DE DALIDA BOUAZIZ | RELATION CLIENT MAG.FR | http://bit.ly/2AZwn97

#Morgan propose une #nouvelle #expérience #shopping avec son #Appartement

Des conseils personnalisés avec des stylistes, des séances de shopping privatisées, la nouvelle boutique de l'enseigne Morgan du groupe Beaumanoir, l'Appartement, située dans le premier arrondissement parisien, propose une expérience shopping différente de ses autres points de vente.

"L'Appartement est le résultat d'une envie d'offrir plus que de la mode : c'est l'occasion unique de faire partager ce lifestyle de séduction si cher à la marque, d'accompagner chaque femme à chaque instant de vie , de continuer à la faire rêver et d'innover pour toujours la surprendre", explique l'enseigne Morgan.

Le nouveau concept de Morgan, l'Appartement situé 11 avenue de l'Opéra dans le 1er arrondissement parisien, met en lumière les pièces les plus tendances des collections et répond à la volonté d'une interaction plus intimiste avec la cliente. La démarche de communication suit cette ligne et joue du bouche-à-oreille et autres diffusions digitales: L'appartement se veut un "lieu précurseur pour initiées connectées".

Ce lieu de 87m2 est pensé comme un lieu de vie et de symbiose entre mode, féminité, décoration et découverte. La prise de rendez-vous avec la styliste se fait uniquement via le site lappartementmorgan.fr. La cliente doit remplir un mini-questionnaire rempli afin que l'experte puisse proposer une sélection sur-mesure, un service gratuit. L'Appartement est aussi un lieu de découvertes et de rencontres. Chaque semaine, des déjeuners gourmands et afterwork sont organisés avec la présence d'influenceuses mode et beauté, des artistes, etc. Pour des évènements particuliers, Morgan propose également de privatiser le lieu à partir de trois heures et aide dans l'organisation de meetings, enterrement de vie de jeune fille ou shopping privatif.

DE FRISTEL MILET | PREMIUM BEAUTY NEWS | http://bit.ly/2hLXpcr

#Guerlain, #luxury #cosmetics flag-bearer for #sustainable #development

Spurred on by CEO Laurent Boillot, Guerlain included sustainable development to the company’s strategy as soon as 2007. Although they had remained discreet about their approach since then, the brand has just published a third report celebrating “10 years of sustainable commitment, In the Name of Beauty”, highlighting both their achievements and ambitions for 2020. The decision to finally communicate on this resulted from a nurtured strategic commitment for the future, on all levels. Sandrine Sommer, Sustainable Development Director of the prestigious brand, detailed its content and scope for Premium Beauty News.

Premium Beauty News - In 2007, luxury and sustainable development hardly worked hand in hand. How was this initiative born? 

Sandrine Sommer - It was born from a strong-willed man, Laurent Boillot, who had just taken over Maison Guerlain. Sustainable commitment was mainly a personal belief. But beyond that, sustainable development definitely had to be an integral part of the company’s strategy to develop, pass on, and preserve Guerlain’s heritage.

Premium Beauty News - Protection of bees (they are the Maison’s emblem), biodiversity, climate, eco-design, social responsibility… your commitment is global and you have already made very concrete achievements, like the new Orchidée Impériale pack lightened by 60%. After 10 years, what are your greatest satisfactions?

Sandrine Sommer - Internal mobilization and involvement, first. From the very beginning, we implemented an efficient collaborative organization with a “sustainable development” steering committee composed of 18 people from every department in the company. For sustainable development to be a project on the level of the whole company, with a real will to change and the right structure to do it, and for our employees to be the best ambassadors, it was essential for me to have all trades involved and get one referent per department. In addition, I am very proud of having brought up to date the Abeille bottles, making them indefinitely refillable, thanks to our perfume fountains. To me, the perfumer Guerlain concept embodies sustainable luxury. And we have great ambitions to gradually deploy the concept.

Premium Beauty News - What are your objectives for 2020?

Sandrine Sommer - There are many of them, but they can be grouped into four main challenges: biodiversity preservation. We already work with sustainable sourcing players for Guerlain’s iconic raw materials. Also, we have made a lot of efforts for bee protection, in particular on Brittany’s Île d’Ouessant, and we are now developing our projects on the global level. The second challenge for us is ecodesign. It is probably one of the most complex. The idea is to make things as, or even more beautiful, while preserving the planet’s resources. We aim for 100% of our new products to be ecodesigned by 2020. Then, as far as climate is concerned, we have committed to reduce our CO2 emissions by half compared to 2007, for example by choosing maritime transport. Lastly, as regards social responsibility, definitely one of our own priorities, we support a global association dedicated to self-esteem: Look Good Feel Better. They offer women receiving cancer treatment free beauty workshops in hospitals. By 2020, we would like to be able to support them in all countries where Guerlain has settled.

