit has given many of our customers to buy at a more favorable price in their local currency," Antony Sheriff, executive chairman of Princess Yachts told CNBC while at the Singapore Yacht Show. "But we don't count on that. We assume exchange rates at some point will even out."

    Princess Yachts says its production is entirely conducted in and around Plymouth, while competitors use a variety of global suppliers. The domestic production, coupled with the majority of its buyers being outside the U.K., has made for a beneficial combination. The pound is down about 17 percent against the dollar since the U.K. voted to leave the E.U.

    The majority of buyers of Princess Yachts come from Europe and the U.S., meaning the prices are now very attractive.

    According to the company, its yachts are now sold out through 2018, with some orders confirmed for 2019.

    Sheriff said the surge in sales actually began a few months prior to Brexit as a result of newly designed offerings, but it was then reinforced by currency moves.

    Recently, Article 50 was triggered in the U.K., which is the formal two-year process governing Britain's departure from the E.U.

    Still, a lot of uncertainty remains, which Sheriff said makes it challenging to navigate the business.

    "Nobody really knows how to plan for the future," he said. "If there's one thing that would be useful for the government is to give us some degree of certainty as to what the plan is on the Brexit side and some degree of certainty that border taxes will not distort the market."

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    T. TALK NYC | Which Fashion Houses have the 'Hottest' brands?" | Thursday, February 2nd NYC

    TRAUB & Threadstone invite you to the First T.TALK |Thursday, Feb 2nd, NYC

    "WHICH FASHION HOUSES HAVE THE 'HOTTEST' BRANDS?"

    Discussion led by the founders of the Worldwide Barometer Exclusivity & Desirabil| ity of Luxury Brands Index

    luca solca, bnp, exane, fashion, luxury

    Luca Solca, Head of luxury goods research of financial services firm Exane BNP Paribas. Luca is the #1 ranked analyst for luxury coverage.

    &

    philippe jourdan, marketing, fashion, luxury, promise, promise consulting

    Philippe Jourdan, Partner at Promise Consulting, the premier luxury marketing research firm in Europe focused on measuring brand equity.

    Thursday, February 2nd, 2017, 6:30 PM

    Le Skyroom | 22 E 60th Street, NY 10022

    PLEASE RSVP TO ahafkin@marvintraub.com by January 27th

    Space is limited so a prompt RSVP is appreciated.

     

    marvin traub, threastone, fashion, luxury, new-york

     

     

     

     

     

     

     

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    @Hermes_Paris : Morphing into a #megabrand | via Luca Solca Exane BNP

    JANUARY 2017 | LUCA SOLCA | EXANE BNP

    HERMES INTERNATIONAL: HERMES MORPHING INTO A MEGA- BRAND

    [TO CONTACT US]

    The Hermès paradigm (as we saw it)
    Over time, Hermès has built a most enviable position in the luxury goods industry (The Epitome of Modern Luxury). This - in our view - was built on four pillars: 1) frustrating demand for its iconic leather models; 2) using adjacent product categories to provide accessible entry price points (Entry Price Points and the real Nature of Luxury Goods), while keeping the core leather products expensive and out of reach (Category Segregation); 3) sticking to organic growth and avoiding acquisitions; and 4) maximising retail space productivity and ROIC.

    Hermès is changing ...
    Hermès seems to be moving away from its tried-and-tested formula of frustrating demand for its iconic products. It has, in fact, increased leather goods manufacturing capacity over the past few years. The principle of 'category segregation' also seems to have been discarded, as consumers can buy Hermès handbags at significantly lower prices and just north of EUR1,000. These are not Birkin or Kelly, obviously, but they are still Hermès handbags: Evelyne, Garden Party, Picotin, etc.

    ... and morphing into a Mega-Brand
    We think that 'demand frustration' and 'category segregation' were the two traits that set Hermès apart from mega-brand peers. With these gone, the 'genetic difference' between Hermès and - say - Louis Vuitton is more difficult to identify. Hermès is still more desirable in the eyes of some consumer nationalities (Measuring Brand Exclusivity and Desirability - China), but this seems more a difference in 'intensity' than in 'nature' as other consumers seem to have the opposite perception (Measuring Brand Exclusivity and Desirability - France).

