HOW TO ENSURE THAT YOUR CUSTOMERS ADHERE TO YOUR CSR COMMITMENTS?
The Consulting and Reasearch firm, Promise Consulting | Panel On The Web and The Good Company agency have launched a hybrid approach to serve brands and their CSR commitments.
The Good Proof wants to combine the rigor of the quantitative approach, the expertise of the communication agency and qualitative introspection to answer to a simple question:
HOW TO MAKE CSR COMMITMENT REAL BUSINESS LEVERS FOR THE BRANDS?
Intermarché, Kadalys, Monabanq, VYV, and MON Group | Materne have already suscribed to this methodology to refine their communication and marketing strategy around societal and environmental commitments.
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