Premium Beauty News - How did the transition go with your suppliers?

Sandrine Sommer - We worked together with the LVMH Perfume & Cosmetics branch to develop a responsible purchasing charter and define a number of guidelines that would help us make progress. The charter was co-set up with steering suppliers and is used as a working basis to go forward together, that was most important.

Premium Beauty News - How did you make the notions of environmental protection and luxury match?

Sandrine Sommer - They are not incompatible, there are actually matching elements between luxury and sustainable development that are almost natural, even consubstantial, in particular the notions of long periods of time, of the selection of rare and precious raw materials that require protection, or of know-how that needs to be passed on…

On the contrary, it can be difficult to communicate, because we are aware of the fact that we are not exemplary yet – no one is. It is an issue on which we have been innovating on a daily basis. Many luxury companies have been working for a long time on this, but they do not make it public that much. Guerlain has only just started, but we still want to keep humble and sincere in how we do it. It is a continuous improvement process, a long, step-by-step building process, without compromising on the quality and prestige perceived with luxury houses.

The “green” vision of sustainable development is behind us now. It is time to highlight beautiful, sustainable innovations to reconcile both. That is what the challenge involves.

Premium Beauty News - Is your public ready to hear these arguments?

Sandrine Sommer - The luxury public is getting increasingly sensitive to this. To our customers, it is just obvious, as long as you are a luxury brand, you should do things well. It is up to us to go farther and anticipate their questions and aspirations. For example, we have communicated on our rare, natural materials for long. Today, we are going further, by putting an emphasis on our commitment to protect biodiversity in light of these rare ecosystems.

We have a prescribing, training role: it is up to us to raise customer awareness.

Premium Beauty News - How are you going to communicate on this issue?

Sandrine Sommer - Every year, we organize two events at Guerlain Champs-Élysées to put forward committed men and women. These players work on Sustainable Development on a daily basis. They come to share their experiences with a concerned public, my counterparts from different companies and industries, associations, all our stakeholders… It is a different way to communicate, but we do believe in the pollination of ideas and the strength of committed networks.

DE BLOOMBERG | STYLE | http://bit.ly/2j3b5A6

#Dolce & #Gabbana are #now in the #pasta #business

In September, the iconoclastic Italian designer house Dolce & Gabbana sent a parade of food-oriented outfits down the runway at the Paris show for its Spring 2018 collection, including high-waisted, carrot-and-radish-printed pants, a ruffled dress emblazoned with cannoli, and a skirt printed with cans of tomatoes.

Turns out, Stefano Gabbana and Domenico Dolce have food on their minds these days. Specifically pasta. This fall, the duo partnered with the venerable Italian pasta maker Pastificio di Martino to produce an extremely limited edition tin of pastas along with a D&G-designed apron. Only 5,000 of the tins will be available worldwide; fewer than 1,000 of those will be available in the US

Di Martino has been in the pasta business since 1912; its product was the first pasta to cross the Panama Canal. It’s pastas are now available worldwide and account for annual revenue of more than US$163 million. In the US they’re available at Whole Foods.

The family-owned company is based in Gragnano, in Naples, a town known for the pedigree of its dried pasta. Di Martino produces more than 9,000 tons of pasta a day in 125 different shapes, made from 100 per cent Italian durum wheat (low-priced Canadian wheat has been flooding Italy’s market). Its great chewy, nonsticky texture has been lauded by such organisations as Slow Food.

Dolce & Gabbana isn’t messing around with di Martino’s pasta recipe. It has designed the packaging for a handful of pasta shapes, along with that custom-designed apron. The engaging, limited-edition pasta wrappings are made for three shapes (spaghetti, the tubular paccheri, and penne mezzani rigate). The design features old-school southern Italian figures, such as a Sophia Loren-esque brunette holding a plate of tomato-sauced pasta, interspersed with brightly coloured tiles, and the tagline, “La Famiglia, La Pasta, e L’Italia!” (Translation: “Family, Pasta and Italy!”) Although the packaging evokes southern Italy, there are illustrations of landmarks from all over the country – including the Duomo of Milan, a Venetian canal, the Colosseum, and the Leaning Tower of Pisa.

The tins will be available in Pasta Di Martino’s stores in Naples and Bologna and at Harrods in London. (Later in 2018, downtown New York will get its own di Martino store; the company is planning a major American expansion.) In the US, the tins will be sold online starting November 15 at dimartinodolcegabbana.com and available in select stores including Buonitalia in Chelsea Market in New York. The tins retail for about US$110. (For a preview of the apron, check out Stefano Gabbana’s Instagram feed.)

