Ok

En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies. Ces derniers assurent le bon fonctionnement de nos services. En savoir plus.

7-...In English of Course... - Page 18

  • #Watch: Louis Vuitton’s Chinese Documentary Series Stars Liu Wen and Fashion ‘Muses’ [#LouisVuitton#LiuWen]

    March 2, 2016, JING DAILY

    liu wen, louis vuitton, china, luxury, watch

     

    In an industry where fashion and art often collide, it’s hard not to think of Louis Vuitton. The brand has been busy blazing trails in this way in the last few years, opening an art museum outside of Paris in 2014 that would eventually lead to a collaboration with Beijing-based Ullens Center for Contemporary Art for an exhibition of Chinese contemporary artists. Art&Business magazine called the brand’s “love affair” with art one of the most “amorous,” highlighting the fact that over the years, Louis Vuitton has had partnerships with artists from around the world in exchange for using designs in its collection.

    It should come as no surprise, then, that Louis Vuitton has sponsored a five-part documentary series on China’s CCTV9 that stars women who have been key figures on the international stage of fine arts. Titled in Chinese Journey of a Muse and Craft a Destiny in English, each episode of the series follows a different woman on the road to self-discovery. These include Chinese supermodel Liu Wen; Karen Blixen, the Danish author best known for the novel Out of Africa about her life in Kenya; Yayoi Kusama, a contemporary artist and writer from Japan; Song Huaigui, a pioneer in the Chinese fashion industry who played a huge part in bringing Pierre Cardin to China for a runway show in 1979; and Dadawa, a contemporary Chinese musician who has earned global recognition as well as an MTV award for her work.

    Some of these leading ladies have been involved with the Louis Vuitton brand in some shape or form. Yayoi Kusama took her signature bold spots and applied them to a playful collaboration with the French fashion house in 2012. Karen Blixen was a known fan of bringing along Louis Vuitton luggage on her iconic journey. And Liu Wen has modeled for the brand on multiple occasions, most notably in 2013 for a scarf capsule collection featuring colorful designs by renowned street artists.

    [READ THE FULL ARTICLE ONLINE]

  • [Figure You Should Know] – 1st tier [#brands #luxury #promiseconsulting @printempsetudes]

    First-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen (“The Big Four”), are defined by their economic development, number of inhabitants, industries and well-known brands settled in and per capita Gross Domestic Product, among other factors.

    This classification is quite handy to luxury brands, as they will settle in first-tier cities to win over potential luxury clients. A report by Accenture (2013) has shown that consumers from these cities tend to buy expensive brands more than those from second and third-tier cities, whom are satisfied with products worth 1000 yuan or less. Finally, they are more demanding regarding the quality of the product, its authenticity and uniqueness.

    However, this trend is beginning to turn around, as bigger brands are getting interested in second and third-tier cities. Their consumers are looking for conspicuous logos and products worn by celebrities whereas they are less knowledgeable on that subject than consumers from first-tier cities, which may give an opportunity to luxury brands on creating a new fashion image.

     

    Source : Accenture - JingDaily

    You would like to attend to the Conference in Paris, 04/14, 8:30-10:30 AM[CLICK HERE]

    You would like to know more about Promise Consulting? Blog Promise Consulting

  • [Figure You Should Know] – 2nd [#billionaires #technology #realestate #promiseconsulting @forbes @printempsetudes]

    Amongst the countries with the most billionaires is China, ranked 2nd, according to data from Forbes (2016). There are around 251 billionaires in Greater China, 63 in Hong Kong and 25 in Taiwan. With twice more and ranking 1st is the USA with approximately 540 billionaires and, behind China, Germany with 120 of them.

    Chinese billionaires’ industries goes from real estate to online gaming and are mostly real estate or technology driven, which is not surprising considering the fact that China is the country with the most Internet and smartphones users. China also produces several self-made billionaires and amongst the youngest in the world.

    Source :  Forbes, 2016

    You would like to attend to the Conference in Paris, 04/14, 8:30-10:30 AM [CLICK HERE]

    You would like to know more about Promise Consulting? Blog Promise Consulting

  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film [#SKII #changedestiny campaign #ad #china #skincare]

    April 7, 2016 from Jing Daily

    A new ad campaign by luxury cosmetics brand SK-II addresses a social issue in China that doesn’t usually receive much attention in the country’s commercial scene: the plight of sheng nu, or “leftover women.”

