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4.k- Tourisme - Page 4

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    Retrouver les photos de la Conférence Luxe et Chine, Parole d'experts, Printemps des Etudes sur Flikr

    Chers auditeurs, chers clients, chers visiteurs, 

    Vous avez aimé la Conférence "Luxe et Chine: enjeux et perspectives", Parole d'Experts, Printemps des Etudes, animée par Pr Philippe Jourdan et Chunyan Li, Promise Consulting ?

    => Retrouvez les moments forts de cet événément et téléchargez les photos: [FLICKR]

    Vous n'avez pas pu être présent, mais vous souhaitez reprendre contact avec nos équipes en vue de planifier votre présence à une prochaine réédition ?

    Vous souhaitez discuter de la possibilité de rééditer cette conférence dans vos locaux à vos équipes (en Français ou en Anglais) ?

    => Prenez contact avec Valérie Jourdan (valerie.jourdan@promiseconsultinginc.com ou +33 6-09-31-65-19) pour connaître le planning des prochaines rééditions de cette Conférence sur l'année 2016 ou planifier la possibilité d'animer cette conférence dans vos locaux.

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    #Luxury goods spending by #Chinese #tourists down 24 per cent in March: #GlobalBlue [#promiseconsulting]

    PARIS - Spending on luxury goods by Chinese shoppers abroad fell last month for the first time since such records began in 2010, leading to the worst ever monthly result for the luxury goods industry's tourist sales, retail tax-refund services company Global Blue said on Friday. 

    Spending by Chinese tourists in March tumbled 24 per cent, dragged down by a 35 per cent year-on-year drop in Europe, where the Paris and Brussels attacks have kept some tourists away.

    A reduction in the price gap with Europe has also lifted spending within China.

    "The slowdown in Europe is due to a tougher comparison, the impact of the terrorist strikes and the effect of the introduction of biometric visas, although the overall growth of the Chinese consumer globally has slowed and remains a concern,"Barclays analysts said of the figures.

    Global Blue data showed that overall tourist spending on luxury items fell 14 per cent in March after rising 4 per cent in February.

    The firm's figures do not include tourism spending in the United States, Hong Kong and Dubai, which do not have value-added tax refund systems.

    Luxury goods industry leader LVMH and British luxury fashion brand Burberry both said this week that they had seen a drop in tourist spending in continental Europe.

    For some big luxury brands such as Cartier and Louis Vuitton tourists account for more than 50 per cent of customers in certain European markets. Chinese consumers account for almost a third of the global luxury goods market.

    After the attacks on Brussels and Paris, LVMH said there had been fewer visitors travelling to Europe "from the East", its term for Russia and Asia. Burberry added that tough market conditions would hit profit in the year ahead.

    Global Blue said Russian tourist spending fell 22 per cent last month, weighed on by a drop in the value of the rouble and the weak home economy which has been hit by lower oil prices and continuing international sanctions over Ukraine.

    Last week consultancy Bain & Co forecast that the luxury goods market would reach a low point this year, due to lower levels of tourists travelling to Europe, depressed trading in Hong Kong, weaker demand in China and a relatively subdued US market.

    [LIRE L'ARTICLE COMPLET]

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    [Figure You Should Know] – 50 years old [#ecommerce #luxury #promiseconsulting @printempsetudes]

    Chinese consumers in the age group of 50 (or above) tend to make less online purchases than any of the other age groups. We can assume they are not technology-driven users, though it is actually not the case.

    According to a report by KPMG (2015), Chinese consumers over 50 years old are barely buying products online, even though 45% of them are quite well-off (RMB 50 000 and higher). Furthermore, 73% of them seems to never purchase products online.

    However, they are more likely to make online purchases of services such as hotel reservations (47%), restaurant bookings (35%) or domestic trips (32%), which shows that they are still quite a good niche.

    KPMG highlights an issue on that matter: older generations are overlooked by brands in their marketing strategy, although they might be a meaningful niche, especially regarding services.

    Source : KPMG

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    [Figure You Should Know] – 30% [#retail #brands #luxury #promiseconsulting @printempsetudes]

    Shopping is one of the main reason of travelling for wealthy Chinese consumers. Luxury goods bought overseas are either purchased for personal use, either for gifting, even though the latter is not as popular as it was two years ago, declining for 30% in two years. As a matter of fact, according to a survey by Hurun (2015), 82% of “super travelers” are shopping on their behalf.

    Xi Jinping’s anti-corruption policies had a negative impact on the luxury goods market in China, which is why gifting products from brands of high value that were used as bribes aren’t as common as they were before. Since it is strictly forbidden and is applied inside China, wealthy Chinese consumers are now shopping abroad especially for personal use.

