This content originally appeared on Internet Retailer. By Simona Marmina, Fashion and Luxury Strategist

In the past, fashion shows were private and highly exclusive events. Labels relied upon elite influencers to disseminate new styles through a sort of chain reaction. In recent years, the process of revealing a new line has changed dramatically. Thanks to a rise in fashion blogging and social sharing, luxury brands now have a direct line to the whole audience they care about reaching on the same day new styles are revealed.

Today, high fashion styles spread at high speed. Of course, social media plays a primary role in that spread. 

In the next few weeks, Fashion Week events will dot the globe. These shows are highly anticipated and will be followed by fashion enthusiasts around the world. So, how should luxury fashion brands go above and beyond traditional social media efforts to capitalize on the Fashion Week momentum?

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