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4.k- Tourisme

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    #Panelontheweb : mise en ligne de notre nouveau site panelonthewebpro.com (espace entreprises)

    Lundi 14 Octobre 2019

    PROMISE CONSULTING| PANEL ON THE WEB, PIONNIER DES ETUDES EN LIGNE DEPUIS 2000, LANCE SON NOUVEAU SITE DEDIE AUX ENTREPRISES

    Après avoir mis en ligne un nouvel espace pour la communauté des internautes de notre panel, PANEL ON THE WEB annonce le lancement d'un NOUVEAU SITE dédié aux entreprises du secteur privé (annonceurs, agences,...), non marchand (associations) et public (gouvernement, administration).

    https://panelonthewebpro.com

     

    CONTACTEZ-NOUS

    Valérie Jourdan, CEO, Panel On The Web

    valerie.jourdan@panelontheweb.com

    Téléphone : +33 1 78 09 03 64

     

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    #Panelontheweb #Promiseconsulting | Mais qui était John Wanamaker ?

    "LA MOITIE DE L'ARGENT QUE JE DEPENSE EN PUBLICITE L'EST EN PURE PERTE, MAIS JE NE SAIS PAS LAQUELLE." [1]

     

    [1]- Cette phrase célèbre est souvent attribuée à tort au publicitaire Ogilvy. En réalité, elle fut prononcée par John Wanamaker (1838-1920), un célèbre homme d'affaires américain, fondateur de la première chaîne de grands magasins américains Wanamaker à Philadephie au 19ème Siècle. Son intuition fut confirmée bien des années plus tard par A. Morgenztern, directeur chez Publicis Conseil dans les années 1970, qui démontra que les publicités pleine page dans les quotidiens ne généraient q'un taux de mémorisation (Béta) de 50%.  

     

    Comme beaucoup de nos clients, vous partagez la frustration de John Wanamaker.

     

    Promise Consulting | Panel On The Web a mis au point une approche simple, scientifique, éprouvée et adaptée à tous les secteurs pour répondre à deux questions clés : 

     

    1- Quelle allocation optimale entre offline et online, grands médias et autres médias publicitaires ? 

    2- Quelle contribution de chaque média (et de leur interaction) à ma marque, et au développement de mes ventes ?

     

    Vous disposez ainsi d'une règle de décision pour une répartition efficiente de vos investissements publicitaires.

     

    Vous ne savez pas quelle moitié de vos investissements média est effectuée en pure perte, nous avons déjà la réponse !

     

    CONTACTER NOUS :

    Valérie Jourdan +33 6 62 66 09 27 | + 33 1 78 09 03 65

    valerie.jourdan@promiseconsultinginc.com

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    #Promiseconsulting #Panel On The Web | Annonceurs, découvrez les coulisses de notre nouveau #site # panelistes

    Promise Consulting| Panel On The Web, pionnier des études en ligne depuis 2000, lance son nouveau site dédié à la gestion de sa communauté en ligne. 

     

     https://panelontheweb.com

     

    20 ans déjà que Panel On The Web, pionnier des études en ligne, a été créé.  Nous sommes fiers et heureux de vous annoncer le lancement de notre nouveau site panéliste dédié à notre communauté forte de plus de 150,000 panélistes en France (et de plusieurs millions dans le Monde). Plus ergonomique, plus simple, plus convivial,ce site est destiné à accompagner notre croissance.

     

    1ER ENGAGEMENT :  nous nous inscrivons dans le strict respect des centres d'intérêt de nos répondants, pour leur proposer des études qui les concernent. C'est le gage de taux de réponses élevés et d'une participation assidue.

    panel paneliste marketing etude online remuneration

    2EME ENGAGEMENT : à l'heure du digital mobile, nous sommes la seule plateforme d'études en ligne 100% Mobile et Auto-adaptative : chaque répondant est ainsi libre de répondre sur le support de son choix, PC, portable, tablette, Windows, Mac ou Android. Mieux encore, le design du questionnaire s'adapte automatiquement au média, pour une expérience de questionnaires en ligne 100% immersive. Depuis 2019, nous sommes également 100% compatible WeChat.

