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  • 'Expensive' and 'exclusive' go hand in hand in consumer perception...via @lucasolca #ExaneBnp [#promiseconsulting-blog.com]


    Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that consumers perceive as 'expensive' and brands seen as 'exclusive'. No other identity trait we have explored correlates so well.


    En savoir plus sur l'étude : mailto to valerie.jourdan@promiseconsultinginc.com

    This joint study with Exane BNP can be presented to you during a meeting to be agreed with your teams. The full document is the subject of a subscription. You can also request the dates of the next cycle of conferences dedicated to presenting the results of this study. Three countries in the luxury fashion world were studied: France, China and the US.

    Cette étude menée conjointement avec Exane BNP peut vous être présentée en synthèse lors d'un rendez-vous à convenir avec vos équipes. Le document complet fait l'objet d'une commercialisation en souscription. Vous pouvez également demander les dates du prochain cycle de conférences consacrées à la présentation des résultats de cette étude. Trois pays dans l'univers de la Mode de luxe ont été étudiés : la France, la Chine et les US.

  • #Mode de #luxe : le match entre les #marques françaises et italiennes aux #USA


    Après la France et la Chine, la baromètre luxe d’Exane BNP Paribas, réalisé par Promise Consulting étudie la perception des marques de luxe auprès des Américaines les plus riches

    Contenu accessible aux abonnés CB Expert uniquement : [Cliquer ici]

    En savoir plus sur le baromètre Luxe #Exclusivité & #Désirabilité : mailto: valerie.jourdan@promiseconsultinginc.com

  • Chanel Chief Executive Maureen Chiquet will leave the company by the end of January [#Chanel #US]

    French luxury goods maker Chanel said on Wednesday that Chief Executive Maureen Chiquet will leave the company by the end of January, the New York Times reported.

    Chiquet, who has been CEO since 2007, is leaving "due to differences of opinion about the strategic direction of the company," the NYT quoted Chanel as saying.

    Chairman Alain Wertheimer will take over operational responsibilities as the company seeks a new leader, the Times reported.

    The news of Chiquet's departure came just a day after Chanel exhibited its latest haute couture collection in Paris.

    Chanel could not immediately be reached for comment outside regular business hours.


    A Francophile since childhood, Maureen Chiquet has climbed the ladder of the fashion industry to lead the world’s most glamorous brand

    Ever since she was a child, Maureen Chiquet has had a love affair with all things French. As a young girl, she dreamt of “living in Paris and being French”, she told Time in 2010.

    Her other passion was the visual arts, and she hoped she would one day have a career in “creating beautiful products and images”. Now, as the CEO of France’s most famous fashion house, the 50-year-old American businesswomen might feel that she has fulfilled the ambitions of her childhood self.

    Passport to Paris
    Born Kathryn Daughtery Maureen Chiquet in St Louis, Missouri, in 1963, she went on to be educated at the prestigious Yale University in Connecticut. Shortly after being named CEO of Chanel in 2007, she spoke to the alumni magazine about her career. She said her time at the university had been particularly fruitful: “One thing that’s unique about Yale in my memory was the access you get to great minds. There was never a hurdle. Maybe that environment creates that feeling of power to do things that are extraordinary.”

    Graduating with a degree in film and literature, she was unsure of what to do next in her career: she walked out of one of her LSAT law exams. Instead, she found an internship in the city she had dreamt of living in since a child, as marketing intern at L’Oreal Paris. Speaking to Time, she described that moment as “the beginning of my career and love affair with the world of beauty and fashion”.


  • Experiential Retail: How industry leading cosmetics brands are moving ahead. [#loreal #retail #us]

    By Deanna Utroske, 27-Jan-2016

    L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.

  • Heavier #Regulations Being Considered by the US Congress. [#Cosmetics #US]

    By Kenneth Artz (KArtz@heartland.org) research fellow for health policy at The Heartland

    Rep. Pete Sessions (R-TX) introduced the Safe Cosmetics Modernization Act (SCMA) in the U.S. House of Representatives in November 2015.

    Sessions said in a statement given while introducing the bill that it would streamline and strengthen consumer safety requirements without “strangling small businesses in the cosmetic industry with onerous regulations.”

    “[SCMA] creates uniform standards and provides entrepreneurs and innovators in the cosmetic industry with the opportunities they need to compete in both national and international marketplaces by modernizing outdated regulations,” said Sessions in his statement.