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2.2- Marques - Page 51

  • [#China #Luxury]- China’s millionaires prefer Apple and Chanel as luxury gift spending rebounds

    After a double-digit slump in luxury gift spending among China’s wealthy over the past two years, their gifting was on an uptick  in 2015, according to Hurun Report’s recently released annual Chinese Luxury Consumer Survey.

    The survey of 458 individuals with a net worth of 10 million RMB (US$1.52 million) or higher found that luxury gift-giving by men increased 15 percent and by women increased 24 percent over the past year. This increase marks the beginning of a rebound from a two-year decline totaling 30 percent that was reported in last year’s survey.

    While luxury gifting is often associated with corruption in China, the spending increase occurred even as the Chinese government’s anti-corruption campaign continued over the course of 2015. The report comes at a time when some brands are saying they’ve been seeing a slight recovery in mainland China sales—last week, both Burberry and Richemont reported that the mainland returned to growth in the three-month period ending in December.

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  • [#China #Bain]- Chinese luxury spending shifts further abroad with 2% domestic decline

    BAIN: CHINESE LUXURY SPENDING SHIFTS FURTHER ABROAD WITH 2% DOMESTIC DECLINE

    After heading into the red last year amidst a market slowdown, China’s luxury market decline sunk even further in 2015, according to Bain & Company’s annual industry report.

    As Chinese consumers continued to opt to make their luxury purchases abroad, Bain found that  the value of mainland China’s luxury market declined by 2 percent to 113 billion RMB in 2015. The decline was driven by large slumps in men’s watches, clothing, and leather goods, says the report.

    The bright spot for the global luxury industry remains Chinese spending overseas. Although China’s economic growth is slowing and the country’s anti-corruption campaign continues, Chinese consumers still upped their luxury spending abroad by 10 percent in the past year. Japan was a main beneficiary of this trend, with the report stating that Chinese luxury spending in the country increased by over 200 percent. Favorable exchange rates and lower prices also made South Korea, Europe, and Australia popular shopping destinations, while spending in Hong Kong and Macau dropped by one-quarter.

    This increase in travel spending didn’t lead to an increase in daigou shopping, however, which is likely a welcome development for luxury retailers. According to Bain & Company, the daigoumarket contracted to become worth about 43 billion RMB after being hit by efforts to contain it, including increased customs restrictions and a weak RMB. In addition, cross-border sales websites contributed to the daigou decline, and accounted for 48 billion of 293 billion RMB spent by Chinese consumers on luxury overseas in the past year.

     

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  • [#Hermès #Chine] - Hermès, marque de luxe préférée des Chinoises fortunées

    Les résultats de la 2ème vague du Baromètre Promise Consulting - BNP Exane "Exclusivité Désirabilité 2015", montrent que, pour la clientèle chinoise la plus fortunée, le très grand luxe est incarné, en premier lieu, par la maison Hermès, dont le positionnement réservé à une élite sociale dans la maroquinerie (sacs et chaussures) et tout aussi exclusif dans le prêt-à-porter, conforte l'image de très grand luxe (...)

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  • [#luxury #brand #desirability]- Luxury and love, respond to the same logic.

    Luxury and love, respond to the same logic.

    A luxury brand has to arouse the desire, which inevitably calls for a sometimes long waiting for the long desired object. If the outcome of a loving quest sometimes kills the desire, a luxury brand, by permanently reinventing itself, creates the mechanisms to preserve the desire. It seemed important to us to measure the desirability of 15 big luxury brands stemming from our Barometer, especially as our model Monitoring Brand Assets® demonstrates that the desirability, as we measure it, is the main lever for growth of high-end brands in China and in the world. We bring our customers the key to make their brands more desirable because we are convinced that desirability is the stake for tomorrow’s big luxury brands (Philippe Jourdan).

    • To access to the results of our Chinese Barometer (extract) : http://bit.ly/1k7ayfv
    • To get full information about the survey : valerie.jourdan@promiseconsultinginc.com 

  • [#France2 #Luxe #Soldes]- Les soldes très privées des grandes marques de luxe

    INTERVIEW AU JOURNAL DE 20H DE FRANCE2 DU 07/01/2016 - PHILIPPE JOURDAN, PROMISE CONSULTING

    Les marques de luxe pratiquent des soldes très privées. Plusieurs systèmes coexistent : certaines marques refusent absolument l'idée même de pratiquer des ventes en soldes préférant parfois retirer du marché des collections invendues. D'autres ont une pratique plus pragmatique, choisissant un petit nombre de pièces soldées qu'elles réservent parfois à leurs meilleures clientes. Elles préfèrent alors le plus souvent pratiquer la vente d'articles en soldes de manière confidentielle ou déporter pendant la période des soldes ce type de ventes dans un espace réservé, à l'écart de leurs boutiques en propre.

    Lors de ce reportage diffusé au JT de France 2 en date du 07 janvier 2016, j'ai eu l'opportunité de répondre aux questions d'Anaïs Bar sur le sujet.

    Pour voir la vidéo :