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makeup

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    @EsteeLauder finalise l'acquisition de Too Faced | via @boursorama | @TooFaced #promiseconsulting-blog

    [LIRE ARTICLE EN ENTIER]

    (AOF) - The Estée Lauder Companies a finalisé l'acquisition de Too Faced pour 1,45 milliard de dollars. Le groupe de cosmétique souhaite, avec ce rachat, conquérir la génération des 20-35 ans et renforcer sa stratégie multi-canal et son leadership sur le segment en forte croissance du maquillage dit de prestige.

    John Demsey, Executive Group President chez The Estée Lauder Companies, ajoutera Too Faced au portefeuille des marques qu'il supervise. Ciblant la génération Y, Too Faced propose une gamme de produits cosmétiques pour les yeux, le visage et les lèvres. La société a plus de 7,3 millions d'adeptes Instagram et fait partie des huit premières marques de maquillage dans le canal multi-chaîne aux États-Unis.

    Ces dernières années, Too Faced connaît une croissance impressionnante et devrait réaliser un chiffre d'affaires net de plus de 270 millions de dollars en 2016. Cela représente une croissance de plus de 70 % sur l'année et de 60 % en composé annuel sur les trois dernières années.

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    Bobbi Brown Is Leaving Her Namesake Cosmetics Line | @justbobbibrown @BobbiBrown #cosmetics #beauty #makeup

    BY RACHEL JACOBY ZOLDANRJACOBY13 | allure.com
    DECEMBER 19, 2016

    [LIRE L'ARTICLE EN ENTIER]

    In a move I didn't see coming, Bobbi Brown is leaving her namesake cosmetics line after 25 years, WWD reports. (I know, right?!) Bobbi Brown Cosmetics, owned by beauty giant Estée Lauder Companies (which recently acquired Too Faced Cosmetics as a part of a burgeoning brand portfolio that also includes Origins, M.A.C., and Clinique), will continue to exist, but Brown is expected to leave the company by the end of the year. (Read: like ten days from now.).

    And while we're sad that the creative genius behind Bobbi Brown Cosmetics (the Bobbi Brown—the one who sat in the backseat of an Uber with our beauty editor recently—more on that later) is leaving her brand, we know it's still in good hands as Peter Lichtenthal, global brand president, will continue to oversee the business in her absence. While Brown has yet to reveal her next move, sources speculated to WWD that she'll have a new business endeavor to focus on in 2017.

    But hang on. Let's pour one out for Bobbi Brown and her line for a second. I'd argue that she was not only one of the original pioneers of the natural beauty look, but rather the official inspiration for the no-makeup makeup movement that I actually live by. It's soft, pretty, and frankly unfiltered in a world where seemingly everything is Facetuned, Photoshopped, or "tweaked just a tiny bit." Fabrizio Freda, the CEO and president of the Estée Lauder Companies, told WWD that Bobbi Brown Cosmetics is a "global prestige cosmetics powerhouse, with a highly promising future, poised for its next chapter of growth."

    Exactly what that chapter will entail, of course, remains to be seen. And I'm still really jealous of Lexi, our beauty editor, who, yes, got to ride in an Uber with Bobbi and get her makeup done and of course emerged with that ethereal, lit-from-within, only-Bobbi-Brown-could-produce glow.

    Thank you, Bobbi Brown, for your 25 years of flawless skin and barely there makeup. Our faces salute you. Mine does, at least.

     

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    What is halal skin care and makeup, and what are the trends? [#skincare #makeup #beauty #cosmetics #halal #asia #middle east]

    What is halal skin care and makeup, and what are the trends?

    By Lucy Whitehouse +, cosmeticsdesign-europe, 06-Jul-2016

    Halal is becoming big business for the beauty industry globally, and particularly in Asia: a central focus for this week’s in-cosmetics Korea event, we take a closer look at the trend.

    Kunal Mahajan, project manager of Chemicals & Energy at Kline - top management consulting firm serving the Chemicals industry globally – explains in the article that “halal” can not only be associated with food and beverages, but that its denomination is equally appropriate for pharmaceuticals, personal care, skincare and hair care products.

    But what makes a product halal and why does “halal” become a trend in cosmetics?
    Mahajan outlines the answers in detail in his article: The key contributors to this trend is economics and the changing consumer lifestyle.

    According to Mahajan, top growth regions for halal products will be the Middle East and Asia, particularly South Asia and Southeast Asia.