This is just the first collaboration between the two independent Italian companies, according to Guiseppe di Martino, chief executive officer of the Pastifico di Martino and a fourth-generation pasta maker. “We have a two-year contract with them, but we have talked about 25,000 things, so this is just the beginning,” he says. “This is the first time ever in history that food and fashion have come together like this.” According to di Martino, his pasta will play a big part in D&G’s holiday display at Harrods.

Meanwhile, pasta has announced itself in Dolce & Gabbana campaigns for straight fashion and beauty. In its recent ad for The One fragrance, Emilia Clarke dances around, then sits down to a bowl of spaghetti. You can’t see the package, but that’s di Martino pasta that the Game of Thrones star is eating. (The pasta figures even more prominently in a video taken immediately after D&G’s Spring 2018 Milan fashion show.)

DE JENNIFER HERMES | ENVIRONMENTAL LEADER | http://bit.ly/2zKQw5e

#Clarins, #L’Oreal & Others Launch #Initiative to Improve #Beauty #Supply #Chain

Clarins, Coty, L’Oreal and Groupe Rocher have joined with EcoVadis to launch the Responsible Beauty Initiative (RBI), a group that the companies say will accelerate social and environmental performance and progress throughout the beauty supply chain. EcoVadis, a provider of supplier sustainability ratings for supply chains, is working with the companies to ensure their suppliers have sound environmental business practices in place.

The announcement comes at a time when few companies (just 15%) say they have total visibility into the environmental actions of their tier one and tier two suppliers (per an EcoVadis report published earlier this year).

RBI is meant to help companies to boost environmental responsibility in their supply chains by:

• driving a common understanding of sustainability performance across the industry
• sharing best practices and processes
• leveraging common tools to create efficiencies and benefits for suppliers

The RBI is built on a Corporate Social Responsibility (CSR) rating platform, operated by EcoVadis, as a common foundation for supplier assessment and interaction. It will address the unique opportunities and challenges of the beauty industry global supply chains and will aim to drive the continuous improvement of sustainability practices, the companies say. The founding members will sign the charter to officially launch RBI and invite other companies and suppliers in the industry to join.

Nearly half (45%) of organizations say their sustainable procurement program covers most (75% or more) of their spend volume today, a significant jump from the 27% that reported the same in 2013, according to EcoVadis. Yet while supplier coverage has increased, depth of supply chain CSR visibility remains elusive: just 15% of organizations said they have complete supply chain visibility into the CSR and sustainability performance of both tier one and two suppliers, and only six% reported full visibility into tier three suppliers and beyond. This is the number one challenge today for sustainable procurement teams. “It is often further down in supply chains where the most significant risks lie, and the need to scale up programs to increase the depth of program visibility to the ‘long tail’ of global supply chains has never been more urgent,” the report stated.

But companies looking for sustainable sourcing nirvana are making progress: The EcoVadis/HEC study also found that organizations collecting sustainability data are actively using the intelligence to guide sourcing decisions. By making CSR data a key factor in the sourcing process, organizations are incentivizing suppliers to be more sustainable and act more responsibly across the board.

The report found that 97% of organizations place a high level of importance on sustainable procurement, continuing an upward trend seen in the last decade.

DE SARAH AHSSEN | FASHION NETWORK | http://bit.ly/2hxY2GR

#Acqua di Parma lance son #e-shop sur le #marché #français

Acqua di Parma a ouvert les portes de sa boutique en ligne sur le marché français. Présente dans l’Hexagone depuis une vingtaine d’années, la griffe de beauté fondée en Italie en 1916 y est aujourd’hui distribuée via 150 points de ventes, tels que le sélectif ou les grands-magasins, mais également sa boutique parisienne du Marais.

Outre une accélération des ventes, l’ambition de cette nouvelle plateforme, déclinée dans une vingtaine de pays européens, est de « faire partager un excellent service client en ligne », souligne Fabien Petitcolin le directeur général France d’Acqua di Parma.

Le site a été conçu pour une navigation multi-supports (ordinateur, tablette et portable) et propose toutes les collections Acqua di Parma : fragrances, eaux de Cologne, produits de beauté et de rasage, produits d’intérieur et même articles de maroquinerie.

Acqua di Parma, qui a ouvert sa première boutique à Milan en 1998, compte également des boutiques à Rome, Milan, Miami et donc Paris. La France représente d’ailleurs 10% des ventes de la griffe italienne entrée dans l’escarcelle du groupe LVMH en 2001.

