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7-...In English of Course... - Page 2

  • #Promiseconsulting #Luxurylab : Why Brands Are Leaning Into Heritage

    From Miles Socha | WWD, May 4, 2021

    Is it any coincidence that the youngest of the top-four handbag brands on resale site The RealReal — Louis Vuitton, Hermès, Chanel and Gucci — is 100 years old?

    “We primarily see heritage drive demand in our core, high-value categories including luxury handbags, fine jewelry and watches,” said Sasha Shoka, head of women’s at The RealReal. “Resale value for these marquee handbags is up 30 percent year-over-year.” Spurred on partly by the pandemic, many European brands have been leaning into heritage in a variety of ways, with Balmain’s Olivier Rousteing resurrecting archival monograms and launching a podcast series about the house, founded in 1945, and Carine Roitfeld, style adviser at the Karl Lagerfeld brand, creating a Karl x Karl capsule for fall 2021 inspired directly by the late founder’s personal mode of dress.


  • #Promiseconsulting #Luxurylab : Fosun Allies with Baozun and Activation to Capitalize on China Luxury Market

    From Jing Daily, April 30, 2021

    On April 28, the Fosun Fashion Group announced a strategic alliance with Baozun, a leading e-commerce service partner, Activation Group, an integrated marketing solutions provider for luxury brands, as well as several other industry players. They will hold minority shares in the group, becoming the preferred partners for the group’s heritage brands. The strategic alliance will work together to explore new business models and solutions for various brand expansions to capitalize on China’s vast and ever-growing luxury market. Launched in 2017 and based in Shanghai, the Fosun Fashion Group focuses on strategic investment in the luxury fashion sector. The Group’s current brand portfolio includes Lanvin, Wolford, St. John, and Caruso. 

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  • #Promiseconsulting #Luxurylab : As Global Luxury Suffers, China Remains A Lifeline (To Some)

    From Jing Daily - Adina-Laura Achim, November 23, 2020

    What Happened: China is set to become the world’s biggest luxury goods market by 2025, thanks to Chinese consumers spending more at home and less abroad, according to a Bain & Co. report. Yet, while the personal luxury goods market is on track for its worst fall ever in 2020, China’s insatiable appetite for luxury continues to drive sales on the Mainland.

    The post-COVID-19 pandemic economy is in sharp decline, falling 23 percent from its 2019 size to $257 billion (217 billion euros) — a return to 2014 levels. “The drop is the largest recorded since we have been tracking the industry,” says a press release by Bain.


    #Promiseconsulting #Luxurylab #Covid #China #Luxurymarket

  • #Promiseconsulting #Luxurylab : The Inkey List's New Skin-Care-Inspired Hair Care Range Treats Common Issues, No Matter Your Hair Type

    From Popsugar - Sophia Panych, 3 July 2020

    Not even two years after shaking up the skin-care industry, The Inkey List founders Colette Laxton and Mark Curry have set their sites on disrupting another beauty category: hair and scalp care.

    The Inkey List Hair & Scalp Care Range is comprised of eight products — three scalp treatments and five hair treatments — and is quite unlike most hair product ranges on the market. Housed in 50ml fully recyclable aluminium bottles (yes, even the pumps!), the oils, serums, and cream can be used in multiple ways — on wet hair, dry hair, or mixed in with your shampoo or conditioner — and all of them can be used on any hair type. "We were very, very conscious that these products were for all hair textures," Laxton tells POPSUGAR.


    #Promiseconsulting #Luxurylab #Inkey #Beauty 

  • #Promiseconsulting #Luxurylab : Dior Goes Doll-Sized With Fall Couture Collection

    From Joelle Diderich - WWD, July 6,2020

    Maria Grazia Chiuri showcased miniature versions of her Surrealism-inspired collection in a short film directed by Matteo Garrone.

    Lockdown can make anyone a little stir crazy. For Maria Grazia Chiuri, who spent a month without setting foot outside her Italian home, art provided a form of escape.

    Her fall haute couture collection for Dior was inspired by female Surrealist figures such as Dora Maar, Leonora Carrington and Lee Miller – and Chiuri gave the presentation an unexpected twist of her own, producing the outfits at miniature scale and presenting them on mannequins housed in a trunk shaped like Dior’s headquarters on Avenue Montaigne.

    “To think about creativity, to dream, was very good, because it gives you hope for the future,” the designer, wearing a white surgical mask, said during a preview at her office in Paris. “I think art is very important in this moment.”


    #Promiseconsulting #Luxurylab #Dior #Couture #WWD #Luxe

  • #Promiseconsulting #Luxurylab : Giorgio Armani Set to Launch My Way Fragrance

    From WWD - Jennifer Weil, July 17, 2020

    Actress Adria Arjona fronts the women’s scent developed with sustainability in mind.

    PARIS — Seven years after launching its blockbuster women’s fragrance Sì, Giorgio Armani is poised to introduce a new perfume, called My Way, developed with sustainability in mind.

    “I believe that enriching experiences, capable of creating real progress, come to be through exchanges between cultures,” Armani told Beauty Inc. “The aesthetics and atmospheres of distinct countries are part of my imagination: I have always felt great curiosity for other cultures, which I have tried to get to know through travel.


    #Promiseconsulting #Luxurylab #Armani #Fragrance #Beauty