    20160409 0751.png

    If one wasn’t aware of how twenty-something single women are traditionally viewed by their parents’ generation in China, the start of the four-minute-long video ad strikingly makes it clear. It begins by juxtaposing a montage of photographs of young girls with audio phrases from their parents, such as, “I won’t die in peace unless you are married,” “Don’t be so free willed,” and “You’re too picky.”

    Chinese women are put under an incredible amount of social pressure to get married, so much so that businesses pop up around Chinese New Year that give single women (and men) the opportunity to rent a boyfriend or girlfriend to fool and appease their family over the holidays. The term sheng nu is a derogatory one used for those who haven’t found a husband by their mid to late twenties.

    For the women featured in the film, this term brings on feelings of guilt. “Not getting married is a sign of disrespect,” says one woman before tearfully apologizing to the camera for disappointing her family.

    Then, in an emotional turn of events, the women head to the Marriage Market in Shanghai, where parents normally go to browse the “resumes” of potential suitors for their daughters. This time, however, the women would be the ones delivering a message to their parents.

    The parents find beautiful photos of the women at the market, each paired with statements of confidence like, “I don’t want to get married just for the sake of marriage. I won’t live happily that way.”

    This touching film, produced by Swedish ad agency Forsman & Bodenfors, is the latest installment of SK-II’s global #changedestiny campaign, which encourages women to “change their DNA” to take control of their future. SK-II’s website has additional short films that show women having courage to change their DNA, including one starring Chinese actress Tang Wei and another featuring Chief Strategy Officer for Ebay Greater China Vvivi Hu.

    In the case of the sheng nu campaign, the confident subjects behind #changedestiny speaks volumes to affluent Chinese women. A 2014 report by Grant Thornton International showed that about 63 percent of Chinese businesses have female CFOs, and women are going to great lengths to have their own eggs frozen so that they can put things like having children—and marriage—second to their successful careers.

    So far, the “Marriage Market Takeover” Youtube video has more than 250,000 hits after two days of being released, and its WeChat post is quickly catching up with more than 100,000 pageviews and a growing number of comments of encouragement from supportive fans.

    Credits:

    Brand Director: Kylene Campos
    Art Direction: Sophia Lindholm and Karina Ullensvang
    Director: Floyd Russ
    Digital Producer: Peter Gaudiano
    Film Editor: Cut + Run
    Production: Tool of North America
    Producer: Alexander Blidner

    [READ THE FULL ARTICLE IN JING DAILY]

  • [Figure You Should Know] – 30% [#retail #brands #luxury #promiseconsulting @printempsetudes]

    Shopping is one of the main reason of travelling for wealthy Chinese consumers. Luxury goods bought overseas are either purchased for personal use, either for gifting, even though the latter is not as popular as it was two years ago, declining for 30% in two years. As a matter of fact, according to a survey by Hurun (2015), 82% of “super travelers” are shopping on their behalf.

    Xi Jinping’s anti-corruption policies had a negative impact on the luxury goods market in China, which is why gifting products from brands of high value that were used as bribes aren’t as common as they were before. Since it is strictly forbidden and is applied inside China, wealthy Chinese consumers are now shopping abroad especially for personal use.

    Source: Hurun Report - Financial Times

    You would like to attend to the Conference in Paris, 04/14, 8:30-10:30 AM[CLICK HERE]

    You would like to know more about Promise Consulting? Blog Promise Consulting

  • [Figure You Should Know] - 853 million MAU [#digital #socialmedia #promiseconsulting @adetem @printempsetudes]

    digital,social media,promise consulting,tencent,qq

    This number stands for the total sum of Monthly Active Users (MAU) on the instant messaging software created by Tencent. QQ is the most used social media in China and the third most used in the world, behind Facebook (1.59 billion MAU) and WhatsApp (1 billion MAU). It also holds the title of “Most Simultaneous Users” in the Guinness World Record with 210 million users at the same time (3rd of July 2014 at 12:52 pm).

    This platform is both in international and Chinese versions and owns a plethora of features such as the possibility to read email, to play games, to read books, to do shopping, to call someone on voice chat, to write blogs, etc. It is also worthy to note that these features are of use to brands and, also, luxury brands: According to the South China Morning Post quoting Andrew Taylor (co-founder of Juwai.com), customers looking for luxury products will tend to use QQ instant messaging system to call the brands.

    Source : Tencent - South China Morning Post

    You would like to attend to the Conference in Paris, 04/14, 8:30-10:30 AM : [CLICK HERE]

    You would like to know more about Promise Consulting? Blog Promise Consulting