Via Yaling Jiang | April 16, 2020

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What Happened:

The luxury sector’s bellwether, LVMH Moët Hennessy Louis Vuitton, reported revenue of 10.6 billion euros for the first quarter of 2020 today, down 15 percent compared to the same period in 2019. 

Among its five main business sectors, the Fashion & Leather Goods category has proven the most resilient, reporting only a decline of 9 percent in Q1 2020 compared to the same period last year. Major brands like Dior and Louis Vuitton performed well, while others in the sector missed expectations, Bernard Arnault, the Chairman and CEO of LVMH, said in the earnings call. Watches & Jewelry and Selective Retailing, including cosmetics chain Sephora and travel retail leader DFS Group, reporting a 24 percent and a 25 percent decline, respectively, were hit the hardest as a result of store closures and travel restrictions due to the ongoing COVID-19 crisis.  

As Asia-Pacific, excluding Japan, remains 29 percent of the group’s revenue and with China showing early signs of recovery, many analysts inquired about mainland China’s outlook during the call. “There is repatriation of part of the business in mainland China,” Arnault answered. “The growth rate in mainland China was higher than our business with mainlanders outside of China. It will amplify in the months to come.” The group also reported improving in-store traffic and sales in China as stores began to reopen in March. 

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Evénement très attendu et précédant de quelques jours le démarrage de la Fashion Week à Paris, la présentation par Promise Consulting et Alliance Bernstein du 2ème Baromètre des Marques de Mode de Luxe en Chine. Après une première vague en 2015, l'occasion de faire le point sur les nouveaux entrants, les sortants, mais surtout de confirmer l'importance de la Désirabilité et de l'Exclusivité des Marques comme indicateurs de leur performance commerciale et financière.

PRENDRE CONTACT POUR EN SAVOIR PLUS

Vous n'avez pas pu être présent ? Les résultats complets sont disponibles par souscription. La prestation en souscription comprend :

• Un deck de charts complet
• Une présentation en vos locaux par Pr Philppe Jourdan, CEO Promise Consulting

TELECHARGER LE BON DE COMMANDE

Un public nombreux, représentants des marques ou acteurs du secteur du luxe, enthousiastes et impliqués.Des échanges jusque tard la nuit !

Le nombre limité de places ne nous a pas permis de donner suite à la participation de tous. N'hésitez pas à contacter Valérie Jourdan, si vous souhaitez prendre rendez-vous pour partager les enseignements de cette soirée, ou connaître les prochaines dates de réédition de l'événement en France et à l'étranger.

Nous remercions plus particulièrement nos interlocuteurs auprès des marques suivantes, présentes dans notre baromètre, pour leur participation ou aimable soutien :

Via Jingdaily, Avery Booker, September 13, 2019

With only an eight-year official presence in mainland China — opening its first stores there in 2011 — Ralph Lauren is both a relative newcomer and a well-established brand among Chinese consumers. Having developed strong name recognition initially via trips to Hong Kong taken by mainland businesspeople and tourists in the 1980s and ‘90s, for the past two decades the brand has been hit hard by the counterfeit trade, with the Chinese market flooded with fake Polo shirts and knockoff brands.

But a stronger on-the-ground presence, centered around its hundreds of stockists throughout Greater China along with its Ralph’s Coffee location in Hong Kong, and massive investment in digital marketing and e-commerce is showing signs of paying off. This week, it was reported that Asia remains the fastest-growing division for Ralph Lauren, with China accounting for the majority of the region’s growth.

[Read more] 

#RalphLauren #luxury #china #business #fashion #HauteCouture #brand #MarketingTrends 

China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.

Daniel Langer, Brand Contributor | Jing Daily

Underestimating the fundamentals is death for a luxury brand. Almost daily, I see startling mistakes that cost brands millions of dollars in profits. And even worse, many of these significant mistakes weaken a brand’s overall equity, which hurts the company immeasurably over the long haul. But what exactly makes luxury such a tricky and volatile segment?

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#jingdaily #fashion #luxury #china

Such pods are the latest fad to enter China's large sharing economy, aimed at young urban women on the go; The booths are located in shopping malls, office buildings, and transportation hub. The "shareable make-up" pods have sparked discussions on hygiene issues in sharing make-up with strangers, though some customers view it as a convenient way to freshen up before rushing to important meetings. #Promiseconsulting #makeup #China via @TheStraitsTimes http://bit.ly/2sRxTrz