    panel paneliste marketing etude online remuneration

    3EME ENGAGEMENT : adhérent depuis 2000 à la charte Syntec et Esomar, nous sommes 100% RGDP. Nous garantissons à nos répondants un anonymat complet, le respect des données qui nous sont confiées, et la transparence sur l'utilisation de la data, qui n'est jamais utilisée à d'autres fins que l'étude marketing.

    panel paneliste marketing etude online remuneration

    En savoir plus : valerie.jourdan@promiseconsultinginc.com | +33 6 09 31 65 19

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    [ #LUXURYLAB] This Split-Personality Superyacht is a Hellraising Party Boat Meets Luxury Cruiser

    France's Technicon Design has just come out with one of the coolest superyacht designs in recent memory, a "split personality" 187-footer that can move like a bat out of hell but transform into an ultra-luxurious floating red carpet event at anchor http://bit.ly/2DF21g9 via #Maxim #TechnocomDesign #Promiseconsulting #luxury #yacht

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    #Promiseconsulting Recherchons pour accompagner notre développement CE Juniors

    POSTE DE CHARGE(E) D’ETUDES DE MARCHE JUNIOR

    TYPES DE CANDIDATURE

    • Stagiaire pour une durée souhaitée de 3 mois minimum (universités ou écoles de commerce)
    • CDD ou CDI envisageables selon profil
    • Alternance ou année de césure également possibles
    • Licence ou Master 1 | Diplômé IUT
    • Localisation de la mission : 76-78 rue Saint Lazare – 75009 PARIS – M° Trinité ou Saint Lazare

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    #LUXURYLAB #HOTEL Découvrez les suites exceptionnelles de l'hôtel Beau Rivage à Genève

    #FORBES via @FlorenceConsul

    Bienvenue à Beau Rivage, hôtel mythique qui a ouvert ses portes en 1865. Depuis cette date, il a accueilli en ses murs des hôtes prestigieux qui ont fait de cette maison exceptionnelle leur point de chute à Genève. Pour developper cet hôtel de luxe, la famille Meyer a fait le bon choix de l’évolution et de la conservation de ce lien entre le passé et le présent. #PROMISECONSULTING

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    [#Promiseconsulting] [#Luxurylab] Lexus has debuted its first-ever luxury yatch

    #Lxury car brand Aston Martin unveiled a luxury yacht, Aston Martin AM37, at the 2016 Monaco Yacht Show; Mercedes-Benz debuted a luxury yacht, Arrow460-GT, in February 2018 at the same superyacht event; and Bugatti has 66 limited-edition Bugatti Niniette luxury yachts for sale. Now, Lexus is entering the high-end boat business with a 65-foot luxury yacht, announced at a boat show in Yokohama, Japan, in March, and first revealed in 2016. The LY 650 yacht is scheduled to go on sale in the U.S. in 2019. https://cnb.cx/2IVAAzO

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    BFM Business | Hermès progresse de 1,4 % après ses chiffres trimestriels | 27-04-2017 | @Hermes @BFMBusiness

    Interview donné sur BFM Business par Philippe JOURDAN, CEO de Promise Consulting, le 27-04-2017

    Les résultats trimestriels de la Maison Hermès progressent de +1,4% d'après les chiffres communiqués à l'issue du premier trimestre. Le secteur du luxe semble plutôt bien se porter également en ce début d'année 2017. Une réalité qu'il convient toutefois de nuancer, même si les performances de la Maison Hermès en Chine semblent plus régulières que celles de ses concurrents (...)

    Si le tourisme chinois n'est pas revenu en France, il est plus présent dans le Pacifique et en particulier dans le Pacifique Sud (Australie) (...)

    Selon Promise Consulting, Hermès est la maison qui incarne le plus grand luxe en Chine (baromètre Exclusivité & Désirabilité, Chine, 2016) (...)

