Ok

En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies. Ces derniers assurent le bon fonctionnement de nos services. En savoir plus.

beauty

  • Imprimer

    Are cosmetics ads subtly telling women they are flawed and require fixing? | by @HelenRingrow @Palgrave_

    A lot has been made of how airbrushed images in cosmetics advertising campaigns are setting beauty standards that are biologically impossible. But does that apply to the language used in the ads as well?

    A lot has been made of how airbrushed images in cosmetics advertising campaigns are setting beauty standards that are biologically impossible. But does that apply to the language used in the ads as well?

    A linguist from the University of Portsmouth believes the choice of words might also play a subliminal role in encouraging women to see themselves as “flawed and needing to be fixed”.

    Helen Ringrow, a lecturer in Communication Studies and Applied Linguistics, says the underlying theme in advertisements for women’s cosmetics was the constant need to fix problems including dry hair, lack of glow and poor skin. She said: “The language used tells women their faces, hair and bodies are always falling below some imaginary standard. It makes women feel they’re never quite measuring up, never quite right. “It also creates problems we never knew we had, such as selling us deodorant which makes our underarm skin tone appear more even.”

    She says the multi-billion pound beauty industry “thrives on making women’s bodies appear to be a flawed commodity which cosmetics can fix”. As part of her research, Ringrow studied more than 400 beauty ads in Cosmopolitan and Elle magazines over a six-month period in 2011. She noted subtle linguistic differences in tone and language in French and English advertisements but the underlying messages were similar.

    Ringrow said: “The advertisements tell women that their bodies need endless work and that they are not quite good enough without the use of cosmetics.” She also added the advertising also relied heavily on scientific language, saying: “Women are bombarded by a cocktail of scientific words, sex and youthfulness in cosmetics advertising.

    “You’ll find bold claims for the power of something scientific-sounding, like peptides or bio-proteins, which are not always proven, especially not in the small quantities in which they are found in many cosmetics products.”

    Ringrow has revealed the results of her research in a book titled The Language of Cosmetics Advertising, published by Palgrave.

     

     

  • Imprimer

    Bobbi Brown Is Leaving Her Namesake Cosmetics Line | @justbobbibrown @BobbiBrown #cosmetics #beauty #makeup

    BY RACHEL JACOBY ZOLDANRJACOBY13 | allure.com
    DECEMBER 19, 2016

    [LIRE L'ARTICLE EN ENTIER]

    In a move I didn't see coming, Bobbi Brown is leaving her namesake cosmetics line after 25 years, WWD reports. (I know, right?!) Bobbi Brown Cosmetics, owned by beauty giant Estée Lauder Companies (which recently acquired Too Faced Cosmetics as a part of a burgeoning brand portfolio that also includes Origins, M.A.C., and Clinique), will continue to exist, but Brown is expected to leave the company by the end of the year. (Read: like ten days from now.).

    And while we're sad that the creative genius behind Bobbi Brown Cosmetics (the Bobbi Brown—the one who sat in the backseat of an Uber with our beauty editor recently—more on that later) is leaving her brand, we know it's still in good hands as Peter Lichtenthal, global brand president, will continue to oversee the business in her absence. While Brown has yet to reveal her next move, sources speculated to WWD that she'll have a new business endeavor to focus on in 2017.

    But hang on. Let's pour one out for Bobbi Brown and her line for a second. I'd argue that she was not only one of the original pioneers of the natural beauty look, but rather the official inspiration for the no-makeup makeup movement that I actually live by. It's soft, pretty, and frankly unfiltered in a world where seemingly everything is Facetuned, Photoshopped, or "tweaked just a tiny bit." Fabrizio Freda, the CEO and president of the Estée Lauder Companies, told WWD that Bobbi Brown Cosmetics is a "global prestige cosmetics powerhouse, with a highly promising future, poised for its next chapter of growth."

    Exactly what that chapter will entail, of course, remains to be seen. And I'm still really jealous of Lexi, our beauty editor, who, yes, got to ride in an Uber with Bobbi and get her makeup done and of course emerged with that ethereal, lit-from-within, only-Bobbi-Brown-could-produce glow.

    Thank you, Bobbi Brown, for your 25 years of flawless skin and barely there makeup. Our faces salute you. Mine does, at least.

     

  • Imprimer

    LF #Beauty: meeting Asian consumers' needs has 'never been more challenging' [#skincare #China #beauty #import #cosmetics]

    LF Beauty: meeting Asian consumers' needs has 'never been more challenging'

    By Lucy Whitehouse +, 13-Jul-2016, cosmeticsdesign-asia

    The president of LF Beauty, a third party manufacturer and supplier, has spoken of the challenges and opportunities being posed for beauty by the Asia market.

