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fashion - Page 3

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    Next wave of store closings may hit luxury [NYC] [#CNBC #NYC #fifthavenue]

    CNBC, 17/02/2016.

    It isn't every day you see a sign boasting 40 percent off in the window of a luxury shop. But as real estate executive Andy Graiser walked past one of Prada's New York City boutiques a week before Christmas, that's exactly what he encountered.

    Though the design house is working through some internal issues (namely, products that have fallen flat with their target demographic), Graiser, founder of A&G Realty, said such deep discounting at a luxury shop is indicative of broader woes across the luxury space — troubles that could result in the segment being next in line to trim its store fleet.

    The problems that luxury firms are battling are twofold. For one, they're facing macroeconomic pressures including a sinking stock market, stalled global growth and a stronger dollar, all of which discourage the high-end consumer from spending. For another, they're trying to sell their wares to a group of shoppers who have become less focused on material goods, and are instead more interested in dining out or travel — a trend that could have long-term implications for the industry.

    Due to these factors and an overall glut of retail space in the U.S., Graiser predicts luxury retailers will be next in line to close some stores, as they try to compete in a country that has more than two times the retail space per capita than the United Kingdom, France, Brazil and Germany combined.

    "There are real issues with some of these luxury players," Graiser said. "There's going to be a lot more closures that are going to be occurring."

    [READ THE FULL ARTICLE]

     

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    Social media changes the way fashion brands introduce their new looks. [#digital #fashion #luxury]

    This content originally appeared on Internet Retailer. By Simona Marmina, Fashion and Luxury Strategist

    In the past, fashion shows were private and highly exclusive events. Labels relied upon elite influencers to disseminate new styles through a sort of chain reaction. In recent years, the process of revealing a new line has changed dramatically. Thanks to a rise in fashion blogging and social sharing, luxury brands now have a direct line to the whole audience they care about reaching on the same day new styles are revealed.

    Today, high fashion styles spread at high speed. Of course, social media plays a primary role in that spread. 

    In the next few weeks, Fashion Week events will dot the globe. These shows are highly anticipated and will be followed by fashion enthusiasts around the world. So, how should luxury fashion brands go above and beyond traditional social media efforts to capitalize on the Fashion Week momentum?

    LEARN MORE ABOUT THE FOUR SUCESSFUL DIGITAL STRATEGIES FOR LUXURY BRANDS

    Lire la suite

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    Promise-BNP Exane Barometer on Luxury Brands in China : the Luxury International Press echoes results [#luxury #fashion #bnpexane #promiseconsulting]

    [Extracts - More to follow]

    Chanel most desirable brand among Chinese affluents: report
    调查显示香奈儿是中国有钱人最青睐的品牌

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane. Hermès takes home top prize for exclusivity, which measures the consistent quality of goods, the brand’s prestige, the valuation of the brand’s customers and its ability to justify a high price point. Chinese consumers are generally becoming more sophisticated luxury consumers, making for tougher competition between labels for their attention and affection.

    [READ MORE]

     china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Chanel most desirable Brand among Chinese Affluents

    Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane.

    Hermès takes home top prize for exclusivity, which measures the consistent quality of goods, the brand’s prestige, the valuation of the brand’s customers and its ability to justify a high price point. Chinese consumers are generally becoming more sophisticated luxury consumers, making for tougher competition between labels for their attention and affection.

    Promise Consulting and BNP Exane’s “Exclusivity and Desirability Barometer” surveyed 600 women among the top 3 percent of households in China in September 2015, asking them about the 30 brands across ready-to-wear, footwear, leather goods and accessories which have made the most investments in communication in the market. This is a follow-up to a survey of French women conducted in May 2015.