    En savoir plus : philippe.jourdan@promiseconsultinginc.com

     

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    Behind Hong Kong’s Failing Appeal as a Luxury Destination | #HK #luxury

    FROM OBSERVER.COM | BY JEENA SHARMA | JANUARY, 03 2017

    Chinese shoppers are no longer blinded by bling, visitors can get better deals elsewhere

    The latest dent in Hong Kong’s flailing retail market came with U.S. clothing brand Abercrombie & Fitch calling time on its flagship store two years before the end of its lease.

    The city, which has witnessed a consistent luxury slump since 2013, saw many major brands such as Ralph Lauren, Forever 21, Prada and Paul Smith pull out flagships earlier this year. Italian luxury clothing and accessories label Tonio Lamborghini also shut more than 10 of its stores and in-store counters in the city. Official Hong Kong government data shows a consistent decline in retail sales since 2013 through 2016, when sales reached their lowest point. While Abercrombie & Fitch, which is battling with its own financial instability, blames exorbitant rents (HK$7 million ($0.9 million in monthly rent) as the prime reason, for other brands the picture is less clear.

    With the amount of Mainland Chinese shoppers the city was host to, Hong Kong was once hailed as the ‘Great Mall of China.’  However, Chinese shopping tourism hit a major lull post the anti-corruption crackdown initiated by President Xi Jinping in 2012. The initiative, intended to eliminate corruption of  high profile Chinese government officials had the biggest negative impact on the retail market, particularly in luxury. The high exchange value of the Hong Kong dollar further contributed to the weakening of  the city’s position as a retail destination, as the territory price advantage gradually diminished for Chinese tourists.

    “Shopping in Hong Kong is no longer a bargain for Chinese tourists. The traveling Chinese consumer is now opting for alternative destinations like South Korea, Japan, or Greece. These are places with a little bit more character, a distinct point of view, or places that offer experiences beyond shopping,”  Saisangeeth Daswani, Advisory Strategist at innovation and trend research corporation, Stylus, told Observer.com.

    The evolving tastes and aesthetic of the Chinese consumer seem to be another important factor responsible for the retail shift. While Hong Kong offers some of the best-known designer stores in the world, it fails to attract the increasingly sophisticated and well-informed shoppers from abroad. Both domestic and foreign consumers in the city have become smarter about where to find products for the lowest prices and demand more in return for their money.

    “What’s key for luxury brands in Hong Kong is to consider the consumer’s changing mindset and offer more immersive, unconventional and discovery-based experiences,” said Daswani. “The luxury brands have been too focused on products, prices and sales. Consumers want more from their purchases than simply getting their hands on the latest accessory, they want an experience, a story to tell.”  Studies indicate that Chinese consumers now look to distinguish their choices from the most obvious mainstream brands and regular edition products. Flashy logos and shiny watches just don’t hold as much appeal as they did anymore.

    “The Asian consumer’s style sense is evolving, and their fashion purchasing behavior is becoming more European. The appeal of the preppy look is diminishing and people don’t see the need to buy luxury when attractive premium brands offer similar looks,” agreed Jaana Jätyri, CEO at trend forecasting agency, Trendstop.

    louis vuitton, fashion, luxury, hong-kong

    Since most of the luxury category brands are only accessible to the Chinese shopper who is able to travel beyond China, many have opted to simply shop online, much like the American consumer.

    Prada, which also closed much of its primary stores in the city, indicated the brand will now cater to the Chinese market through e-commerce. “The Hong Kong closure is part of a worldwide, strategic realignment of brand retail channels. Over the next two years, Prada will strengthen its own e-commerce platform, giving priority to China, Hong Kong and Singapore with the objective of achieving global reach,” an official spokesperson for the company told the Observer.

    prada, fashion, luxury, hong-kong

    While this could eventually strengthen a new shopping model for the country, unfortunately it means more woes for Hong Kong’s traditional retail market. However, Daswani believes all hope is not lost. As retail rents in Hong Kong continue to fall as a result of high end departures, mid-market, ‘contemporary fashion’ and affordable luxury brands are jumping in. Moreover, analysts predict that if the exchange values of the HK dollar stabilize in 2017 leading into increased consumer confidence, retail sales may slowly recover during 2018 in Hong Kong, albeit in a different kind of retail store.

