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4- Secteurs d'activité

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    #Promiseconsulting | #Centreduluxeetdelacreation : "Regards sur la Chine : de la réalité intérieure à l'influence extérieure"

    REGARDS SUR LA CHINE, DE LA RÉALITÉ INTÉRIEURE A L'INFLUENCE EXTÉRIEURE

    centreduluxeetdelacreation, luxe, chine, bfm, bfmbusiness

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    [#Promiseconsulting] [#opinionlab] СООБЩЕНИЕ ДЛЯ ПРЕССЫ | Франко-российские отношения: 74 % французов за то, чтобы растопить лёд.

    russie, putin, policy, government, macron, relations, foreign policy

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    Скачать коммюнике на английском языке

    http://files.panelontheweb.com/client/DLclient.aspx?id=4791&alea=28528316&set=1

    Получить доступ к слайдам в крупном формате:

    http://files.panelontheweb.com/client/DLclient.aspx?id=4785&alea=52164732

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    [#Promiseconsulting] [#opinionlab] The French-Russian relations: 74% of French want to "break the ice"

    PRESS RELEASE

    THE FRENCH-RUSSIAN RELATIONS: WHAT DO THE FRENCH THINK?

    At a time when the government of President Macron wishes a warming of relations between France and Russia, an exclusive survey to know the opinion of the French about their vast “neighbor.”

    Survey realized online and on mobile between the 26th August and the 02nd September 2019 on 1,000 French, aged 18 years and more and representative of the French population. 

    Promise Consulting, a consulting firm, and Panel On The Web, a market research institute, surveyed an online panel to gauge French opinion about Russia (the country, the people, the culture, and the political system). The following objectives were assigned to the opinion survey before a press release on French-Russian relations and opportunities for in-depth political, cultural, and economic collaboration.

    - To assess the proximity or distance of the French to Russia, and the reasons why they feel close to or far from Russia.

    - To evaluate the French opinion on the relations between Europe and Russia, on the European sanctions and the subsequent Russian embargo on European food products, in the wake of the events in Crimea.

    - To assess the French opinion on the relations between France and Russia: state of play and desired areas for improvement.  

    The opinion poll was conducted in the wake of G7 Biarritz summit, marked by the previous meeting between the Presidents Emmanuel Macron and Vladimir Putin at the residence of Brégançon. The main results are analyzed below.

    To download in ENGLISH language in WORD and PdF

    [CLICK HERE]

    To download in RUSSIAN languages in WORD and PdF

    [CLICK HERE]

    To download the excerpt of slides in HD (see below):

    [CLIQUER ICI]

    To publish these results on social networks:

    #Promiseconsulting #Panelontheweb #PublicOpinionLab 

    To contact the authors of the survey:

    (Interviews, testimonials, live interviews, analyses)

    panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron

    Pr Philippe Jourdan, CEO, Associate Professor

    Promise Consulting

    Telephone: +33 6 62 66 09 27

    Mail: philippe.jourdan@promiseconsultinginc.com

    panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron

    Jean-Claude Pacitto, Research Director, Assistant Professor

    Promise Consulting

    Telephone: +33 6 13 85 92 74

    Mail: jean-claude.pacitto@orange.fr

    THE EXPERTS’ POINT OF VIEW

    panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macronPhilippe Jourdan and Jean-Claude Pacitto, the authors of the study, give here their testimony and analysis on the main lessons of the survey. If the French seem to stand at a certain distance from Russia, the majority wishes to maintain good relations between our two countries, and fiercely hope they improve in many areas

    Russia wakes lively debates in the media, fed by alarming international news. However, the opinion of the French people about Russia is much less known. How do our citizens perceive Russia? How do they apprehend current and future French-Russian relations, in the context of diplomatic warming desired by the two Presidents, Macron and Putin?

    RUSSIA, A EUROPEAN COUNTRY: A DISPUTED ISSUE

    Is Russia for the French a European State? Do the French people share the Gaullist vision of a Europe stretching from the “Atlantic to the Urals”? The opinion is almost equally shared: 39% consider that Russia is not a European state against 37% who think the opposite, perfect illustration of the allegory of the two-headed Russian eagle, a head turned towards the West, another to the East. The reasons given are not of the same nature: those who answered “yes” emphasize geographical, historical, and cultural proximity, while those who answered “no” mobilize political antagonisms (between our regimes). These political arguments (suspected lack of freedom, autocratic government, …) transcend the political affinities. 

