From WWD - Jennifer Weil, July 17, 2020

Actress Adria Arjona fronts the women’s scent developed with sustainability in mind.

PARIS — Seven years after launching its blockbuster women’s fragrance Sì, Giorgio Armani is poised to introduce a new perfume, called My Way, developed with sustainability in mind.

“I believe that enriching experiences, capable of creating real progress, come to be through exchanges between cultures,” Armani told Beauty Inc. “The aesthetics and atmospheres of distinct countries are part of my imagination: I have always felt great curiosity for other cultures, which I have tried to get to know through travel.

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