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Promise Consulting [Luxury Blog] - Page 7

  • #Promiseconsulting #Luxurylab : Brand Value Is More Important Than Ever In The Post COVID-19 Era

    From JingDaily - Ruonan Zheng, July 1, 2020

    For the first time, over 17 Chinese brands made it on the latest BrandZ Top 100 list—ranking the most valuable global brands—which was published on June 30. Alibaba and Tencent ranked 6 and 7 respectively. The lists included a couple new risers, including the technology companies Huawei, TikTok, Meituan, and the luxury spirit brand Moutai, signaling the increasing strength of Chinese homegrown brands. The race among luxury brands is fierce as ever, led by Louis Vuitton, Chanel, Hermès, and Gucci.

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    #Promiseconsulting #Luxurylab #BrandValue #China #Alibaba

  • #Promiseconsulting #Luxurylab : Nars Is Launching at Boots Next Week as Part of the Store's Huge Beauty Reinvention

    From POPSUGAR - TORI CROWTHER, 2 July 2020

    This week, it was announced that Nars Cosmetics is launching at Boots.com from 8 July, as part of the store's ongoing beauty reinvention.

    Nars Cosmetics will be joining the 40 plus brands that Boots has launched into stores and online over the last 18 months. The health-and-beauty retailer has introduced huge beauty brands, including Huda Beauty, The Ordinary, Morphe, Fenty Beauty, Ole Henriksen, Laura Mercier, and of course, most recently Nars.

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    #Promiseconsulting #Luxurylab #Nars #Boots #Beauty

  • How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?

    From JingDaily, Chenyue Fu, June 29, 2020

    The French cosmetic giant L’Oréal announced they will be removing words like “whitening” and “lightening” from all their skin care products. The move comes on the heels of a backlash that a number of beauty brands received for their skin lightening products amidst ongoing protests for racial equality. Another global cosmetic giant, Uniliver, has already announced similar measures, including for its Indian subsidiary, which will now rename its best-selling skin lightening cream to Fair & Lovely. Unilever’s decision comes after Johnson & Johnson announced last week that its brands Neutrogena and Clean & Clear would discontinue skin-whitening creams favored in Asia and the Middle East.

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    #Promiseconsulting #Luxurylab #Loreal #skincare #whitening

  • Promise Consulting | Nos events en ligne de Juillet

    Promise Consulting partagera son indice de rebond, mesuré en début de confinement, en sortie de confinement et maintenant en stade 3 du déconfinement.

    La sortie de la crise dépendra pour une bonne part de la reprise de la consommation. Quelles sont aujourd’hui les attentes des consommateurs en matière de consommation ? Quels comportements vont perdurer ? Les aspirations à l’essentiel, au green explosent-elles encore plus qu’avant ?

    Ce Webinar apportera non seulement des bilans, analyses et tendances à ce stade 3 du post-confinement mais décryptera les leviers du rebond de la consommation et les stratégies de communication à adopter.

    Les intervenants :

    Philippe Jourdan, Fondateur, Promise Consulting
    Alexandre Rostaing, directeur associé & planneur stratégique, Peetch

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    POUR EN SAVOIR PLUS

    Valérie JOURDAN, CEO, Promise Consulting

    Téléphone : +33 6 09 31 65 19

    Mail : valerie.jourdan@promiseconsultinginc.com

  • Promise Consulting | Nos events en ligne de Juillet

    e-journée de la beauté

    Edition spéciale

    "GO STRONGER TOGETHER"

    Cette crise sanitaire mondiale a créé un choc sans précédent dont il est difficile d’appréhender encore toutes les répercussions économiques et sociétales seront majeures. Dans ce contexte comment avancer ?

    Pour aller plus loin et se renforcer ensemble, le CEW organise une édition spéciale de sa Journée de la Beauté et mobilise les experts, institutions et chefs d’entreprise, membres et partenaires du CEW.

    Dans l'esprit de cette journée, professionnelle et bienveillante, ils partageront leurs interrogations, analyses, derniers chiffres et solutions qu’ils entrevoient pour notre secteur de la beauté.

    #strongertogether #jdbcew #professionnelsdelabeautéensemble #labeauteestutile #cewfrance

    POUR S'INSCRIRE

    [CLIQUER ICI]

    POUR EN SAVOIR PLUS

    Valérie JOURDAN, CEO, Promise Consulting

    Téléphone : +33 6 09 31 65 19

    Mail : valerie.jourdan@promiseconsultinginc.com

  • [#Promiseconsulting#luxurylab] How Luxury Shopping Habits Will Change Forever Because Of #COVID-19

     
    With Neiman Marcus reportedly teetering on bankruptcy, surging unemployment figures and mandated store closures across the country, recent retail headlines have painted a gloomy future for the industry. The indulgent, nonessential nature of luxury retail, at first glance, should place the sector in even hotter water. 

    But from vintage Hermes bags to sweatsuits that cost upwards of $1,250, luxury e-tailer Moda Operandi says its current bestsellers are proof that the luxury shopper is a different animal, even during the COVID-19 crisis. The Moda Operandi report found that amid all the uncertainty, the luxury shopper is still on the hunt, particularly for high-value timeless products.

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