    EUROPEAN SANCTIONS AND RUSSIAN EMBARGO: POORLY KNOWN DECISIONS

    While most of the French people are aware of the European economic sanctions (and their counterpart, the Russian embargo on European food products), they are still 4 out of 10 (41%) to ignore their existence and their purpose. Those who ignore the most of these sanctions are the sympathizers of the radical left “France Insoumise” (LFI). At the same time, the LFI sympathizers are also the most numerous to consider Russia as a “threat” (51%). The expressed fear strongly embodied (if not fantasized) around the personality of Vladimir Putin (91%), contrasts with a lack of knowledge of the facts likely to objectify it. The same conclusion applies to a lesser extent to the other political currents. 

    In the end, only 28% of the French people are strongly convinced of the worthiness of the European economic sanctions, and it is the sympathizers of the moderate right (“Les Républicains”) who are the most dubious (51%).

    FRENCH-RUSSIAN RELATIONS: FRANCE CAN DO BETTER

    Historically, Russia has always been the subject of fierce debates and aroused contrasting opinions from our fellow citizens, ranging from frank admiration to equally sincere distrust. Our survey shows that if the views are opposed, following the political affinities, a vast majority of the French people (74%) crave an improvement of the French-Russian relations. French people emphasize the importance of those relations for our country (94%), of which they deplore the relative freezing (40%). The French, predisposed to the “realpolitik,” judge that Russia has become (again) an essential actor in foreign policy, is an unescapable arbitrator of many conflicts (Syria, Ukraine, Middle East,…) or hot topics   The French, followers of the "realpolitik", are of the opinion that Russia has become (become again) an essential actor in foreign policy with a rank of actor and arbitrator on many conflicts (Syria, Ukraine, Middle East) or “hot” issues (climate, economy, immigration, European construction), and that France must take this into account.

    THE FUTURE OF THE FRENCH-RUSSIAN COOPERATION: A MOBILIZING ISSUE

    The French-Russian cooperation, which involves improving the relations between the two states, is a subject that mobilizes the French: only 6% of them think that the quality of the relationship between the two countries is not essential for France. 

    Supporters of a positive dynamic are more likely to be recruited from LREM (“La République en Marche”) (56%) and LR (“Les Républicains”) (55%), and not, contrary to a view too often held, from radical-wing supporters (“Rassemblement National”) (44%). Once again, our opinion survey reveals an odd paradox: radical left-wing supporters (LFI, “La France Insoumise”) are more numerous to think that Russia is a threat (51% vs. 44% of the population), but at the same time, they are also more likely to want that French-Russian relationship improves (94%). This result is essential, which reveals that opinion is not fixed and that it is likely to change quickly. The context, linked to recent international events, weights easily on the French judgment about Russia. In the future, it can be assumed that the divisions will fade, as the conflicts that have generated them (Syria, Ukraine, Crimea) will decrease in intensity on the ground, and consequently in the media. 

    The potential for improving French-Russian relations is high and multi-faceted: the French prioritize environmental issues, humanitarian cooperation, bilateral foreign policy, and economic contracts, because of results deemed unsatisfactory in these areas. However, most cultural matters (university exchanges, scientific collaboration, tourism, and artistic exchanges) can also be improved.

     

    RUSSIA, A EUROPEAN COUNTRY: A DISPUTED ISSUE

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    EUROPEAN SANCTIONS AND RUSSIAN EMBARGO: POORLY KNOWN DECISIONS

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    FRENCH-RUSSIAN RELATIONS: FRANCE CAN DO BETTER

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    THE FUTURE OF THE FRENCH-RUSSIAN COOPERATION: A MOBILIZING ISSUE

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    METHODOLOGY

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  • Imprimer

    #Panelontheweb : mise en ligne de notre nouveau site panelonthewebpro.com (espace entreprises)

    Lundi 14 Octobre 2019

    PROMISE CONSULTING| PANEL ON THE WEB, PIONNIER DES ETUDES EN LIGNE DEPUIS 2000, LANCE SON NOUVEAU SITE DEDIE AUX ENTREPRISES

    Après avoir mis en ligne un nouvel espace pour la communauté des internautes de notre panel, PANEL ON THE WEB annonce le lancement d'un NOUVEAU SITE dédié aux entreprises du secteur privé (annonceurs, agences,...), non marchand (associations) et public (gouvernement, administration).

    https://panelonthewebpro.com

     

    CONTACTEZ-NOUS

    Valérie Jourdan, CEO, Panel On The Web

    valerie.jourdan@panelontheweb.com

    Téléphone : +33 1 78 09 03 64

     

    Lire la suite

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    #Panelontheweb #Promiseconsulting | Mais qui était John Wanamaker ?

