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[#PromiseConsulting] [#luxurylab] Yes, People Are Buying Couture for Babies. Here’s Why.

China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.

SHANGHAI, China — At an appointment-only event for haute couture clients of Christian Dior in an elegant colonial-era Shanghai villa, the well-heeled ladies, celebrities and socialites in attendance come as no surprise.

What is a little more surprising are the Mary Jane-clad showgoers at the collection just next door to Maria Grazia Chiuri’s latest offering — the diminutive customers of Baby Dior’s couture collection.

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#luxury #baby #Dior #Gucci #china #HauteCouture #fashion #designer #dress

 

 

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