En 2016, la division parfums et cosmétiques de LVMH, qui regroupe notamment Guerlain, Kenzo, Givenchy, Benefit ou Parfums Christian Dior a réalisé un chiffre d‘affaires de 4,95 milliards d‘euros, en croissance de 8%. Les parfums représentent 38% des ventes de la division.

DE KRISTEL MILET | PRENIUMBEAUTYNEWS.COM | http://bit.ly/2xQcXCr

#LVMH concilie #luxe et engagement #durable avec Cha Ling

Contribution à la préservation d’une forêt millénaire d’arbres à thé au Yunnan, traçabilité des ingrédients, certification bio de la matière première (le thé Pu’Er), engagement contractuel avec les populations locales pour leur garantir un revenu stable, écoconception des emballages … la jeune marque Cha-Ling Esprit du Thé, formulée par la Recherche LVMH et incubée par Guerlain est « née d’un rêve écologique » comme l’exprime Élodie Sebag, Directrice Générale.

L’idée est venue au cours d’un voyage il y a 5 ans de Laurent Boillot, président de Guerlain, dans le Yunnan en Chine, berceau originel du thé. Touché par la beauté et la richesse de la biodiversité de la forêt de Xishuangbanna, un écosystème menacé de déforestation, il souhaite alors s’engager aux côtés du biologiste Josef Margraf et de sa femme Minguo-Li pour la sauvegarde de ce patrimoine millénaire abritant le très vénéré thé Pu’Er. Il choisit de créer une marque à partir de cet ingrédient précieux au fort pouvoir antioxydant, dont une partie des revenus servirait à la reforestation de cet endroit tel qu’il était à l’origine, avec un écosystème diversifié. 

À l’instar du vin, le thé Pu’Er a la particularité de se bonifier avec le temps. Il se laisse vieillir en cave pendant plusieurs dizaines d’années, et change de profil phytochimique au cours de sa maturation. Au delà de son fort pouvoir antioxydant, il vient développer en vieillissant des molécules complémentaires à l’action anti-âge. À partir de ces éléments, il y eut 3 années de recherche avec les laboratoires LVMH pour sélectionner les arbres à récolter et développer des formules alliant deux types de thés, du thé frais récolté chaque année et du thé âgé minimum de 4 ans.

« Les produits ont été développés selon le fil rouge du développement durable avec une charte formulatoire stricte, pas de parabènes, ni sulfates, ni silicones bien qu’il y ait un fort niveau sensoriel  », assure Élodie Sebag. Les formules sont composées de 85 % à 99% d’ingrédients verts, les packs en verre sont allégés de 25% en poids et en volume, il n’y a pas d’emballage extérieur mais une solution inspirée du Furoshiki, une technique japonaise traditionnelle d’emballage en tissu. Les crèmes et bientôt les fluides sont également proposés en contenants céramiques réalisés à la main à Limoges pour une version rechargeable.

« Nous avons enfin sponsorisé le projet Tea Garden au Yunnan et déjà replanté plus de 100000 théiers à ce jour », ajoute Élodie Sebag.

Bien que la totalité des produits soient fabriqués dans l’usine Guerlain à St Jean de Braye, la volonté de Cha Ling était de se positionner comme une marque franco-chinoise dans sa globalité. « Très en amont nous avons souhaité et c’était important, intégrer dès le développement toute la culture chinoise et non pas seulement utiliser un ingrédient  », explique la directrice.

La gamme intègre à la fois les soins mais également des rituels issus de la médecine traditionnelle chinoise pour la gestuelle d’application, et bien sûr tout un environnement autour de la cérémonie du thé Puer, certifié bio (tasses, théières en céramique). Lancé simultanément en janvier 2016 en France, au Bon Marché, à Hong Kong avec un point de vente en propre et en e-commerce, Cha Ling est maintenant présent depuis juillet à Shanghai avec une nouvelle boutique.

La marque construit progressivement sa notoriété de manière ciblée par le biais du digital (Instagram, plateformes, Birchbox …) ainsi qu’un programme porté par des micro-influenceuses du secteur beauté ou lifestyle. « Nous sommes, après un an et demi d’existence, à plus de 20% de ré-achat sur les 3 pays », se réjouit Élodie Sebag.

« Cha Ling est à la croisée de différentes tendances, le bien être, le retour aux médecines traditionnelles, notamment chinoise, et bien sûr le green. Elle séduit différents publics avec des points d’attraction différents, l’esprit global de la tradition chinoise en France et le savoir faire made in France en Chine. Enfin, elle offre toute l’efficacité LVMH pour un achat qui fait sens », conclut-elle.