    [READ MORE]

    il sole 24 ore, china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Unicità, qualità e design spingono i brand in Cina. Hermès, Chanel e Prada tra i top

    Il tempo per sé, il rispetto per l'ambiente, l'unicità di un oggetto: la definizione di “lusso” può essere la più personale, ma difficilmente non includerà due aspetti, l'esclusività e la desiderabilità. Due concetti che i brand dell'alta gamma, come alchimisti, cercano di combinare in un equilibrio perfetto, armonizzando due necessità, quella di produrre sogni e ricavi. “Measuring Brand Exclusivity and Desirability - China ” è proprio il nome di un report pubblicato da Promise Consulting e da Bnp Exane, cha indaga quali sono i brand del lusso più esclusivi e desiderabili in Cina, mercato chiave dell'alta gamma: il campione preso in esame è stato di 607 donne fra i 18 e i 54 anni, residenti della Mainland China (che comprende Great China e Hong Kong), con un reddito medio mensile superiore a 20.000 yuan, (circa 2.700 euro), cifra elevatissima se si considera che il reddito medio dei cittadini cinesi nel 2015, secondo il China Statistics Bureau, è stato di 21.996 yuan all'anno.

    [READ MORE]

     

     

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Barometro Promise - BNP Exane "Esclusività e desiderabilità" 2015: le più ricche donne cinesi stilano una classifica dei brand del lusso

    Secondo alcuni, quando la Cina starnutisce, il resto del mondo si ammala, eppure i più grandi brand del lusso si stanno affermando in Cina, trasformandosi nei più esclusivi oggetti del desiderio delle ricche donne cinesi. Tuttavia la nostra classifica rivela anche una concorrenza ancor più forte, accentuata dalla crescente maturità dei clienti facoltosi. Questo barometro di Promise Consulting / BNP Exane stila una classifica dei 15 brand più esclusivi e desiderabili in Cina legati all'universo della moda femminile. Il Barometro è condotto tra le donne cinesi più ricche, e analizza i 30 brand del lusso di prêt-à-porter/borse/scarpe/accessori che hanno investito maggiormente nella comunicazione (fonte: Industry Interviews, Exane Paribas).

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Louis Vuitton’s positive Chinese placement a result of slow, steady growth

    In the short term, French apparel and accessories brand Louis Vuitton is on pace to have the best momentum among luxury houses during the Year of the Monkey, per Exane BNP Paribas.

    Exane BNP Paribas’ “Chinese Luxury: The Year of Monkey Business” report looks at the current economic climate of China and how the slowdown is impacting luxury brands with a presence in the Mainland and Hong Kong markets. While many brands are concerned regarding the slowdown in Chinese spending, the financial firm suggests that growth for 2016 will match the year-ago.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    THESE LUXURY BRANDS ARE BEST AT BALANCING EXCLUSIVITY AND DEMAND IN CHINA

    How do Chinese women really feel about that next big luxury collection out on the market? Exane, a France-based investment company, has attempted to answer this question with a quantitative analysis of the Chinese shopper’s true desires when it comes to purchasing luxury brands.

    The primary findings aren’t news per se, at least according to most market reports. They reveal that luxury stalwarts like Chanel, Dior, and Hermès are what Chinese shoppers think about most when they go to sleep at night—it’s not surprising, then, that Apple looked to Hermès’ timeless leather designs for its latest wearable tech collaboration that attracted droves of China’s fashion-savvy.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Classement des marques de luxe préférées des Chinoises fortunées : BNP Exane et Promise Consulting dévoilent le classement des marques de luxe par les Chinoises fortunées. Chanel et Hermès arrivent en tête du classement.

    En collaboration avec BNP Exane, Promise Consulting, société de conseil et d'études en marketing, publie les résultats de la 2ème vague du Baromètre Promise Consulting - BNP Exane " Exclusivité & Désirabilité 2015 ". Ce baromètre met en avant les 15 premières marques jugées les plus exclusives et les plus désirables en Chine dans l’univers de la Mode féminine. Ce Baromètre est établi auprès des femmes chinoises les plus fortunées et porte sur les 30 marques de prêt-à-porter, sacs, chaussures et accessoires dans l’univers du luxe qui ont le plus fortement investi en communication (Source : Industry Interviews, Exane Paribas). Promise Consulting et BNP Exane avaient conduit la même étude auprès des femmes Françaises au cours du mois de Mai 2015.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Cina, le donne ricche adorano il lusso francese

