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[#Promiseconsulting][#luxurylab] Here’s How to Avoid the Luxury Industry’s Costliest Mistake

Daniel Langer, Brand Contributor | Jing Daily

Underestimating the fundamentals is death for a luxury brand. Almost daily, I see startling mistakes that cost brands millions of dollars in profits. And even worse, many of these significant mistakes weaken a brand’s overall equity, which hurts the company immeasurably over the long haul. But what exactly makes luxury such a tricky and volatile segment?

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#jingdaily #fashion #luxury #china

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