    The article outlines that it has never been more challenging, while there have never been more opportunities for brands to satisfy the customers’ needs. According to Raymond “Asian beauty is now setting the pace for the world”. China’s customers have a rising demand for K-beauty products, whereby Korean brands face the challenge of acting with insider knowledge of the Chinese market.

    Indeed, the Korean International Trade Association found out that Korean companies accounted for 22.1% of China’s imported cosmetics in 2015, closing the gap with the French who have a market share of 30.6%. During the first seven months of the year, China’s imports of cosmetics products rose 36.1% to $1.67 billion.

    [READ THE ENTIRE ARTICLE]

  • Imprimer

    What is halal skin care and makeup, and what are the trends? [#skincare #makeup #beauty #cosmetics #halal #asia #middle east]

    What is halal skin care and makeup, and what are the trends?

    By Lucy Whitehouse +, cosmeticsdesign-europe, 06-Jul-2016

    Halal is becoming big business for the beauty industry globally, and particularly in Asia: a central focus for this week’s in-cosmetics Korea event, we take a closer look at the trend.

    Kunal Mahajan, project manager of Chemicals & Energy at Kline - top management consulting firm serving the Chemicals industry globally – explains in the article that “halal” can not only be associated with food and beverages, but that its denomination is equally appropriate for pharmaceuticals, personal care, skincare and hair care products.

    But what makes a product halal and why does “halal” become a trend in cosmetics?
    Mahajan outlines the answers in detail in his article: The key contributors to this trend is economics and the changing consumer lifestyle.

    According to Mahajan, top growth regions for halal products will be the Middle East and Asia, particularly South Asia and Southeast Asia.

    [READ THE ENTIRE ARTICLE]

  • Imprimer

    Ethnic #skin care: the way forward or outmoded concept? [#skincare #beauty #anti-aging #ethnicity #China]

    Ethnic skin care: the way forward or outmoded concept?
    By DSM Nutritional Products, Ltd 16-Jun-2016, CosmeticsDesign-Europe.com

    Whilst the power of beautiful skin is undeniably universal, skin care needs vary widely from person to person. Men’s skin is not the same as women’s; younger skin has different needs than older skin. Skin may be dry or oily. And skin – the largest organ in the body – differs in another way: it comes in a beautiful range of tones which are visible links to our genetic and ethnic heritage.

    So what are the broader influences behind consumer choices when it comes to skin care products?

    Skin: an evolving story
    In many regions of the world – China being a case in point – the population is still fairly homogeneous and people may have quite specific skin care needs based on cultural as well as biological factors. DSM Consumer Insight researchers who went to that country found that definitions of beauty in China often differ widely from those cited in many Western countries. They also found that Chinese women had different anti-aging skin care priorities, tending to be less worried about wrinkles than about loss of skin elasticity, enlarged pores and uneven tone.

    For manufacturers of skin care products this presents both challenges and opportunities.
    A DSM Insights team that conducted a field study in Los Angeles and New York among mothers, daughters, aunts and friends obtained a myriad of rich insights into their notions regarding ethnicity and skin care. Many interviewees declared their opposition to the idea of categorizing people by ethnic group, believing that this simply isn't consistent with people's views of the world today, or their view of themselves.

    The take-away message from consumer insights is therefore that the need for multifunctional skin actives which work equally well for all skin tones and types is set to grow.
    In their study DSM investigated the global applicability of a peptide ingredient amongst three different ethnicities (Caucasian, Asian and African), whereby they discovered new cosmetic properties.

    • Multifunctional anti-ager for all skin tones
    • Visible reduction of the signs of aging and shiny skin
    • Improved skin smoothness and appearance resulting in younger-looking skin

    The peptide therefore has applications as a global anti-aging cream and serum, and as a skin beauty maximizer mask. It is China-listed.


    [READ THE ENTIRE ARTICLE]

  • Imprimer

    The Body Shop is turning to new product launches in the #MiddleEast [@TheBodyShopUK #beauty]

    The Body Shop looks to gain momentum in the Middle East with new launches

    By Andrew McDougall+, 25-Mar-2016

    The Body Shop is turning to new product launches in the Middle East as it looks drive sales in the region off the back of a good year in 2015.

    According to parent company L’Oréal’s annual results, the UK-based brand recorded 10.7% growth based on reported figures for the year, and this was thanks to good momentum in the Middle East, as well as in Africa and Europe, only offset by challenges in Asia and North America.

    [READ THE FULL ARTICLE]

  • Imprimer

    #SKII: A Sucess Key (SK) issued from a traditional drink in Japan, #Saké and its craftman's fabrication [#storytelling @SKII @ProcterGamble]

    A NICE AND UNBELIEVABLE STORY

    During a visit of a factory Saké in Kobe (Japan), Japanese scientists find that the hands of sake brewers, constantly immersed in sake yeast ferments during the manufacturing process, are incredibly soft and young, and contrast with their faces marked by old age.