    [READ THE ENTIRE ARTICLE]

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    #Cosmetic counters go #digital with new beauty #apps [via #NBC12]

    (NPN) - For most women it’s nearly impossible to pick out the perfect lip color or foundation just by looking at the box. But it’s also hard to find the time to sit down at a makeup counter and try it all out.

    Now there’s a solution for busy women who still want to look their best. A new array of beauty apps are being introduced that will allow you to virtually test out all sorts of cosmetics and even hair colors without ever leaving your house.

    RamshackleGlam.com blogger, author, and mother of two Jordan Reid loves her busy lifestyle. But sometimes it’s hard to find time for herself, especially when it comes to shopping for beauty products.

    [CLICK TO WATCH THE VIDEO FROM NBC12]

    [READ THE FULL ARTICLE]

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    Iran: beauty, cosmetics, perfumes, and paradoxes [#Iran #cosmetics #makeup]

    From Premium beauty news,  extract of the Research on Trends lead by Les Persiennes Consulting, by Nilufar Khalessi

    After 35 years of isolation, Iran is making a comeback on the international stage. This little-known country, which already represents 29% of the beauty market in the Middle East, is often described as the ‘new eldorado’ for cosmetics brands. Nilufar Khalessi, the French-Persian Founder of trends and consulting agency Les Persiennes Consulting, has taken a look at this country for a first qualitative, forward-looking deciphering. She gave Premium Beauty News an overview of the study The New Faces Of Iran - Fashion, Beauty & Paradoxes, to be presented next May.

    With a population of 80 million inhabitants, including 55% under 30, Iran is a growth-driving, dynamic market. The fact that international sanctions have been lifted and that the economic situation should therefore improve have made it even more attractive. But this country is not without its own paradoxes.

    For a thorough understanding of unknown Persia’s trends and lifestyles, the study The New Faces Of Iran - Fashion, Beauty & Paradoxes first describes the historical, geographical, cultural, and social pillars that define the Persian civilization. As a tremendous cultural and historical cradle, the country that became an Islamic Republic after the 1979 Revolution, mainly defines itself according to its ancient origins. “It is a Muslim country, but people consider themselves Persians and Iranians above all. It is essential to understand this subtlety,” Nilufar Khalessi explains.

    Despite an embargo that lasted for decades, the major cities of Iran have been experiencing much progress, driven by the dynamics of a 2.0, highly-connected, Western-oriented young generation. However, the choices made by these young people show they will not let foreign countries dictate their consumption habits, as they actually prefer national goods. “Young Iranians deliberately have not completely assimilated the Western culture, although they do know and master its codes, since they have integrated them. And we would make a mistake if we tried to force them into a mould,” Nilufar Khalessi adds.

    Iranian women, a status apart
    As they are extremely educated – so is most of the population in large cities - Iranian women enjoy an important part in society. They are very present in institutions and play a crucial role, whether in the family or society. “The status of women is different from what can be observed in many Arab countries. Even the way they wear their veils is more lax, as it does not completely frame their faces and allows for much femininity to be seen,” Nilufar Khalessi explains.

    The study used portraits of women from Isfahan, Tehran, and Shiraz to shape the contours of a generation that has been playing with the paradox between their public lives, as they comply with the established Islamic laws, and their private lives, subverting these laws for more freedom, whether in terms of beauty or fashion. Women are deeply committed to this young generation’s active and creative development, in all artistic fields.

    The face at the core of femininity
    “Iranian women hardly go out without makeup on, because the relationship with aesthetics is strongly developed,” Nilufar Khalessi affirms. Therefore, it is essential for them to beautify their eyes, eyebrows, lips, and hair. “In the city, the veil does not completely frame women’s faces. It is a real distinguishing feature: half the hair is uncovered, so women work a lot on it, often dying it blonde, and they are not keen on naturalness”. Facial care focuses on “zero defect” choices to fight against pollution-related problems, acne, or oily skins. In addition, the study highlights the very strong relationship with plastic surgery, in particular rhinoplasty.

    “They choose L’Oréal, Dior, Lancôme, and many other well-established brands for their daily consumption, although they also buy other products by interesting local brands to be studied,” Nilufar Khalessi concludes.

    [READ THE FULL ARTICLE]

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    MAKEUP IN SEOUL : CONFERENCE "GREAT LESSONS TO MEET WORLDWIDE SUCESS IN MAKEUP"

    ACTUALITES - INTERVENTION DANS LE CADRE DU SALON INTERNATIONAL DU MAQUILLAGE MAKEUP IN SEOUL - 13 ET 14 MARS 2014

    makeup, seoul, conference, marketing

    Pr Philippe JOURDAN, professeur des universités et CEO de Promise Consulting / Panel On The Web, a été l'invité du Salon Makeup in Séoul, premier salon international du maquillage qui se tient à Séoul (Corée) le 13 et 14 mars 2014.