    Source: Hurun Report - Financial Times

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    [Figure You Should Know] - $253 Billions [#luxury #expenditures #world #promiseconsulting @BainAlerts]

    This is the amount associated to the worldwide personal luxury goods market for the last year and estimated by Bain & Co. It was expected to grow – from 2014 to 2015 – only at 1 to 2 % at constant exchange rates and 13% at current exchange rates. This market should weigh for 24% of the total amount accounted of 1 044 billions €.

    Personal luxury goods includes fashion, cosmetics and jewellery amongst others.

    Slowing down little by little over the years even though they are still among the top in this segment, China seems to suffer from this impact on its economy.

    Chinese’s preferences now went to a less materialistic way of living and are favoring traveling or spas, purchases that influences their well-being. Also, Chinese prefer to shop abroad, as the consumption tax and import tariff impede their spending and since they are willing to buy original and authentic goods that they are most likely to find outside their country.

    Source : Bain & Co, Global Luxury Report, 2015

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    #Female 1% drives #luxury #travel to new places

    Katy Barnato | @KatyBarnato
    CNBC

    Rising numbers of female millionaires and billionaires around the world may help drive a rise in luxury health and wellness holidays and women-only hotel services.

    The number of female ultra-high net worth individuals (UHNWI) – those with net assets of $30 million or more, excluding their primary residences - is increasing faster than male UHNWI, encouraging travel agencies, hotels and tour operators to focus on their interests. These include holidays that focus on "wellness" and can be combined with business or voluntary work, according to data provider, WealthInsight.

    Rising numbers of female millionaires and billionaires around the world may help drive a rise in luxury health and wellness holidays and women-only hotel services.

    The number of female ultra-high net worth individuals (UHNWI) – those with net assets of $30 million or more, excluding their primary residences - is increasing faster than male UHNWI, encouraging travel agencies, hotels and tour operators to focus on their interests. These include holidays that focus on "wellness" and can be combined with business or voluntary work, according to data provider, WealthInsight.

    "Interview and secondary research show that spas, yoga, meditation, health and wellness are appealing to female UHNWI," Roselyn Lekdee, economist at WealthInsight, told CNBC on Wednesday.

    In a report on Tuesday, Lekdee said the number of wealthy females rose by 5.3 percent between 2010 and 2014 in locations with large UHNWI populations (see above). The number of male UHNWIs rose by 4.4 percent, although there were still far more male than female multimillionaires.

    "As wealthy females have greater control over their careers and finances, they are becoming more selective about holidays, demanding personal and more sophisticated services," Lekdee said.

    "Wellness" tourism can incorporate a wide range of activities including spa, yoga, detox, fitness and stress relief. The industry is worth $494 billion globally, according to the Global Wellness Institute, an industry body.

    This type of tourism is growing and proving popular with solo travelers – and women. Several Asian countries are benefiting from the trend, with Thailand, Indonesia, Malaysia and India known for high-end health and wellness holidays.

    [READ THE FULL ARTICLE]

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    Hard luxury dominates duty-free retail with revenue shares exceeding 32pc [#retail #dutyfree #luxury]

    A combination of increased demand for high-end brands and low-cost tourism is expected to drive the global duty-free retail market until 2019, according to a new report by Technavio.

    Due to high consumer demand and affordable travel rates, the duty-free retail sector is expected to reach approximately $98 billion in revenue by 2019. As such, Technavio’s “Global Duty-Free Retailing Market 2015-2019” examines market growth by revenue and tracks emerging trends for the sector to illustrate why having a duty-free strategy can be profitable for global luxury brands.

    “The global duty-free retailing market has been growing significantly because of rising consumption by the growing middle class who are traveling abroad,” said Arushi Thakur, analyst at Technavio. “The fast growth in adoption of luxury goods among developing countries such as China and Brazil increased the global duty-free retailing market to $64.83 billion in 2014 from $60 billion in the previous year.

    “Among all the countries, South Korea’s Incheon Airport reported a record sales of $2 billion in 2014,” she said. “The global duty-free retailing market is expected to grow at a CAGR of 8.57 percent for the period 2015-2019.”

    (...)

    The duty-free market has five distinctive retailers accounting for 49.7 percent of the total revenue. LVMH-owned DFS is the largest duty-free retailer, offering more than 700 of the world’s leading brands, and had a 13.1 percent revenue share of the industry in 2014.

    Categories available at duty-free shops such as DFS include fashion accessories and hard luxury, fragrance and cosmetics, wine and spirits, tobacco and confectionery and fine foods. The fashion accessories and hard luxury category offers the most products, at 32.10 percent of total offerings, while perfume and cosmetics accounts for 29.21 percent of duty-free retail items.

    [READ THE FULL ARTICLE]

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    The Best Luxury Services Are Customized, Not Standardized [#luxury #service #customozation #HBR]

    Legend : It’s a sweet ride around Hong Kong in one of The Peninsula’s fleet of Rolls-Royces

    AND THAT IS WHY WE DO NOT RELY ENTIRELY ON BIG DATA

    From #HBR, Ana Brant, March 2016.