    "LA MOITIE DE L'ARGENT QUE JE DEPENSE EN PUBLICITE L'EST EN PURE PERTE, MAIS JE NE SAIS PAS LAQUELLE." [1]

     

    [1]- Cette phrase célèbre est souvent attribuée à tort au publicitaire Ogilvy. En réalité, elle fut prononcée par John Wanamaker (1838-1920), un célèbre homme d'affaires américain, fondateur de la première chaîne de grands magasins américains Wanamaker à Philadephie au 19ème Siècle. Son intuition fut confirmée bien des années plus tard par A. Morgenztern, directeur chez Publicis Conseil dans les années 1970, qui démontra que les publicités pleine page dans les quotidiens ne généraient q'un taux de mémorisation (Béta) de 50%.  

     

    Comme beaucoup de nos clients, vous partagez la frustration de John Wanamaker.

     

    Promise Consulting | Panel On The Web a mis au point une approche simple, scientifique, éprouvée et adaptée à tous les secteurs pour répondre à deux questions clés : 

     

    1- Quelle allocation optimale entre offline et online, grands médias et autres médias publicitaires ? 

    2- Quelle contribution de chaque média (et de leur interaction) à ma marque, et au développement de mes ventes ?

     

    Vous disposez ainsi d'une règle de décision pour une répartition efficiente de vos investissements publicitaires.

     

    Vous ne savez pas quelle moitié de vos investissements média est effectuée en pure perte, nous avons déjà la réponse !

     

    CONTACTER NOUS :

    Valérie Jourdan +33 6 62 66 09 27 | + 33 1 78 09 03 65

    valerie.jourdan@promiseconsultinginc.com

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    #Promiseconsulting #Panel On The Web | Annonceurs, découvrez les coulisses de notre nouveau #site # panelistes

    Promise Consulting| Panel On The Web, pionnier des études en ligne depuis 2000, lance son nouveau site dédié à la gestion de sa communauté en ligne. 

     

     https://panelontheweb.com

     

    20 ans déjà que Panel On The Web, pionnier des études en ligne, a été créé.  Nous sommes fiers et heureux de vous annoncer le lancement de notre nouveau site panéliste dédié à notre communauté forte de plus de 150,000 panélistes en France (et de plusieurs millions dans le Monde). Plus ergonomique, plus simple, plus convivial,ce site est destiné à accompagner notre croissance.

     

    1ER ENGAGEMENT :  nous nous inscrivons dans le strict respect des centres d'intérêt de nos répondants, pour leur proposer des études qui les concernent. C'est le gage de taux de réponses élevés et d'une participation assidue.

    panel paneliste marketing etude online remuneration

    2EME ENGAGEMENT : à l'heure du digital mobile, nous sommes la seule plateforme d'études en ligne 100% Mobile et Auto-adaptative : chaque répondant est ainsi libre de répondre sur le support de son choix, PC, portable, tablette, Windows, Mac ou Android. Mieux encore, le design du questionnaire s'adapte automatiquement au média, pour une expérience de questionnaires en ligne 100% immersive. Depuis 2019, nous sommes également 100% compatible WeChat.

    panel paneliste marketing etude online remuneration

    3EME ENGAGEMENT : adhérent depuis 2000 à la charte Syntec et Esomar, nous sommes 100% RGDP. Nous garantissons à nos répondants un anonymat complet, le respect des données qui nous sont confiées, et la transparence sur l'utilisation de la data, qui n'est jamais utilisée à d'autres fins que l'étude marketing.

    panel paneliste marketing etude online remuneration

    En savoir plus : valerie.jourdan@promiseconsultinginc.com | +33 6 09 31 65 19

    Lire la suite

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    #Promiseconsulting #Luxurylab Luxe, Chine, Désirabilité et Exclusivité : retour sur notre événement 18/09

    luxe, alliance, berstein, promiseconsulting, chine, desirabilite, exclusivite, sommier, paris, fashionweek

    Evénement très attendu et précédant de quelques jours le démarrage de la Fashion Week à Paris, la présentation par Promise Consulting et Alliance Bernstein du 2ème Baromètre des Marques de Mode de Luxe en Chine. Après une première vague en 2015, l'occasion de faire le point sur les nouveaux entrants, les sortants, mais surtout de confirmer l'importance de la Désirabilité et de l'Exclusivité des Marques comme indicateurs de leur performance commerciale et financière.