    Le maison francesi dominano per esclusività e i marchi più esclusivi sono anche i più ambiti. È questo l’identikit del desiderio per le donne cinesi. Un’indagine di Promise Consulting e BNP Exane stila una classifica dei 15 brand più esclusivi e desiderabili in Cina legati all’universo della moda femminile. Una classifica che rivela anche una concorrenza sempre più forte, accentuata dalla crescente maturità delle clienti facoltose, il 3% della popolazione che appartiene alla fascia più ricca.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Chanel most desirable brand among Chinese affluents: report - Luxury Daily - Research

    Chanel’s interlocking C’s Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane. Hermès takes home top prize for exclusivity, which measures the consistent quality of goods, the brand’s prestige, the valuation of the brand’s customers and its ability to justify a high price point. Chinese consumers are generally becoming more sophisticated luxury consumers, making for tougher competition between labels for their attention and affection. Promise Consulting and BNP Exane’s “Exclusivity and Desirability Barometer” surveyed (...)

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Barometer Promise - BNP Exane "Exclusivity & Desirability" 2015: The Wealthiest Chinese Women Rank Luxury Brands

    Some say that when China sneezes the rest of the world catches cold, butthe biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers' increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion (...)

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Barometer Promise - BNP Exane "Exclusivity & Desirability" 2015: The Wealthiest Chinese Women Rank Luxury Brands

    "This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane's experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers inthe Luxury sector (...)" [Philippe Jourdan, CEO]

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Barometro Promise - BNP Exane "Esclusività e desiderabilità" 2015: le più ricche donne cinesi stilano una classifica dei brand del lusso

    "Questo barometro in collaborazione con BNP Exane riflette la nostra determinazione ad avvicinarci all'analisi di marketing e all'analisi finanziaria cross-section. Il nostro approccio Monitoring Brand Assets® tiene conto sia delle analisi complementari che di quelle condotte dagli esperti di BNP Exane. Ecco perché i risultati così ottenuti si fondano su due diverse prospettive, sia di marketing che finanziarie, offrendo così uno straordinario valore aggiunto ai manager e ai decision-maker nel settore del lusso. (...) [Philippe Jourdan, CEO]

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Promise Consulting se penche sur la désirabilité des marques de luxe en Chine

    Le cabinet de conseil et d'études en marketing Promise Consulting collabore à nouveau avec BNP Exane afin de faire ressortir le classement des marques de luxe jugées les plus « exclusives » par les clientes sur le territoire chinois. Ce baromètre a été établi auprès de 600 femmes chinoises (18-54 ans) appartenant aux 3% de foyers aux revenus les plus élevés, et porte sur les 30 marques de luxe, prêt-à-porter, accessoires et maroquinerie confondus, qui ont réalisé les plus gros investissements en matière de communication.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Enquête : L’Exclusivité et la Désirabilité des marques de luxe en 2015

    Les résultats d’une grande enquête sur le luxe viennent d’être révélés par le cabinet Promise Consulting. Ce baromètre réalisé en partenariat avec BNP Exane a rapproché la vision marketing et la vision financière et porte sur 15 marques de luxe dans l’univers de la mode.

    Chanel remporte tous les suffrages dans les deux études
    « Le raffinement de ses collections de Haute Couture, le succès de ses collections Croisière et Prêt-à-porter, l’hommage rendu aux Métiers d’Art dans une ville différente chaque année, l’investissement dans le domaine de la Haute Joaillerie depuis 1987 participent à l’ascension de la marque au tout premier plan. Ce résultat n’est donc pas surprenant et récompense un investissement conséquent, cohérent, maintenu dans la durée et très qualitatif » explique Philippe Jourdan, CEO de Promise Consulting.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    BAROMETER PROMISE - BNP EXANE "EXCLUSIVITY & DESIRABILITY" 2015: THE WEALTHIEST CHINESE WOMEN RANK LUXURY BRANDS 

    [WATCH THE VIDEO]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Chinese consumers love their Chanel and Hermès – 7/2/16

    Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane. Luxury Daily reports that French luxury house Hermès takes home top prize for exclusivity, which measures the consistent quality of goods, the brand’s prestige, the valuation of the brand’s customers and its ability to justify a high price point.

    [READ MORE]

    china,marketing,luxury,brand,fashion,chinese,wealth,exclusivity,desirability,promise consulting

    Barometer Promise - BNP Exane "Exclusivity & Desirability" 2015: The Wealthiest Chinese Women Rank Luxury Brands

    Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers' increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. (...)

