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@L’Oréal’s wearable #UV patch finally launched [#launch #technology #innovation #sunrays #suncare #sunexposure #UVradiation #LaRochePosay]

L’Oréal’s wearable UV patch finally launched

By Lucy Whitehouse +, 10-Aug-2016, cosmeticsdesign-europe

L’Oréal has launched its long-awaited wearable UV patch technology allowing consumers to monitor exposure to harmful sun rays with a view to encouraging consumption of its La Roche-Posay sun care range.

This band aid-sized device is comprised of an ultra-thin heart-shaped sensor for UV radiation detection and was developed by a team of 25 researches across the world. It is intended to be launched in 16 countries and available for purchase on the La Roche-Posay website.

According to Guive Balooch, Vice President of L’Oréal R&I’s Connected Beauty incubator, “The connected technologies can fundamentally change the way we monitor exposure of the skin to various external factors such as UV rays”.

Details of the UV patch:

-          Printed electronic circuit on a flexible film

-          Contains photosensitive blue dye for color changes when exposed to UV light

-          Sensor linked to app for UV measurement over a certain time period

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