En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies. Ces derniers assurent le bon fonctionnement de nos services. En savoir plus.

7-...In English of Course... - Page 14

  • LF #Beauty: meeting Asian consumers' needs has 'never been more challenging' [#skincare #China #beauty #import #cosmetics]

    LF Beauty: meeting Asian consumers' needs has 'never been more challenging'

    By Lucy Whitehouse +, 13-Jul-2016, cosmeticsdesign-asia

    The president of LF Beauty, a third party manufacturer and supplier, has spoken of the challenges and opportunities being posed for beauty by the Asia market.

    The article outlines that it has never been more challenging, while there have never been more opportunities for brands to satisfy the customers’ needs. According to Raymond “Asian beauty is now setting the pace for the world”. China’s customers have a rising demand for K-beauty products, whereby Korean brands face the challenge of acting with insider knowledge of the Chinese market.

    Indeed, the Korean International Trade Association found out that Korean companies accounted for 22.1% of China’s imported cosmetics in 2015, closing the gap with the French who have a market share of 30.6%. During the first seven months of the year, China’s imports of cosmetics products rose 36.1% to $1.67 billion.


  • #Luxe Pack Monaco will feature a new focus on digital #luxury [#fragrances #cosmetics #sustainability #luxepack]

    Luxe Pack Monaco will feature a new focus on digital luxury

    By Simon Pitman+, cosmeticsdesign-europe, 06-Jul-2016

    This year’s Luxe Pack Monaco event will feature a combination of highlighted show features from previous years, complete with a new focus on how to connect luxury through digital mediums.

    Connect to Luxury (C2L) is the name of the showcase for the 2016 event, which will take place on September 21st at the Grimaldi Forum in the center of Monaco. Specialized on conferences and exhibitions, the three-day event emphasizes on digital transformation, the latest creative approaches and the promotion of luxury products, including fragrances and cosmetics.


  • #Melanin synthesis discovery prompts hope of new #cosmetics applications [#melanin #skincare #cosmetics #anti-ageing #biotechnology #tryosinase #environmental technology]

    Melanin synthesis discovery prompts hope of new cosmetics applications

    By Simon Pitman+, cosmeticsdesign-europe, 07-Jul-2016

    New research that has deciphered the formation process for melanin could lead to further development of its use in a number of applications, including cosmetics.

    The article points out that melanin is well-known for falling into the categories: Anti-ageing, skin conditioning and tinting.
    However, through advanced biotechnology, researchers found the secret enzyme tryosinase, a core trigger in the synthesis process, which has an important impact on the development of cosmetics, medicine and environmental technology.


  • What is halal skin care and makeup, and what are the trends? [#skincare #makeup #beauty #cosmetics #halal #asia #middle east]

    What is halal skin care and makeup, and what are the trends?

    By Lucy Whitehouse +, cosmeticsdesign-europe, 06-Jul-2016

    Halal is becoming big business for the beauty industry globally, and particularly in Asia: a central focus for this week’s in-cosmetics Korea event, we take a closer look at the trend.

    Kunal Mahajan, project manager of Chemicals & Energy at Kline - top management consulting firm serving the Chemicals industry globally – explains in the article that “halal” can not only be associated with food and beverages, but that its denomination is equally appropriate for pharmaceuticals, personal care, skincare and hair care products.

    But what makes a product halal and why does “halal” become a trend in cosmetics?
    Mahajan outlines the answers in detail in his article: The key contributors to this trend is economics and the changing consumer lifestyle.

    According to Mahajan, top growth regions for halal products will be the Middle East and Asia, particularly South Asia and Southeast Asia.


  • Ethnic #skin care: the way forward or outmoded concept? [#skincare #beauty #anti-aging #ethnicity #China]

    Ethnic skin care: the way forward or outmoded concept?
    By DSM Nutritional Products, Ltd 16-Jun-2016, CosmeticsDesign-Europe.com

    Whilst the power of beautiful skin is undeniably universal, skin care needs vary widely from person to person. Men’s skin is not the same as women’s; younger skin has different needs than older skin. Skin may be dry or oily. And skin – the largest organ in the body – differs in another way: it comes in a beautiful range of tones which are visible links to our genetic and ethnic heritage.

    So what are the broader influences behind consumer choices when it comes to skin care products?

    Skin: an evolving story
    In many regions of the world – China being a case in point – the population is still fairly homogeneous and people may have quite specific skin care needs based on cultural as well as biological factors. DSM Consumer Insight researchers who went to that country found that definitions of beauty in China often differ widely from those cited in many Western countries. They also found that Chinese women had different anti-aging skin care priorities, tending to be less worried about wrinkles than about loss of skin elasticity, enlarged pores and uneven tone.

    For manufacturers of skin care products this presents both challenges and opportunities.
    A DSM Insights team that conducted a field study in Los Angeles and New York among mothers, daughters, aunts and friends obtained a myriad of rich insights into their notions regarding ethnicity and skin care. Many interviewees declared their opposition to the idea of categorizing people by ethnic group, believing that this simply isn't consistent with people's views of the world today, or their view of themselves.

    The take-away message from consumer insights is therefore that the need for multifunctional skin actives which work equally well for all skin tones and types is set to grow.
    In their study DSM investigated the global applicability of a peptide ingredient amongst three different ethnicities (Caucasian, Asian and African), whereby they discovered new cosmetic properties.

