Promise Consulting, a market research and brand strategy consulting firm, becomes one of the 300 highly skilled members of the International Consulting Group (ICG).

This network, which gathers the best international experts in various areas (marketing, finance, governance, risk management, etc…), is designed to give top-level consulting services to companies.

[SEE THE INFOGRAPHICS]

"We are very proud, only three years after the merge of Panel On The Web and Promise Consulting in a single Company Promise, dedicated to market research and high-skilled consulting in marketing, to join a network of high-skilled professionals. It is the insurance to leverage our expertise both in France and abroad and to better help our clients to empower their brands" [Valérie Jourdan, CEO Promise] 

Internal Consulting Group : a unique approach to consulting

Since its creation in 2011, ICG has gathered strategy and management consultants with a high mark-up. Each has complementary capacities and covers a very wide spectrum of activity and field functions. First global platform for consulting services for companies (multinational or small companies), ICG offers a wholly pioneering approach to consulting: missions led by the best international experts in their fields, who have an innovative insight of their sector, and the constitution of dedicated, agile, flexible and reactive teams.

Promise, ICG’s active affiliate

Promise Consulting, dedicated to market research and high-skilled consulting in marketing, is part of ICG’s Marketing practice. Philippe Jourdan, the company’s CEO and co-founder, is now one of the ICG experts. Most of them come from diverse backgrounds: consulting firms, boutiques and freelance consultants. They share common open-mindedness and innovation values, with a strong spirit of entrepreneurship.

"We have joined ICG to carry on developing new business fields, in France and abroad, and also to increase the value we offer to our current customers. The return was almost immediate with a very prestigious new client in our portfolio", declares Philippe Jourdan, Promise Consulting CEO.

About ICG - Internal Consulting Group

ICG was created in 2011 in Sidney by David Moloney, a strategy consultant specialized in the financial area, in association with other consultants.

ICG offers to its clients, both international and small companies, top-level consulting services. Strategy and management consultants as well as the ICG network of consulting provide their abilities, their intellectual properties along with training courses. Members are able to accredit other members in order to enable them to deploy their methodologies in other countries: to join the ICG network, everyone has to show a strong consulting experience, acquired in big consulting firms, and bring value to the network through their expertise or professional network.

ICG currently has more than 300 members, 40 in France. For now, the network has opened hubs in 10 countries: Australia, New Zealand, Singapore, Hong Kong, the USA (New York and San Francisco), Canada, France, Belgium, the United-Kingdom and Sweden. The current target is to open new offices in new countries, especially in Asia, Western Europe or South America.

About Promise Consulting

Promise Consulting delivers consulting and market research services. Promise Consulting has created an innovative methodology to measure the brand’s performance and ROI: Monitoring Brand Assets. This methodology has been deployed in over 35 countries to date, and focuses on 250 brand studies in various fields and represent around 800.000 online questionnaires.

Based in Paris and New York, the group has led consultancy studies and services worldwide. The group is particularly acknowledged for its expertise in measuring brand value through consumer insights. Promise Consulting managed to develop innovative methodologies and patterns, which have been rewarded seven times over the last 10 years by the profession nationwide and worldwide. The group works with most of the major brands in luxury, cosmetics and selective distribution - especially in the framework of their development in national and international markets. The group also works in many sectors, to help the brands with growing strategies to enable them a better understanding of their market, address their consumers as well as seduce and retain their clients: mass consumption, automotive, financial products, etc… The firm is also certified by the OPQCM (French Professional Agency for Qualification in Management Consulting) and Social Media.

Promise Consulting’s CEO, Philippe Jourdan, is the chief editor of the ADETEM’s review (French National Marketing Association) and also for the RFM (French Marketing Review) since 2011. He regularly publishes in global academic periodicals articles concerning brand evaluation in luxury and cosmetics. He is also a university professor and researcher at the IRG (CNRS).