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    Behind Hong Kong’s Failing Appeal as a Luxury Destination | #HK #luxury

    FROM OBSERVER.COM | BY JEENA SHARMA | JANUARY, 03 2017

    Chinese shoppers are no longer blinded by bling, visitors can get better deals elsewhere

    The latest dent in Hong Kong’s flailing retail market came with U.S. clothing brand Abercrombie & Fitch calling time on its flagship store two years before the end of its lease.

    The city, which has witnessed a consistent luxury slump since 2013, saw many major brands such as Ralph Lauren, Forever 21, Prada and Paul Smith pull out flagships earlier this year. Italian luxury clothing and accessories label Tonio Lamborghini also shut more than 10 of its stores and in-store counters in the city. Official Hong Kong government data shows a consistent decline in retail sales since 2013 through 2016, when sales reached their lowest point. While Abercrombie & Fitch, which is battling with its own financial instability, blames exorbitant rents (HK$7 million ($0.9 million in monthly rent) as the prime reason, for other brands the picture is less clear.

    With the amount of Mainland Chinese shoppers the city was host to, Hong Kong was once hailed as the ‘Great Mall of China.’  However, Chinese shopping tourism hit a major lull post the anti-corruption crackdown initiated by President Xi Jinping in 2012. The initiative, intended to eliminate corruption of  high profile Chinese government officials had the biggest negative impact on the retail market, particularly in luxury. The high exchange value of the Hong Kong dollar further contributed to the weakening of  the city’s position as a retail destination, as the territory price advantage gradually diminished for Chinese tourists.

    “Shopping in Hong Kong is no longer a bargain for Chinese tourists. The traveling Chinese consumer is now opting for alternative destinations like South Korea, Japan, or Greece. These are places with a little bit more character, a distinct point of view, or places that offer experiences beyond shopping,”  Saisangeeth Daswani, Advisory Strategist at innovation and trend research corporation, Stylus, told Observer.com.

    The evolving tastes and aesthetic of the Chinese consumer seem to be another important factor responsible for the retail shift. While Hong Kong offers some of the best-known designer stores in the world, it fails to attract the increasingly sophisticated and well-informed shoppers from abroad. Both domestic and foreign consumers in the city have become smarter about where to find products for the lowest prices and demand more in return for their money.

    “What’s key for luxury brands in Hong Kong is to consider the consumer’s changing mindset and offer more immersive, unconventional and discovery-based experiences,” said Daswani. “The luxury brands have been too focused on products, prices and sales. Consumers want more from their purchases than simply getting their hands on the latest accessory, they want an experience, a story to tell.”  Studies indicate that Chinese consumers now look to distinguish their choices from the most obvious mainstream brands and regular edition products. Flashy logos and shiny watches just don’t hold as much appeal as they did anymore.

    “The Asian consumer’s style sense is evolving, and their fashion purchasing behavior is becoming more European. The appeal of the preppy look is diminishing and people don’t see the need to buy luxury when attractive premium brands offer similar looks,” agreed Jaana Jätyri, CEO at trend forecasting agency, Trendstop.

    louis vuitton, fashion, luxury, hong-kong

    Since most of the luxury category brands are only accessible to the Chinese shopper who is able to travel beyond China, many have opted to simply shop online, much like the American consumer.

    Prada, which also closed much of its primary stores in the city, indicated the brand will now cater to the Chinese market through e-commerce. “The Hong Kong closure is part of a worldwide, strategic realignment of brand retail channels. Over the next two years, Prada will strengthen its own e-commerce platform, giving priority to China, Hong Kong and Singapore with the objective of achieving global reach,” an official spokesperson for the company told the Observer.

    prada, fashion, luxury, hong-kong

    While this could eventually strengthen a new shopping model for the country, unfortunately it means more woes for Hong Kong’s traditional retail market. However, Daswani believes all hope is not lost. As retail rents in Hong Kong continue to fall as a result of high end departures, mid-market, ‘contemporary fashion’ and affordable luxury brands are jumping in. Moreover, analysts predict that if the exchange values of the HK dollar stabilize in 2017 leading into increased consumer confidence, retail sales may slowly recover during 2018 in Hong Kong, albeit in a different kind of retail store.