    [READ MORE]

     

     

     

     

     

     

     

     

     

     

     



     

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    The most exclusive and desirable brands according the wealthiest Chinese women [#China #Promise #Exane]

    https://youtu.be/-OamJECjONA

    A 3 minutes interview of Pr Philippe Jourdan, CEO Promise Consulting, about the key results of the Promise-BNP Exane Barometer "Exclusivity & desirability":

    How Chinese women rank their most exclusive and desirable brands in luxury fashion?

    [WATCH THE VIDEO]

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    Chanel Chief Executive Maureen Chiquet will leave the company by the end of January [#Chanel #US]

    French luxury goods maker Chanel said on Wednesday that Chief Executive Maureen Chiquet will leave the company by the end of January, the New York Times reported.

    Chiquet, who has been CEO since 2007, is leaving "due to differences of opinion about the strategic direction of the company," the NYT quoted Chanel as saying.

    Chairman Alain Wertheimer will take over operational responsibilities as the company seeks a new leader, the Times reported.

    The news of Chiquet's departure came just a day after Chanel exhibited its latest haute couture collection in Paris.

    Chanel could not immediately be reached for comment outside regular business hours.

    [READ ON REUTERS]

    A Francophile since childhood, Maureen Chiquet has climbed the ladder of the fashion industry to lead the world’s most glamorous brand

    Ever since she was a child, Maureen Chiquet has had a love affair with all things French. As a young girl, she dreamt of “living in Paris and being French”, she told Time in 2010.

    Her other passion was the visual arts, and she hoped she would one day have a career in “creating beautiful products and images”. Now, as the CEO of France’s most famous fashion house, the 50-year-old American businesswomen might feel that she has fulfilled the ambitions of her childhood self.

    Passport to Paris
    Born Kathryn Daughtery Maureen Chiquet in St Louis, Missouri, in 1963, she went on to be educated at the prestigious Yale University in Connecticut. Shortly after being named CEO of Chanel in 2007, she spoke to the alumni magazine about her career. She said her time at the university had been particularly fruitful: “One thing that’s unique about Yale in my memory was the access you get to great minds. There was never a hurdle. Maybe that environment creates that feeling of power to do things that are extraordinary.”

    Graduating with a degree in film and literature, she was unsure of what to do next in her career: she walked out of one of her LSAT law exams. Instead, she found an internship in the city she had dreamt of living in since a child, as marketing intern at L’Oreal Paris. Speaking to Time, she described that moment as “the beginning of my career and love affair with the world of beauty and fashion”.

    [TO LEARN MORE ABOUT MAUREEN CHIQUET]

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    [#luxury] - Wealthiest Chinese Women rank their most Exclusive & Desirable fashion brands

    Pour télécharger l'infographie / To download the infographics: http://bit.ly/1WxigeB

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    [#luxe]- Classement des Marques de luxe Promise Consulting - BNP Exane - Exclusivité & Désirabilité - Chine 2015

    BAROMETRE PROMISE CONSULTING - BNP EXANE : "Exclusivité & Désirabilité" 2015

    Les Chinoises les plus fortunées classent les marques de Luxe dans l'univers de la Mode

    Extrait du Livre Blanc de l'étude "Exclusivité & Désirabilité - Chine 2015" menée par Promise Consuiting - BNP Exane auprès des femmes chinoises les plus fortunées dans l'univers de la Mode.

     


    Paris le 03 Novembre 2015 10:00 AM - En collaboration avec BNP Exane, un acteur majeur de la Finance de Marché en Europe, spécialiste reconnu de la recherche et de l'analyse sectorielle du marché du luxe, Promise Consulting, société de conseil et d'études en marketing, publie les résultats de la 2ème vague du Baromètre Promise Consulting - BNP Exane "Exclusivité & Désirabilité 2015". 

    Ce baromètre met en avant les 15 premières marques jugées les plus exclusives et les plus désirables en Chine dans l’univers de la Mode féminine. Ce Baromètre est établi auprès des femmes chinoises les plus fortunées et porte sur les 30 marques de prêt-à-porter, sacs, chaussures et accessoires dans l’univers du luxe qui ont le plus fortement investi en communication (Source : Industry Interviews, Exane Paribas). Promise Consulting et BNP Exane avaient conduit la même étude auprès des femmes Françaises au cours du mois de Mai 2015 (http://bit.ly/1ESTZGu).