    Whether the city will regain its status as a hot shopping heaven, only time will tell. As of now, an overall uncertainty clouds the Hong Kong luxury market, and it’s up to the retailers to adapt to the new consumer interests and adjust to this broadening notion of luxury. Elsewhere, shoppers are experiencing a rise in customization offers, one offs, local exclusive pieces, limited editions and in-store exclusive events, Hong Kong retailers may need to catch up.

    [LIRE L'ARTICLE EN ENTIER]

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    In 2017’s, #luxury brands will have to work a lot harder to sell their pricey goods | @adetem @

    FROM QUARTZ MEDIA LLC | WRITTEN BY MARC BAIN | 24 JANUARY, 04 2017

    Last year was a bad one for many companies selling expensive fashion, handbags, and jewelry. For the first time since the financial crisis of 2008, the global market for personal luxury goods failed to grow, stalling at €249 billion (about $258 billion).

    luxury, china, fashion, growth, bnp, exanebnp

    The good news is that 2017 should see a return to growth, according to a Dec. 28 report on the global luxury market by management consulting firm Bain & Company, only it won’t look anything like the boom years from 2010 to 2015, when global sales of such goods jumped 45%, fueled by Chinese consumers with high-end appetites. The slowing of China’s economy and its government’s ongoing crackdown on corruption, paired with turmoil in the US and Europe from Brexit, terrorism, and the US presidential election, have created a “new normal” of low single-digit growth and intense competition. The years ahead will produce “clear winners and losers,” Bain says, determined by which brands can read the field and respond best.

    China is at the center of this shift. Today Chinese shoppers account for 30% of all sales of personal luxury goods. While Bain foresees the Chinese market improving again after contracting slightly in 2016, it isn’t likely to return to its former rate of expansion, which insulated brands’ bottom lines from other problems. “We expect around 30 million new customers in the next five years coming from the Chinese middle class,” Claudia D’Arpizio, a Bain partner and lead luxury analyst, told Quartz in an interview last year. “But this is nothing comparable to the past big waves of demographics entering [the market]. This new normality will mean mainly trying to grow organically in the same consumer base, being more innovative with product, more innovative with communication.”

    Exane BNP Paribas echoed the thought in a December research note to clients. “The peak of the largest nationality wave ever to benefit luxury goods is behind us,” the authors wrote. “Brands need a new paradigm, other than opening more stores in China and bumping up prices.”

    The period luxury is entering could see some of its slowest growth since it started opening up to a mass audience around 1994. That was the year, D’Arpizio noted, that “the jeweler of kings and queens,” Cartier, launched its first lower-priced line for mainstream consumers. Other brands followed in search of greater sales, and names “like Gucci, Prada, also Bulgari were really growing, doubling size every year, sometimes triple-digit growth rates, opening up to 60 stores every year and covering all the capitals across the globe,” she said.

    Around 2001 came another period of expansion when brands became global retailers, not just selling wholesale, amid a spate of acquisitions that would eventually create today’s giant luxury conglomerates, including LVMH and Kering (previously Gucci Group). By the time of the financial crisis, luxury had conquered much of the US, Europe, and Japan, and then China came along to offer more unfettered growth.

    There’s no new China, however, at least not now. The next big luxury market is likely Africa, particularly countries such as Congo, Angola, and South Africa. But D’Arpizio estimated this scenario won’t come about for seven to 10 years, meaning only moderate expansion for some time.

    “In the new normal, we expect a compound annual growth rate (CAGR) of 3% to 4% for the luxury goods market through 2020, to approximately €280 billion,” Bain’s report says. “That is significantly slower than the rapid expansion from the mid-1990s to the late 2000s.”

    Other characteristics of this new period include more shoppers making purchases at home. Last year, local purchases exceeded tourist purchases by five percentage points, the first time since 2001 that has happened.

    And digital sales will keep growing. Last year they accounted for 8% of the industry.

    [LIRE L'ARTICLE EN ENTIER]