    • Multifunctional anti-ager for all skin tones
    • Visible reduction of the signs of aging and shiny skin
    • Improved skin smoothness and appearance resulting in younger-looking skin

    The peptide therefore has applications as a global anti-aging cream and serum, and as a skin beauty maximizer mask. It is China-listed.


  • 1st Research Award #RFM / @ADETEM under the patronage of #American Express confirms the excellence of French Research in #Marketing

    Night of Adetem (Nuit de l’Adetem) – Tuesday 07/05/2016

    Picture: Award-winner Jean-Louis Moulins, professor at the University of Aix-Marseille, surrounded by two of the Jury members, its President Philippe Jourdan and Karine Cervoz-Goyat.

    The first recipient of the Research Award RFM 2016 is Professor Jean-Louis Moulins, University of Aix-Marseille, and his co-author, Dr. Tarek Abid, with their article: "A scale for the social responsibility of brands: the application for consumers of organic food brands." (Original title: « une échelle de la responsabilité sociétale des marques : application aux consommateurs de marques alimentaires biologiques »).

    This award was presented by Pierre-François Brézès, VP & General Manager, American Express Global Commercial Payments, France and Philippe Jourdan, head editor of the French magazine of Marketing, University Professor and founder of Promise Consulting Inc / Panel On the Web. The presentation of awards took place at the Night of Adetem (Nuit de l’Adetem), on July 5th 2016 and was held at the Pavillon Elysée, rue Marbeuf, 75008 Paris.

    The aim of awarding this prize in the framework of the prestigious “Night of Marketing” is primarily the following: “To create a connection between the academic approach and the expressed need of marketers to find a source of knowledge, inspiration and innovation for renewed practices", says Philippe Jourdan, chef editor of the French Journal of Marketing since 2011. It also reinforces the magazine’s FNEGE / AERES ranking among the best French journals in Management Science.

    Philippe Jourdan, president of the jury of this first edition, sincerely thanks the multidisciplinary jury of nine members, consisting of academics and professionals, French and Francophone (2 Swiss, 1 resident in Switzerland and one resident in San Francisco), for their adopted scientific assessment process based on the following criteria: originality of the subject, mastery of literature, rigor of the scientific and methodological approach, coherence of the argumentation and finally, the paper’s managerial contributions and its usefulness for Marketing professionals.



    The French Journal of Marketing aims to present the most innovative marketing techniques and practices to the academic community, to the students and to the professionals in the French speaking countries It thus pursues two major purposes: a scientific quality regarding the selection of the published articles and a selection based on relevance, interest as well as impact on all marketing professionals (teachers and practitioners) of the best articles.

    As first French journal in the field of education and marketing strategy, the French Journal of Marketing distributes 4 numbers per year in France, as well as in 38 countries.



    Pr Philippe Jourdan, CEO of Promise Consulting, is the editor-in-chief of Adetem’s journal, the French Journal of Marketing (Revue Française de Marketing, RFM), since 2011. He publishes in academic journals internationally on the problems of the valuation of the brands in luxury, beauty and selective distribution. He also publishes in the economic press and news media (such as Le Monde, les Echos, le Figaro, l’Opinion, la Revue des Marques, etc.). Philippe is a university professor, researcher at the IRG (CNRS) and laureate of the Best Article of Research AFM 2000. He holds a certification in social media and is member of ESOMAR.

    Promise Consulting is a company specialized in marketing studies and consultancy, issued from the merge of Promise Consulting Inc., JPL Consulting and Panel on the Web. Promise Consulting integrates services of market research and marketing consultancy delivered with a high added value. We created an innovative measuring methodology of a brand’s performance and its return on investments (ROI): “Monitoring Brand Assets©”. This methodology, deployed in nearly 50 countries, has surveyed 250 brands in multiple sectors, totaling over 1.5 million questionnaires.

    Established in Paris, New-York and Casablanca, Promise Consulting conducts studies and services of consultancy in the whole world. Promise Consulting is mostly known for its expertise in measuring a brand’s value from the clients’ perspective. Promise Consulting has developed innovative techniques and models, was awarded 7 times in 10 years, by its Peers nationally and internationally. It provides insights and recommendations to the most notorious brands in luxury, cosmetics and retailing sectors, helping them develop on national and foreign markets. It is also active in several sectors of the industry, every time the brands are looking for an effective growth strategy in order to better understand the market, to reach their customers, attract them and, finally, keep them.

    Promise Consulting is one of the 300 highly qualified members of the ICG (Internal Consulting Group): A network which brings experts from different areas of competencies (marketing, finance, governance, risk management, ect.) together, aiming to offer companies high-level consulting services on a transnational basis.

    To cope with the growth of its business, Promise Consulting has established two departments to specialize its strong sector expertise: 

    > LUXURY LAB: dedicated to the luxury sector in the world of Fashion, Beauty and selective distribution, Luxury Lab follows nearly 250 luxury brands in over 35 countries for over 10 years.
    More: promiseconsulting-blog.com

    > CONSO LAB: dedicated to the sectors of FMCG, automotive, finance and retail, Consumer Lab accompanies the announcer from the concept testing to the tracking of the market performance.
    More: promiseconsulting-consoblog.com


    Site: http://promiseconsultinginc.com
    Blog: http://whatsnewinmarketing.blogspirit.com
    Facebook: http://facebook.com/promiseinc
    Twitter: @pjourdan1967