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experiential retail

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    Experiential Retail: How industry leading cosmetics brands are moving ahead. [#loreal #retail #us]

    By Deanna Utroske, 27-Jan-2016

    L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.