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  • #Promiseconsulting #Luxurylab : From Sketch to Screen: Paris Couture Week Goes Digital

    From Joelle Diderich - WWD, July 6,2020

    Still dealing with the fallout from COVID-19, French fashion houses are taking their haute couture shows online.

    Paris Couture Week kicks off today with an online showcase instead of the usual lavish shows held across the French capital, as the fashion industry gradually recovers from the coronavirus pandemic, which kept many of the city’s seamstresses and skilled artisans locked out of their workshops for several months.

    As a result, designers will be showing smaller collections digitally or, in some cases, no new creations at all, focusing instead on films, photos and collaborations in the hope of keeping audiences engaged. It’s fair to say there are mixed feelings about the digital format.


    #Promiseconsulting #Luxurylab #Paris #FashionWeek #WWD #Mode

  • #Promiseconsulting #Luxurylab : Gucci ‘Epilogue’ Collection

    From WWD - Alessandra Turra, July 17 2020

    For the latest chapter of his "trilogy of love," Alessandro Michele wanted the collection to be photographed on his design team.

    In literature, an epilogue is meant to provide closure and resolution. However, in the fashion world, rules are less strict and things can be more fluid. Naming his latest collection “Epilogue,” presented with a digital narrative during Milan digital fashion week, Gucci creative director Alessandro Michele wanted to close what he calls “a trilogy of love,” which kicked off with the February show and continued with the fall 2020 advertising campaign. But at the same time he aimed to open a new door on the future of the brand.


    #Promiseconsulting #Luxurylab #Gucci #Milan #FashionWeek