    "Ce baromètre traduit notre volonté de rapprocher le Marketing et l'Analyse Sectorielle et Financière. Notre approche Monitoring Brand Assets® se révèle très complémentaire des analyses menées par les experts de BNP Exane : les résultats de notre baromètre commun, appréhendés selon deux angles différents, marketing et financier, apportent une valeur ajoutée unique aux dirigeants et aux décideurs dans le secteur du Luxe. Plus concrètement, notre mesure de l'exclusivité d'une marque prend en compte la qualité supérieure et constante des produits, la valorisation forte et unique du client, le prestige de la marque, mais également un savoir-faire inimité, qui justifient en retour un prix très élevé associé au grand luxe. Notre mesure de la désirabilité synthétise les dimensions de l'attractivité d'ordre intime, social et symbolique, qui sont la force des marques exclusives et caractérisent la relation particulière qu'elles entretiennent avec leur public. Notre Baromètre combine, au moyen de deux échelles, des critères nombreux permettant d'établir un classement des marques de luxe du point de vue de leurs clientes" déclare Pr Philippe Jourdan, CEO de Promise Consulting.

     

     GRAND LUXE / EXCLUSIVITE

    • Hermès, 1ère marque sur le critère de grand luxe / exclusivité auprès des Chinoises fortunées.
    • En 2ème et 3ème position, Louis Vuitton et Chanel sont au coude-à-coude.
    • En 4ème et 5ème position, Prada et Dior ferment la marche des 5 marques les plus exclusives.

    DESIRABILITE

    • Chanel est la marque la plus désirable dans l'univers de la Mode en Chine.
    • En 2ème position, Hermès capitalise sur sa forte association au grand luxe.
    • Au coude-à-coude, Prada, Louis Vuitton et Dior complètent le top 5.
    • Burberry est la 6ème marque la plus désirable (9ème place en exclusivité).

    Lire la suite

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    [#luxury]- Barometer of the Luxury brands - Promise Consulting - BNP Exane - Exclusivity & Desirability - China 2015

    BAROMETER PROMISE - BNP EXANE "EXCLUSIVITY & DESIRABILITY" 2015:

    THE WEALTHIEST CHINESE WOMEN RANK LUXURY BRANDS 

    Extract  of the Survey Report "Exclusivity & Desirability - China 2015"  conducted by Promise Consuiting - BNP Exane - Interview of the wealthiest chinese women about the luxury brands in fashion universe.

     


    Paris, November 3rd, 2015 10:00 AM – Promise Consulting, an acknowledged consulting and market research firm, joins forces with BNP Exane, a key actor of the financial market in Europe and a specialist in research and analyses on the European luxury sector, to publish the 2nd wave of the Promise - BNP Exane Barometer "Exclusivity & Desirability 2015". This barometer classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).

    ”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.


    HIGH LUXURY / EXCLUSIVITY

    • Hermes, 1st brand on the luxury / exclusivity criterion amongst the wealthiest Chinese women.
    • Respectively 2nd and 3rd, Louis Vuitton and Chanel are neck to neck.
    • Respectively 4th and 5th, Prada and Dior complete the ranking of the 5 most exclusive brands.

    DESIRABILITY

    • Chanel is the most desirable Fashion brand in China.
    • Ranked 2nd, Hermes capitalizes on its strong association with high luxury.
    • Prada, Louis Vuitton and Dior are neck and neck and complete the top 5.
    • Burberry is the 6th most desirable brand (ranked 9th on exclusivity).

    Lire la suite

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    [#LUXURY #FASHION] - The wealthiest French Women rank the luxury fashion brands

    To download the graphics in French or in English / Pour télécharger le graphique en Français ou en Anglais : http://bit.ly/20vWBs7

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    [#LUXE #MODE] - Les Françaises les plus riches classent les marques de luxe de Mode

    Télécharger l'infographie en FR ou en EN / Download the graphics in FR or EN : http://bit.ly/20vWBs7