Site : http://promiseconsultinginc.com

Site : http://internalconsulting.fr

Twitter : @ICGrp @pjourdan1967

Promise, cabinet d’études et de conseil en stratégie de marque, devient l’un des 300 membres hautement qualifiés d’International Consulting Group (ICG).

Ce réseau, qui rassemble de manière transnationale les meilleurs experts dans différents domaines (marketing, finance, gouvernance, gestion des risques etc…) a pour vocation de proposer aux entreprises des prestations de conseil de très haut niveau.

VOIR LA PRESENTATION EN INFOGRAPHIE

"Nous sommes ainsi très fier moins de 3 ans après la réunion des compétences de Panel On The Web et de Promise Consulting au sein d'une société unique Promise, dédiée aux prestations d'études et de conseil marketing de rejoindre un réseau de prestataires de très haut niveau. C'est l'assurance de démultiplier nos compétences tant en France qu'à l'International autour de notre savoir-faire : aider au développement des belles marques de nos clients." [Valérie Jourdan, CEO Promise]

Internal Consulting Group : une approche inédite du conseil

Depuis sa création en 2011, ICG rassemble des consultants en stratégie et management à haute valeur ajoutée, ayant chacun des compétences complémentaires et couvrant un très large spectre de secteurs d’activité et de métiers. Première plateforme globale de conseil aux entreprises (grands groupes ou PME), ICG propose une approche totalement novatrice du conseil : des missions menées par les meilleurs experts internationaux dans leur domaine, dotés d’une vision innovante de leur secteur et la constitution d’équipes dédiées, agiles, flexibles et réactives.

Promise, membre actif du réseau ICG

Promise, acteur de référence en étude et stratégie de marques, intègre la practice marketing de l’ICG. Philippe Jourdan, co-fondateur de l’entreprise, compte désormais parmi les experts d’ICG issus d’horizons divers, cabinets constitués ou consultants indépendants, partageant les mêmes valeurs d’ouverture, d’innovation, avec un fort esprit entrepreneurial.

A propos d'ICG - Internal Consulting Group

ICG a été créé en 2011 à Sydney par David Moloney, un consultant en stratégie spécialisé dans le secteur financier, associé à d’autres consultants. ICG fournit à ses clients, grands groupes ou PME, des prestations de conseil de très haut niveau. Les consultants en stratégie et management ainsi que les cabinets du réseau ICG peuvent y référencer leurs compétences, leurs capitaux intellectuels ainsi que leurs modules de formation. Les membres peuvent ensuite accréditer d’autres membres pour leur permettre de déployer leurs méthodes dans d’autres pays : pour intégrer le réseau ICG, chacun doit faire preuve d’une solide expérience de conseil, acquise dans de grands cabinets, et apporter de la valeur au réseau par son expertise ou son réseau professionnel. ICG compte actuellement plus de 300 membres, dont 40 en France. Le réseau est présent à ce jour dans 10 pays : Australie, Nouvelle Zélande, Singapour, Hong Kong, Etats-Unis (New York et San Francisco), Canada, France, Belgique, Royaume-Uni et Suède. L’objectif actuel est d’ouvrir des bureaux dans de nouveaux pays, notamment en Asie, Europe de l’Ouest ou Amérique du Sud.

Site : http://internalconsulting.fr

Twitter : @ICGrp

This article pinpoints two important facts : American want stronger regulation of cosmetics in the US in order to protect beauty customers in their personal care but this also highlights a willingness for more protectionism of american skincare business in the US.

WASHINGTON – A survey released today by the Mellman Group and American Viewpoint shows that voters overwhelmingly support stricter regulation of the chemical ingredients used in their personal care products.

More specifically:  

94 percent believe that companies should be required to notify the government when their products injure consumers.
87 percent believe federal officials should have the authority to recall personal care products found to contain toxic chemicals.
87 percent want stricter regulation of personal care products.
74 percent are less likely to purchase products from companies that fight regulation.
 
Almost two-thirds of likely voters want their cosmetics to be safe.
 
A third are under the mistaken impression that the government has cleared most of the chemicals used in personal care products. 
 