    Whether the city will regain its status as a hot shopping heaven, only time will tell. As of now, an overall uncertainty clouds the Hong Kong luxury market, and it’s up to the retailers to adapt to the new consumer interests and adjust to this broadening notion of luxury. Elsewhere, shoppers are experiencing a rise in customization offers, one offs, local exclusive pieces, limited editions and in-store exclusive events, Hong Kong retailers may need to catch up.

    [LIRE L'ARTICLE EN ENTIER]

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    In 2017’s, #luxury brands will have to work a lot harder to sell their pricey goods | @adetem @

    FROM QUARTZ MEDIA LLC | WRITTEN BY MARC BAIN | 24 JANUARY, 04 2017

    Last year was a bad one for many companies selling expensive fashion, handbags, and jewelry. For the first time since the financial crisis of 2008, the global market for personal luxury goods failed to grow, stalling at €249 billion (about $258 billion).

    luxury, china, fashion, growth, bnp, exanebnp

    The good news is that 2017 should see a return to growth, according to a Dec. 28 report on the global luxury market by management consulting firm Bain & Company, only it won’t look anything like the boom years from 2010 to 2015, when global sales of such goods jumped 45%, fueled by Chinese consumers with high-end appetites. The slowing of China’s economy and its government’s ongoing crackdown on corruption, paired with turmoil in the US and Europe from Brexit, terrorism, and the US presidential election, have created a “new normal” of low single-digit growth and intense competition. The years ahead will produce “clear winners and losers,” Bain says, determined by which brands can read the field and respond best.

    China is at the center of this shift. Today Chinese shoppers account for 30% of all sales of personal luxury goods. While Bain foresees the Chinese market improving again after contracting slightly in 2016, it isn’t likely to return to its former rate of expansion, which insulated brands’ bottom lines from other problems. “We expect around 30 million new customers in the next five years coming from the Chinese middle class,” Claudia D’Arpizio, a Bain partner and lead luxury analyst, told Quartz in an interview last year. “But this is nothing comparable to the past big waves of demographics entering [the market]. This new normality will mean mainly trying to grow organically in the same consumer base, being more innovative with product, more innovative with communication.”

    Exane BNP Paribas echoed the thought in a December research note to clients. “The peak of the largest nationality wave ever to benefit luxury goods is behind us,” the authors wrote. “Brands need a new paradigm, other than opening more stores in China and bumping up prices.”

    The period luxury is entering could see some of its slowest growth since it started opening up to a mass audience around 1994. That was the year, D’Arpizio noted, that “the jeweler of kings and queens,” Cartier, launched its first lower-priced line for mainstream consumers. Other brands followed in search of greater sales, and names “like Gucci, Prada, also Bulgari were really growing, doubling size every year, sometimes triple-digit growth rates, opening up to 60 stores every year and covering all the capitals across the globe,” she said.

    Around 2001 came another period of expansion when brands became global retailers, not just selling wholesale, amid a spate of acquisitions that would eventually create today’s giant luxury conglomerates, including LVMH and Kering (previously Gucci Group). By the time of the financial crisis, luxury had conquered much of the US, Europe, and Japan, and then China came along to offer more unfettered growth.

    There’s no new China, however, at least not now. The next big luxury market is likely Africa, particularly countries such as Congo, Angola, and South Africa. But D’Arpizio estimated this scenario won’t come about for seven to 10 years, meaning only moderate expansion for some time.

    “In the new normal, we expect a compound annual growth rate (CAGR) of 3% to 4% for the luxury goods market through 2020, to approximately €280 billion,” Bain’s report says. “That is significantly slower than the rapid expansion from the mid-1990s to the late 2000s.”

    Other characteristics of this new period include more shoppers making purchases at home. Last year, local purchases exceeded tourist purchases by five percentage points, the first time since 2001 that has happened.

    And digital sales will keep growing. Last year they accounted for 8% of the industry.

    [LIRE L'ARTICLE EN ENTIER] 

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    #Skincare | #Chanel uncovers powerful plants in global tour | @cosmetics @Chanel

    FROM LUXURY DAILY | FROM SATRAH JONES | JANUARY 5, 2017

    France’s Chanel is exploring the anti-aging secrets of three far-flung populations with a shared claim.

    The beauty brand’s newly released Blue Serum took inspiration from Blue Zones around the world, places where the locals live remarkably longer lives. In an effort to prove the claims of its product, Chanel is inviting consumers to journey to these locales in a series of short films.

