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  • #Promiseconsulting #Luxurylab : LA PERLA TO RELAUNCH INTO BEAUTY SPACE

    From Georgina Caldwell | Global Cosmetics News, May 31, 2021

    La Perla is set to relaunch its beauty line, according to a report published by WWD. The Italian lingerie brand called time on its licensing deal with Revlon last year, having launched its own beauty subsidiary in 2019 and the fruits of its labor are poised to hit shelves this summer.

    The range comprises fragrance, a vegan prebiotic body care trio and color cosmetics collection, set to debut next month. Products are designed to be refillable and boast sustainable packaging – the range has been awarded the Positive Luxury Butterfly Mark, PETA membership and an EcoVadis Bronze Medal. 


    #data #consumer #agility #marketresearch #luxury #laperla #wwd #marketing

  • #Promiseconsulting #Luxurylab : E.L.F BEAUTY BUCKS TREND AS Q4 SALES SOAR 24 PERCENT

    From Georgina Caldwell | Global Cosmetics News, May 31, 2021

    E.l.f. Beauty has reported its results for the three and twelve months ended March 32, 2021. The US mass beauty brand saw sales rise 24 percent in the final quarter of fiscal 2021 versus the same period in fiscal 2020, contributing to an overall uplift of 12 percent for the year, despite make-up’s declining fortunes.

    Gross margin increased 80 basis points to 64.8 percent in fiscal 2021 versus the prior year, with benefits from margin accretive innovation, cost savings and a mix shift to elfcosmetics.com, E.l.f. Beauty said. Net income was US$6.2 million on a GAAP basis. The company said that it expects sales to increase 8 to 10 percent in fiscal 2022, versus the US$318 million racked up in fiscal 2021.


    #data #consumer #agility #marketresearch #luxury #elf #globalcosmeticsnews

  • #Promiseconsulting #Luxurylab : SHISEIDO CALLS TIME ON DOLCE & GABBANA CONTRACT

    From Georgina Caldwell | Global Cosmetics News, May 4, 2021

    Shiseido and Dolce & Gabbana have announced the partial termination of their beauty license agreement. 

    The change will be effective from December 31, 2021 and cover all markets and activities with the exception of France, where the termination must be put to employee consultation by law. Beaute Prestige International is currently reviewing a proposal from Dolce & Gabbana to conclude the license activities carried out in France by the end of the year and pursue the production and distribution of Dolce & Gabbana Beauty products worldwide for a 12-month period effective January 1, 2022.


  • #Promiseconsulting #Luxurylab : Why Brands Are Leaning Into Heritage

    From Miles Socha | WWD, May 4, 2021

    Is it any coincidence that the youngest of the top-four handbag brands on resale site The RealReal — Louis Vuitton, Hermès, Chanel and Gucci — is 100 years old?

    “We primarily see heritage drive demand in our core, high-value categories including luxury handbags, fine jewelry and watches,” said Sasha Shoka, head of women’s at The RealReal. “Resale value for these marquee handbags is up 30 percent year-over-year.” Spurred on partly by the pandemic, many European brands have been leaning into heritage in a variety of ways, with Balmain’s Olivier Rousteing resurrecting archival monograms and launching a podcast series about the house, founded in 1945, and Carine Roitfeld, style adviser at the Karl Lagerfeld brand, creating a Karl x Karl capsule for fall 2021 inspired directly by the late founder’s personal mode of dress.


  • #Promiseconsulting #Luxurylab : Fosun Allies with Baozun and Activation to Capitalize on China Luxury Market

    From Jing Daily, April 30, 2021

    On April 28, the Fosun Fashion Group announced a strategic alliance with Baozun, a leading e-commerce service partner, Activation Group, an integrated marketing solutions provider for luxury brands, as well as several other industry players. They will hold minority shares in the group, becoming the preferred partners for the group’s heritage brands. The strategic alliance will work together to explore new business models and solutions for various brand expansions to capitalize on China’s vast and ever-growing luxury market. Launched in 2017 and based in Shanghai, the Fosun Fashion Group focuses on strategic investment in the luxury fashion sector. The Group’s current brand portfolio includes Lanvin, Wolford, St. John, and Caruso. 

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  • #Promiseconsulting #Luxurylab : As Global Luxury Suffers, China Remains A Lifeline (To Some)

    From Jing Daily - Adina-Laura Achim, November 23, 2020

    What Happened: China is set to become the world’s biggest luxury goods market by 2025, thanks to Chinese consumers spending more at home and less abroad, according to a Bain & Co. report. Yet, while the personal luxury goods market is on track for its worst fall ever in 2020, China’s insatiable appetite for luxury continues to drive sales on the Mainland.

    The post-COVID-19 pandemic economy is in sharp decline, falling 23 percent from its 2019 size to $257 billion (217 billion euros) — a return to 2014 levels. “The drop is the largest recorded since we have been tracking the industry,” says a press release by Bain.


    #Promiseconsulting #Luxurylab #Covid #China #Luxurymarket