    PRENDRE CONTACT POUR EN SAVOIR PLUS

    Vous n'avez pas pu être présent ? Les résultats complets sont disponibles par souscription. La prestation en souscription comprend :

    • Un deck de charts complet
    • Une présentation en vos locaux par Pr Philppe Jourdan, CEO Promise Consulting

    TELECHARGER LE BON DE COMMANDE

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    Un public nombreux, représentants des marques ou acteurs du secteur du luxe, enthousiastes et impliqués.Des échanges jusque tard la nuit !

    Le nombre limité de places ne nous a pas permis de donner suite à la participation de tous. N'hésitez pas à contacter Valérie Jourdan, si vous souhaitez prendre rendez-vous pour partager les enseignements de cette soirée, ou connaître les prochaines dates de réédition de l'événement en France et à l'étranger.

    Nous remercions plus particulièrement nos interlocuteurs auprès des marques suivantes, présentes dans notre baromètre, pour leur participation ou aimable soutien :

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    [#PromiseConsulting] [#luxurylab] Despite Trade War, Ralph Lauren Gains Momentum in China

    Via Jingdaily, Avery Booker, September 13, 2019

    With only an eight-year official presence in mainland China — opening its first stores there in 2011 — Ralph Lauren is both a relative newcomer and a well-established brand among Chinese consumers. Having developed strong name recognition initially via trips to Hong Kong taken by mainland businesspeople and tourists in the 1980s and ‘90s, for the past two decades the brand has been hit hard by the counterfeit trade, with the Chinese market flooded with fake Polo shirts and knockoff brands.

    But a stronger on-the-ground presence, centered around its hundreds of stockists throughout Greater China along with its Ralph’s Coffee location in Hong Kong, and massive investment in digital marketing and e-commerce is showing signs of paying off. This week, it was reported that Asia remains the fastest-growing division for Ralph Lauren, with China accounting for the majority of the region’s growth.

    [Read more] 

    #RalphLauren #luxury #china #business #fashion #HauteCouture #brand #MarketingTrends 

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    [#PromiseConsulting] [#luxurylab] Hermès Unveils a New Address in Vancouver

    News provided by Hermes Canada inc. September 13 2019

    Hermès is delighted to open the doors of its new store in Vancouver at 717 Burrard Street. Just a few meters away from its former address, the 460 m² space presents a full transformation of Hermès' presence in Vancouver and reimagines the southwest corner of Burrard and West Georgia Streets.

    "This beautiful new store reflects the longstanding relationship between Hermès and Vancouver, which is built on shared values and a deep appreciation for innovation," said Jennifer Carter, President and CEO of Hermès Canada. "Nearly 25 years ago, we opened our first store in Vancouver, and today we're proud to unveil an enhanced retail experience that finds inspiration in the striking landscape, quality of living, and strength of spirit that defines Vancouver."

    [Read more]

    #hermes #vancouver #luxury #new #fashion #innovation #store #style #design

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    [#PromiseConsulting] [#luxurylab] Bentley EXP 100 GT : Une concept car infiniment futuriste pour les 100 ans de la marque

    D'après Victoria Dayan, le 29 août 2019. Via Luxe.net 

    Fêtant son centenaire, la marque de prestige anglaise nous présente l’EXP 100 GT. À la fois rétro et futuriste, voici ce qui pourrait être la Bentley en 2035.

    Ce nouveau concept incarne le futur de la firme anglaise. En effet, Bentley dévoile un concept-car préfigurant le luxe de demain sous les formes d’un coupé très long (5,8 mètres) et assez large (2,4 mètres). Les portières font deux mètres de largeur, mais pivotent vers l’extérieur et vers le haut pour un accès pratique. Grandes ouvertes, elles s’élèvent à près de trois mètres. Le véhicule pourra atteindre les 100km/h en 2,5 secondes, obtiendrait une autonomie de 700 km et sa vitesse maximale gagnerait les 300 km/h.

    [Lire plus] 

    #luxury #bentley #cars #supercars #innovation #new #design #luxurycars #luxurylifestyle