    Chanel was reached for comment.

    FEELING BLUE

    Chanel’s Blue Serum is being touted by the brand as “a new horizon for skincare.”Explaining the inspiration and ingredient sourcing for this serum, Chanel filmed travel diaries to the Blue Zones that contributed to the product.

    Against footage taken in Costa Rica, a female narrator says, “You can feel the life force in everything and everywhere.” Portraying this energy are images of waterfalls amid greenery.

    chanel, blue serum, skincare, costa rica

    Still from Chanel's Blue Serum film

    The voiceover explains how Costa Rica’s green coffee can only be found in the country, which may contribute to the locals’ long lives.

    In Italy, the Mediterranean locale is said to be the home of centuries’ old olive trees.

    Chanel turns its attention to the sun in Greece, which it says is in everything. This includes soil, plants and the lentisk tree.

    chanel, blue serum, skincare, costa rica

    Discover the Power of Blue Serum - Chanel

    All videos include the statement, “It’s something special. Some call it a mystery. It’s just life.”

    These ingredients—sourced from Nicoya, Costa Rica; Sardinia, Italy and Ikaria, Greece, all hold antioxidant properties. According to the brand, a trial found the serum to reduce wrinkles, even skin tone and firm skin.

    [LIRE L'ARTICLE EN ENTIER]

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    Tiffany procures retail solutions for Trump Tower-related security measures | @tiffanyandco @cotyincpr

    FROM LUXURY DAILY | DECEMBER 2016, 19

    [LIRE L'ARTICLE EN ENTIER]

    Tiffany & Co.’s Fifth Avenue flagship’s proximity to Trump Towers has resulted in an unlikely branding effort for the U.S. jeweler.

    The jeweler’s iconic flagship, known for its cameos in Hollywood films and its annual holiday windows, finds itself on the same block as Trump Towers, the Midtown Manhattan home of U.S. President-elect Donald Trump. Since the election results were announced Nov. 8, protesters have been picketing outside the building, causing the Secret Service and New York Police Department to heighten security along Fifth Avenue, just in time for the holiday season.

    "The truth is that politics and business do not mix, and when those worlds collide, good things rarely happen," said Rob Frankel, branding strategist & expert at Frankel & Anderson, Los Angeles. "'Cause marketing' is a huge myth, often alienating as many (or more) prospects than it might attract. "Overall, I see this less as a political statement and more along the lines of the signs you see posted when a store is remodeling, which proclaim 'Pardon our dust! We're open for business!'" he said. "Nobody really notices and business doesn't improve until the signs are removed and foot traffic returns to normal."

    Branded barricades
    As a result of the extra security measures, storefronts near Trump Tower’s, including Tiffany and Gucci, which has its New York flagship within the tower, have seen decreased foot traffic as barricades deter shoppers and worsen congestion on the already busy thoroughfare in Midtown Manhattan.

    Barricades along the street caused Tiffany to cancel its holiday window reveal. While the store remains in business with normal hours, its sales are expected to take a hit this year, according to CNBC.

    In addition to the imposing presence of the metal blockades, security personnel have also been on heightened alert. Individuals headed to the luxury stores around the tower are the only ones getting through to the sidewalk, but this means potential shoppers enduring questioning by police before they are allowed to pass (Trump’s midtown Manhattan base causes problems for luxury retail).

    Tiffany, for one, has partnered with the New York City Police Department to make the most of the security presence by designing branded covers for the police barricades.

    The barricades, dressed in Tiffany blue slipcovers, have been positioned from 57th Street around to the jeweler’s entrance on Fifth Avenue, thus creating a Tiffany “safe zone.”

    Doing so provides a pathway for passersby to view Tiffany’s annual holiday windows. While this solution ensures some consumers get to experience its windows, Tiffany likely missed out on the attention and crowds that make it a point to see its display this year.

    The placement of the branded barricades also allows consumers to enter the flagship through its main entrance. Prior to the barricades being set up, consumers were encouraged to use the jeweler’s side entrance facing 57th Street.

    In a statement the jeweler said: “Tiffany is in frequent communication with the New York Police Department and U.S. Secret Service regarding safety and security along the perimeter of our Fifth Avenue flagship. We remain open for business with regular hours and welcome customers to enter the store via our 57th Street entrance while any barricades along Fifth Avenue are in place.

