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[Figure You Should Know] – 1st tier [#brands #luxury #promiseconsulting @printempsetudes]

First-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen (“The Big Four”), are defined by their economic development, number of inhabitants, industries and well-known brands settled in and per capita Gross Domestic Product, among other factors.

This classification is quite handy to luxury brands, as they will settle in first-tier cities to win over potential luxury clients. A report by Accenture (2013) has shown that consumers from these cities tend to buy expensive brands more than those from second and third-tier cities, whom are satisfied with products worth 1000 yuan or less. Finally, they are more demanding regarding the quality of the product, its authenticity and uniqueness.

However, this trend is beginning to turn around, as bigger brands are getting interested in second and third-tier cities. Their consumers are looking for conspicuous logos and products worn by celebrities whereas they are less knowledgeable on that subject than consumers from first-tier cities, which may give an opportunity to luxury brands on creating a new fashion image.

 

Source : Accenture - JingDaily

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Commentaires

  • Sans être rabat joie, quel est le top des Big Four en matière de pollution ?.
    Pékin était déjà fortement polluée en 1978 avec les poussières de charbon et le vent sec provenant du désert alors que la circulation automobile était réservée à l'élite du parti.
    Une niche à explorer

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