PARU DANS AIRPORT-BUSINESS.COM | DECEMBRE 2016

Rituals Cosmetics has opened a 44sqm landside store at Eindhoven Airport in partnership with Lagardère. The store is large enough to offer the full Rituals product range.

Rituals opened two new standalone stores on 23 November – a 23sqm store in Vienna Airport’s Plaza operated in partnership with Welcome Trading, and a 44sqm landside store at Eindhoven Airport in partnership with Lagardère. The Vienna store offers all the brand’s best-selling products, while the Eindhoven store is large enough to offer the full Rituals product range.

“These are both important new openings for us,” says Neil Ebbutt, Director Wholesale for Rituals. “It brings our portfolio of standalone airport stores to seven and reflects the commitment we have to investing in this channel with our own stores. Airports are without doubt one of the most important channels for us to showcase Rituals to an international audience. The fact that there are some great international retail operators to partner with also makes it that much easier to bring more Rituals standalone stores to airports. These stores also allow us to offer a much wider product range and we have over 400 in total, each one inspired by an ancient Eastern tradition to transform every day routines into more meaningful moments. They include body care, skin care, pure tea, scented candles and fragrance sticks.”

The stores offer a lifestyle shopping experience, with passengers at Vienna and Eindhoven able to immerse themselves in the brand’s mantra – transform daily routines into meaningful rituals. On entering the store, travellers are offered herbal teas and the opportunity to experience the products through complimentary hand massages. Of course, the stores are currently stocked with a range of gift sets for Christmas.