    Discover in this eye-catching movie the story of Sucess Key of SKII, a Japanese skincare brand born in 1970.

    Click to watch the short video about the Saké brewers


    1970- Discover of the Pitera, the ingredient component of th SKII anti-ageing cream

    1990- SKII is bought by Procter & Gamble. This is the beginning of an incredible story with a sales development all over the World: Asia, Australia, Spain, UK, USA and South America. 

     

  • Imprimer

    [Figure You Should Know] –18,3 billion $ is the estimated Indian Luxury Market in 2016 [#economy #luxury #promiseconsulting @LuxurySociety]

    The Indian luxury market is expected to cross that amount during this year.

    According to a research report by Euromonitor, India merely contributes 1-2% to the global luxury trade. However, despite this insignificant percentage, the market is growing at a compounded annual growth rate (CAGR) of about 25%. Indian luxury market is expected to cross $18.3 billion by 2016 from the current $14.7 billion.

    As per a study by Assocham , in 2015, luxury jewellery, electronics, SUV cars and fine dining have grown immensely. Apparel, accessories, wines and spirits are growing as strongly as in the past. Consumption of branded wine is also likely to register a over 30% increase in the metro cities.

    Indian brands are starting to be well-known, with Gitanjali Group (jewellery retailers), Titan Company (5th largest manufacturer of wrist watch in the world) and PC Jeweller Limited (jewellery retailers) now accessing the top 50 luxury brands worldwide.

    Finally, it is to be noted that cosmetics and beauty products markets are highly lucrative in India, since women’s purchasing power is greater.

    READ THE FULL ARTICLE : [Luxury Society]

    You would like to know more about Promise Consulting? Blog Promise Consulting

  • Imprimer

    [Figure You Should Know] – 126% [#cosmetics #beauty #promiseconsulting]

    promiseconsulting,beauty,cosmetics,korea

    K-pop idols (Korean celebrities) appear to have an effect on the Chinese cosmetics market. As a matter of fact, a research from L2 entitled “The Beauty China: The Rise of Korean Brands” highlights the huge impact that South Korean beauty products have on this market in China – which is 126% higher than last year – and the fact that these products are now ¼ of those imported to China, mostly online.

    This skyrocketing trend can be explained by the significant impact of Korean celebrities and K-pop culture on China’s TV. This is illustrated on Kering as being a “bridge between the Chinese and western cultures” and especially on western hobbies, promoted through Korean series.

    Source : Luxury Daily - China Daily - Kering

    You would like to know more about Promise Consulting? Blog Promise Consulting

  • Imprimer

    How the Korean Innisfree Became the Most Popular #Beauty #Brand on #Baidu in China [#cosmetics #Korea #China]

    FROM L2 / THE DAILY THURSDAY / MARCH,31, 2016

    beauty, brand, cosmetics, korea, china, baidu, digital

    Innisfree is one of the most popular Korean beauty brands in China, as evidenced by its high search volume on Baidu, Taobao, and Youku. (Innisfree was the top Beauty brand according to both the Taobao and Baidu Indexes.) L2 research finds the success of Innisfree to be a result of robust digital properties on the brand site, mobile, in-store and on social media.

    Innisfree maintains a sophisticated brand site designed for consumers to spend time on; a gamified cross-channel loyalty program, user-generated content syndicated from multiple social platforms, and video libraries are among the features offered. Furthermore, the brand site ensures product research and purchases are seamless with grid pages that include quick-view and product pages featuring reviews and recently-viewed products. The brand’s site is also mobile optimized with swipeable carousels and mobile-specific offers.

    Social media also plays an important role in Innisfree’s success. Consumers can create a customer profile by logging in with their Weibo, QQ, or Alipay accounts. These accounts allow Innisfree to create an omnichannel loyalty program that tracks online and offline purchases. Users can also gain points by engaging on social media or checking into a brand site.

    Innisfree’s Spring 2015 social campaign “Summer Love”, featuring Korean influencers Lee Minho and Yoona, became one of the most successful campaigns among Korea Beauty peers. The campaign promoted the Innisfree Summer Foundation Cushion with five videos on Youku with the storyline of a young couple. The two most viewed videos from the campaigned averaged 181,000 views, more than four times the brand’s average video view count. The Youku campaign was supported by desktop and mobile advertising, as well as WeChat and Sina Weibo promotions. The most successful WeChat post was viewed 10,600 times while the campaign’s Sina Weibo post remains the brand’s most engaging post with 2,000 interactions. But much of the success is evident in the sheer number of users who spread the word; the campaign hashtag #innisfree received 17.7 million impressions and 36,000 mentions on Weibo. Yet, Innisfree expanded the campaign beyond just promotions, and connected the buzz to shopping. The popular couple remains featured on the Innisfree Tmall site to promote products and maintain brand buzz.

    [READ THE ARTICLE ONLINE]