The future of luxury brands in an on-demand world

 By Tracey Follows, 2016-10-10+, Campaignlive.co.uk

Can luxury brands both embrace the sharing economy and remain aspirational? It's an existential question they now need to answer.

Luxury brands are prefaced on the idea of scarcity – what is scarce is of most value, and what is difficult to acquire or to access confers status. But in a world of abundance, in which nearly everything is accessible and nothing is scarce, what are the symbols and codes that communicate that something is a luxury?

> Which role does digitalization, technology and social media play?
> Which degree of exclusivity is right and how do the cultural differences create a need for customization?

[READ THE ENTIRE ARTICLE]

L’Oréal’s wearable UV patch finally launched

By Lucy Whitehouse +, 10-Aug-2016, cosmeticsdesign-europe

L’Oréal has launched its long-awaited wearable UV patch technology allowing consumers to monitor exposure to harmful sun rays with a view to encouraging consumption of its La Roche-Posay sun care range.

This band aid-sized device is comprised of an ultra-thin heart-shaped sensor for UV radiation detection and was developed by a team of 25 researches across the world. It is intended to be launched in 16 countries and available for purchase on the La Roche-Posay website.

According to Guive Balooch, Vice President of L’Oréal R&I’s Connected Beauty incubator, “The connected technologies can fundamentally change the way we monitor exposure of the skin to various external factors such as UV rays”.

Details of the UV patch:

-          Printed electronic circuit on a flexible film

-          Contains photosensitive blue dye for color changes when exposed to UV light

-          Sensor linked to app for UV measurement over a certain time period

[READ THE ENTIRE ARTICLE]

Amongst the countries with the most billionaires is China, ranked 2^nd, according to data from Forbes (2016). There are around 251 billionaires in Greater China, 63 in Hong Kong and 25 in Taiwan. With twice more and ranking 1^st is the USA with approximately 540 billionaires and, behind China, Germany with 120 of them.

Chinese billionaires’ industries goes from real estate to online gaming and are mostly real estate or technology driven, which is not surprising considering the fact that China is the country with the most Internet and smartphones users. China also produces several self-made billionaires and amongst the youngest in the world.

Source :  Forbes, 2016

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