    You check into your $1,000-a-night luxury suite. Your bathroom is lovely, stocked with shampoo, body wash, lotions, soaps. Your towels are plush, plentiful, neatly folded. This is great. But where’s the hair spray? You have a meeting in an hour. You need hair spray.

    You call the front desk. The front desk says, “We sell that in the gift shop, madame.”

    That’s not good enough.

    Why isn’t there hair spray in your bathroom?

    It’s not there because a) it most likely wasn’t on the mystery shopper checklist from a ratings agency — such as AAA or Forbes Travel Guide – engaged by the hotel company to help it guarantee the consistency of its service, and b) the hotel has neither developed nor leveraged customer data at a level of granularity required to know that you are 1) a woman and 2) in town on business.

    To do that, the hotel needs to know you on a much deeper level by leveraging data and turning that data into information it can use to deliver a customized experience. It can’t rely on a checklist.

    Mystery shopper checklists are used not only in the hospitality industry, but also in automobile, restaurant, and retail businesses, among others. Businesses design standard processes to make sure they get good ratings by checking all the boxes on the agencies’ lists. These ratings are then used by company marketing departments to impress customers, thereby driving volume and revenue. These ratings cannot be ignored. Get a bad one, and your competition will use it to sell against you.

    However, trying to provide luxury service by implementing standardized processes that will ensure compliance, with checklists designed by third parties that do not know your business as you do, will inevitably fail to address individual customer needs. These kinds of checklists address the fundamentals of good service — but meeting the requirements of the ratings agencies with standardized processes will inevitably disappoint the individual that you, as a luxury business, most need.

    Catering to the individual is what defines luxury; in the luxury segment, it is the critical competitive differentiator. The challenge for any business seeking to deliver a luxury experience is to be knowledgeable enough to go beyond the standard, to have hair spray for the person who needs it whether or not it’s on a checklist.

    [READ THE FULL ARTICLE]

    Ana Brant serves as director of global guest experience and innovation for the London-based Dorchester Collection, having previously served as the quality manager for The New York Palace and the area director of quality for The Beverly Hills Hotel and Hotel Bel-Air. Brant started her career with The Ritz-Carlton Hotel Company. Brant’s public speaking engagements have included the Harvard University Graduate School, the Malcolm Baldrige Awards Recipient Conference, and the 2014 Cornell Hospitality Research Summit. She’s on twitter at @AnaMaritaBrant.

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    Les Chinois ont acheté près de 50% des produits de luxe en 2015 selon #lequotidiendupeuple

    Les consommateurs chinois ont dépensé 1,2 billions de yuans (164 milliards d'euros) à l'étranger en 2015. 

    Plus de 60% d'entre eux ont acheté des produits de luxe. Au total, quelque 105 milliards d'euros ont été dépensés en sacs à main, cosmétiques et autres accessoires pour smartphones. Une somme qui représente 46% des ventes mondiales dans ce secteur, selon Le Quotidien du Peuple. Le ministère chinois du Commerce estime ainsi que la capacité de consommation du pays à l'international a augmenté de 27,8% par an entre 2005 et 2015, soit le double de celle du marché intérieur. 

    Plus de 120 millions de touristes chinois ont voyagé à l'étranger l'an dernier, leurs dépenses atteignant au moins 12% de la consommation globale du pays. Mais parallèlement à cela, le ralentissement de la consommation intérieure préoccupe le gouvernement.

    Les marques de luxe prises d'assaut à l'étranger
    De fait, les prix des produits importés restent élevés comparés aux marchés étrangers. Les tarifs de 37 produits haut de gamme sont ainsi 40% à 68% plus élevés que ceux pratiqués aux États-Unis, en France et en Allemagne. 

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    • Pour en savoir plus sur notre cycle de Conférences : "Chine et Luxe : enjeux et perspectives" : contacter valerie.Jourdan@promiseconsultinginc.com

     

     

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    [#China #luxury #tourism]- Chinese millennials are increasingly rejecting group tours when they travel abroad

    As China’s outbound travel market reached 109 million people in 2015, trips abroad became more personalized, independent, and focused on meaningful experiences than ever before.

    According to a new annual study by GfK released last week, Chinese outbound travel growth has been massive, with retail spending of US$229 billion in 2015. This trend has reached destinations across the globe, which have seen astounding growth rates in the past five years—South Korea has seen its Chinese visitor numbers increase by 112 percent, Thailand 263 percent, Japan 157 percent, Europe 97 percent, North America 151 percent, and the Middle East 177 percent—just to name a few.

    These significant increases have been driven by the independent millennial age group, according to GfK, which states that 50 percent of China’s outbound tourists are between 15 and 29 years old. This group’s values are having a profound impact on the travel industry as their tastes shift from being those of “tourists” to “travelers.”

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