     “Our iconic flagship store windows, which feature sparkling scenes of New York City at the holidays, are now on display for all to see. Our façade has also been illuminated as planned.”

    Alternate viewings
    A digital solution has also been implemented to ensure that consumers who would rather not visit in person due to the barricades and upped police presence can still experience the windows

    Tiffany, Louis Vuitton and Cartier are among the 18 New York storefronts getting a digital audience this holiday season with help from Google. Google’s “Window Wonderland” recreates the feeling of strolling outside iconic retailers on a consumers’ desktop computer, mobile phone or tablet.

    While about 5 million tourists descend on New York this time of year, many located in other cities, states or countries will not be able to get to see these in person, making this Google experience the next best thing.

    (...)

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    @Rituals Cosmetics extends its standalone stores presence in European #airports | @PLshopdinefly #beauty #promiseconsulting-blog

    PARU DANS AIRPORT-BUSINESS.COM | DECEMBRE 2016

    Rituals Cosmetics has opened a 44sqm landside store at Eindhoven Airport in partnership with Lagardère. The store is large enough to offer the full Rituals product range.

    Rituals opened two new standalone stores on 23 November – a 23sqm store in Vienna Airport’s Plaza operated in partnership with Welcome Trading, and a 44sqm landside store at Eindhoven Airport in partnership with Lagardère. The Vienna store offers all the brand’s best-selling products, while the Eindhoven store is large enough to offer the full Rituals product range.

    “These are both important new openings for us,” says Neil Ebbutt, Director Wholesale for Rituals. “It brings our portfolio of standalone airport stores to seven and reflects the commitment we have to investing in this channel with our own stores. Airports are without doubt one of the most important channels for us to showcase Rituals to an international audience. The fact that there are some great international retail operators to partner with also makes it that much easier to bring more Rituals standalone stores to airports. These stores also allow us to offer a much wider product range and we have over 400 in total, each one inspired by an ancient Eastern tradition to transform every day routines into more meaningful moments. They include body care, skin care, pure tea, scented candles and fragrance sticks.”

    The stores offer a lifestyle shopping experience, with passengers at Vienna and Eindhoven able to immerse themselves in the brand’s mantra – transform daily routines into meaningful rituals. On entering the store, travellers are offered herbal teas and the opportunity to experience the products through complimentary hand massages. Of course, the stores are currently stocked with a range of gift sets for Christmas.

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    Are cosmetics ads subtly telling women they are flawed and require fixing? | by @HelenRingrow @Palgrave_

    A lot has been made of how airbrushed images in cosmetics advertising campaigns are setting beauty standards that are biologically impossible. But does that apply to the language used in the ads as well?

    A lot has been made of how airbrushed images in cosmetics advertising campaigns are setting beauty standards that are biologically impossible. But does that apply to the language used in the ads as well?

    A linguist from the University of Portsmouth believes the choice of words might also play a subliminal role in encouraging women to see themselves as “flawed and needing to be fixed”.

    Helen Ringrow, a lecturer in Communication Studies and Applied Linguistics, says the underlying theme in advertisements for women’s cosmetics was the constant need to fix problems including dry hair, lack of glow and poor skin. She said: “The language used tells women their faces, hair and bodies are always falling below some imaginary standard. It makes women feel they’re never quite measuring up, never quite right. “It also creates problems we never knew we had, such as selling us deodorant which makes our underarm skin tone appear more even.”

    She says the multi-billion pound beauty industry “thrives on making women’s bodies appear to be a flawed commodity which cosmetics can fix”. As part of her research, Ringrow studied more than 400 beauty ads in Cosmopolitan and Elle magazines over a six-month period in 2011. She noted subtle linguistic differences in tone and language in French and English advertisements but the underlying messages were similar.

    Ringrow said: “The advertisements tell women that their bodies need endless work and that they are not quite good enough without the use of cosmetics.” She also added the advertising also relied heavily on scientific language, saying: “Women are bombarded by a cocktail of scientific words, sex and youthfulness in cosmetics advertising.

    “You’ll find bold claims for the power of something scientific-sounding, like peptides or bio-proteins, which are not always proven, especially not in the small quantities in which they are found in many cosmetics products.”

    Ringrow has revealed the results of her research in a book titled The Language of Cosmetics Advertising, published by Palgrave.