En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies. Ces derniers assurent le bon fonctionnement de nos services. En savoir plus.

7-...In English of Course...

  • Accused of bad taste by #Ferrari, #PhilippPlein is sentenced

    The story began in the summer of 2018 when Philipp Plein posted on Instagram a photo of his latest sneakers, placed on the back of his Ferrari 812 Superfast, dressed in chrome green. The picture is too many for the Italian manufacturer, tired of seeing the man highlight his cars in a bling-bling universe with short-dressed bimbos. At Ferrari, the legal department wrote a letter to the German fashion designer, based in California, ordering him to remove his photos within 48 hours.

    "In this image, the Ferrari brand is used to promote your brand and your products, with an illegal appropriation of its positive image. The Ferrari brand and models are associated in your images with a universe unrelated to Ferrari's image, in the presence of models with sexually suggestive poses, portraying Ferrari cars in bad taste". Philipp Plein deliberately ignored the injunction, believing that this photo, posted on his personal Instagram account (philippplein) and not that of the brand (philipppleinofficiel), was not intended to promote its products. In response, the fashion designer even asked his fans to post photos of their shoes on their luxury cars. With success!


  • [#Promiseconsulting] [#TheGoodCompany] The Good Proof


    The Consulting and Reasearch firm, Promise Consulting | Panel On The Web and The Good Company agency have launched a hybrid approach to serve brands and their CSR commitments.

    The Good Proof wants to combine the rigor of the quantitative approach, the expertise of the communication agency and qualitative introspection to answer to a simple question:


    Intermarché, Kadalys, Monabanq, VYV, and MON Group | Materne have already suscribed to this methodology to refine their communication and marketing strategy around societal and environmental commitments.




  • Is China’s Population Decline a Luxury Disaster?

    From Gemma A. Williams | October 2021

    While less pressure on natural resources and the environment means a shrinking population may have its benefits, its full impact on luxury remains to be seen. China accounts for 35 percent of global spending and is on track to become the biggest global luxury market by 2025. The sector is unlikely to feel any hit in the immediate short term, but with fewer people to sell to and a growing army of sophisticated local names on the horizon, many brands’ days are surely numbered.

    What Happened: According to new research, previously estimated rates of China’s demographic decline might have been severely miscalculated. In fact, the country’s population could halve within the next 45 years, warns a new study from Xian Jiaotong University. This number was based on the official birth rate of 1.3 children per woman last year (well below the figure that would safeguard the population of two per woman). China’s current population is over 1.4 billion, and the 2019 United Nations projection that the country would still have around 1.3 billion people by 2065 now looks to be incorrect. (...)

    Lien vers le site de Jing Daily


    Lire la suite

  • #Promiseconsulting #Luxurylab : LA PERLA TO RELAUNCH INTO BEAUTY SPACE

    From Georgina Caldwell | Global Cosmetics News, May 31, 2021

    La Perla is set to relaunch its beauty line, according to a report published by WWD. The Italian lingerie brand called time on its licensing deal with Revlon last year, having launched its own beauty subsidiary in 2019 and the fruits of its labor are poised to hit shelves this summer.

    The range comprises fragrance, a vegan prebiotic body care trio and color cosmetics collection, set to debut next month. Products are designed to be refillable and boast sustainable packaging – the range has been awarded the Positive Luxury Butterfly Mark, PETA membership and an EcoVadis Bronze Medal. 


    #data #consumer #agility #marketresearch #luxury #laperla #wwd #marketing

  • #Promiseconsulting #Luxurylab : E.L.F BEAUTY BUCKS TREND AS Q4 SALES SOAR 24 PERCENT

    From Georgina Caldwell | Global Cosmetics News, May 31, 2021

    E.l.f. Beauty has reported its results for the three and twelve months ended March 32, 2021. The US mass beauty brand saw sales rise 24 percent in the final quarter of fiscal 2021 versus the same period in fiscal 2020, contributing to an overall uplift of 12 percent for the year, despite make-up’s declining fortunes.

    Gross margin increased 80 basis points to 64.8 percent in fiscal 2021 versus the prior year, with benefits from margin accretive innovation, cost savings and a mix shift to elfcosmetics.com, E.l.f. Beauty said. Net income was US$6.2 million on a GAAP basis. The company said that it expects sales to increase 8 to 10 percent in fiscal 2022, versus the US$318 million racked up in fiscal 2021.


    #data #consumer #agility #marketresearch #luxury #elf #globalcosmeticsnews

  • #Promiseconsulting #Luxurylab : SHISEIDO CALLS TIME ON DOLCE & GABBANA CONTRACT

    From Georgina Caldwell | Global Cosmetics News, May 4, 2021

    Shiseido and Dolce & Gabbana have announced the partial termination of their beauty license agreement. 

    The change will be effective from December 31, 2021 and cover all markets and activities with the exception of France, where the termination must be put to employee consultation by law. Beaute Prestige International is currently reviewing a proposal from Dolce & Gabbana to conclude the license activities carried out in France by the end of the year and pursue the production and distribution of Dolce & Gabbana Beauty products worldwide for a 12-month period effective January 1, 2022.