    A cette occasion, il a pris la parole en tant que Keynote Speaker en assemblée sur le thème : "10 ans d'études internationales dans l'univers des cosmétiques ; quels grands enseignements pour les marques sélectives de maquillage ? ". Plus de 1.000 personnes ont été présentes lors des deux jours du salon qui s'est tenu à l'hôtel Conrad (http://make-up-in-seoul.com) le 13 et le 14 Mars 2014.

    QUI SOMMES-NOUS ?

    promise, marque, brand, marketing, etudePromise Consulting est un groupe de conseil et d'études marketing qui réunit les compétences de Promise (conseil) et de Panel On The Web (études) au service de prestations marketing dans le domaine de l'évaluation et de l'optimisation de la valeur de marque. Via une approche particulièrement innovante et primée à de nombreuses reprises, la société propose une alternative séduisante aux études barométriques ou de tracking : son outil Monitoring Brand Assets® repose sur une évaluation du point de vue du client de l'ensemble des marques concurrentes dans un même univers sur 18 indicateurs clés de performance des marques. Grâce aux données ainsi collectées, les marques de fabricants et d'enseignes disposent d'une lecture immédiatement opérationnelle des leviers de croissance. A cela s'ajoutent les apports d'une modélisation et d'un logiciel marketing permettant une exploitation fine des données ainsi collectées par les équipes marketing : les plans d'action marketing peuvent être établis, comparés entre eux et suivis dans le temps. S'y ajoutent une anticipation des actions de la concurrence, dans une logique de type "wargames" jusqu'ici réservée à la stratégie et désormais étendue au marketing stratégique et opérationnel.

    LA COREE, UN ELDORADO POUR LES MARQUES DE MAQUILLAGE ?

    makeup, seoul, marketing, marquesLa Corée, et plus encore sa capitale Séoul, dispose d'atouts considérables pour le développement de l'industrie du maquillage tant d'un point de vue national que régional. En premier lieu, ce pays de 50 millions d'habitants est réputé pour l'attention et le soin portés tant par les femmes que par les hommes à leur apparence physique. Les routines de maquillage et de soin y sont particulièrement développées. S'y ajoute un talent industriel sans égal dont les atouts profitent également aux marques nationales de maquillage : créativité, innovation, précision, sens esthétique, qualité tant dans la formulation que le packaging et un engouement pour le style, la mode et la tendance permettent à un large spectre de marques locales de s'exprimer sur un marché en pleine croissance. Les marques internationales ne sont pas absentes, loin s'en faut, tant l'appétence est forte pour les marques de haute couture (Chanel, Dior) et de makeup artists (Mac). Les seules acheteuses de marques sélectives de maquillage en Corée représentent un potentiel de 8 millions de femmes environ achetant en moyenne 13 produits par an, soit un volume annuel de 104 millions de produits. Caractéristique commune aux produits asiatiques, les produits pour le teint y sont particulièrement bien représentés (35%), suivis des produits pour les lèvres (27%), pour les yeux (24%) et enfin pour les ongles (14%).

     QUELS ENSEIGNEMENTS RETIRER POUR LES MARQUES DE MAQUILLAGE ?

    Makeup, marketing, seoul, marque, brandPromise Consulting, grâce à la variété des études menées pour le compte des plus grandes marques internationales, dispose de la première base normative de données en matière de cosmétiques. Plus de 250 marques étudiées dans 30 pays dans le monde, soit un total de 400.000 interviews d'acheteuses de parfum, de soin ou de maquillage sélectif. La conférence met l'accent sur des leviers insoupçonnés de la croissance des marques de maquillage, en apportant une réponse appuyée sur une démarche statistique sans appel : la nationalité (américaine, européenne, asiatique), la spécialisation (marque généraliste ou pure player), le coeur de métier (beauté versus mode), le label 'haute couture" propre aux grandes maisons de mode sont-ils des leviers de croissance en termes de notoriété, d'image et au final de ventes ?

     POUR NOUS CONTACTER

    Un cycle de conférences sur le même thème sera prochainement organisé en France, en Europe et aux USA. Pour en savoir plus, vous pouvez contacter : valerie.jourdan@promiseconsultinginc.com ou bien encore suivre notre actualité sur le blog : http://whatsnewinmarketing.blogspirit.fr ou vous inscrire à notre fil Twitter : @pjourdan1967.