“These poll results show that Americans want to ensure that the personal care products they use each and every day are safe,” said Scott Faber, vice president of government affairs at EWG. “Few consumers have any idea how minimal the current regulation of chemicals is. No other class of products is so widely used, and in such large quantities, with so few safeguards.”

There is very little regulation of the $60 billion-a-year personal care products industry. The federal Food, Drug, and Cosmetics Act, which was supposed to guarantee the safety of cosmetics, is nearly 80 years old and falls far short of ensuring that cosmetics are safe.

Sens. Dianne Feinstein (D-Calif.) and Susan Collins (R-Maine) have introduced a bipartisan bill to close this regulatory gap. It would require companies to ensure that their products are safe before putting them on the market and give the Food and Drug Administration the tools it needs to protect the public. The legislation, titled the Personal Care Products Safety Act, would strengthen federal regulations that have remained largely unchanged since 1938, requiring the FDA to review five potentially risky cosmetics ingredients each year and giving it the agency authority to ban or restrict ingredients based on these assessments.

This is the first time that federal legislation on this issue has earned the support of both consumer and industry groups including the Personal Care Products Council, leading cosmetic companies and major public health organizations.

[READ THE FULL ARTICLE]

With Chinese consumers massively shopping for luxury abroad and online, traditional marketing formulas have limited impact. It is time for luxury brands to rethink their go-to-market approach, putting digital at the core.

Wei proudly shows her latest catch: a colorful textured leather mini handbag she bought during her last business trip to Paris. Wei epitomizes the shopper the whole luxury industry seems to be after at the moment: a start up entrepreneur from Hangzhou and representative of China’s ‘Cultured Youth’, she is both very success driven and hungry for culture.

In fact, she is part of the upcoming generation of Chinese shoppers who are redefining luxury marketing through a triple change: structural change in the market dynamic, change in consumers attitude towards luxury and change in how they navigate the world through digital.

[READ FULL ARTICLE]

Publié sur Linkedinfluence.com, 12/02/2016

1-TENCENT QQ

QQ has the largest user base, with almost 1 billion active monthly users. It holds the world record for simultaneous connection to its platform with 210 million users connected at the same time on 3rd of July 2014 at 12:52pm.

2- WECHAT

WeChat has surpassed the simple functions of an ordinary communication platform, with users booking taxis, tables and flights, transferring money, making investments, shopping and much more. It has an innovative goal to connect everything.

Over 8 billion “red envelopes” were sent over WeChat during Chinese New Year 2016. The app accommodated more online transactions over the Chinese New Year period than Paypal had throughout the entirety of 2015.

3- SINA WEIBO

Sina Weibo attracts the largest number of companies, organisations, public figures and celebrities, each desiring direct communication with consumers, it is often dubbed as “The Twitter of China”.

4- BAIDU TIEBA

Baidu Tieba plays host to online Chinese communities and is part of the Baidu group. Baidu is China’s most used and most influential search engine.

5- DOUBAN

Douban is the primary review based social network site in China. Chinese consumers are strongly influenced by personal recommendations and so content on this platform can largely impact brand/product credibility.

6- TENCENT RENREN

Renren is a classic platform, with almost 100 million active monthly users. It belongs to the first generation of Chinese social media, and was one of the first real-name registration social networking services in China. However due to the platform struggling to capitalise from this approach, it is steering towards becoming more of an online gaming portal.

7- PENGYOU

Pengyou (“friends” in English) is a Chinese social discovery website founded in 2010. It allows users to connect with other users and adopts a very Facebook-like approach to social networking.

8- KAIXIN

Kaixin is a Chinese social networking service with an audience demographic of white-collar city workers. Its integrated features include blogging, photo sharing, and gaming.

9- DIANDIAN

Diandian is a basic light blogging social community that enables users to post text, videos, images and other forms of content.

10- JIAYUAN

Jiayuan is a user-focused online dating platform in China.

[READ THE FULL ARTICLE]