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  • #Promiseconsulting #Luxurylab : Brand Value Is More Important Than Ever In The Post COVID-19 Era

    From JingDaily - Ruonan Zheng, July 1, 2020

    For the first time, over 17 Chinese brands made it on the latest BrandZ Top 100 list—ranking the most valuable global brands—which was published on June 30. Alibaba and Tencent ranked 6 and 7 respectively. The lists included a couple new risers, including the technology companies Huawei, TikTok, Meituan, and the luxury spirit brand Moutai, signaling the increasing strength of Chinese homegrown brands. The race among luxury brands is fierce as ever, led by Louis Vuitton, Chanel, Hermès, and Gucci.

    #Promiseconsulting #Luxurylab #BrandValue #China #Alibaba

  • #Promiseconsulting #Luxurylab : Nars Is Launching at Boots Next Week as Part of the Store's Huge Beauty Reinvention

    From POPSUGAR - TORI CROWTHER, 2 July 2020

    This week, it was announced that Nars Cosmetics is launching at Boots.com from 8 July, as part of the store's ongoing beauty reinvention.

    Nars Cosmetics will be joining the 40 plus brands that Boots has launched into stores and online over the last 18 months. The health-and-beauty retailer has introduced huge beauty brands, including Huda Beauty, The Ordinary, Morphe, Fenty Beauty, Ole Henriksen, Laura Mercier, and of course, most recently Nars.


    #Promiseconsulting #Luxurylab #Nars #Boots #Beauty

  • How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?

    From JingDaily, Chenyue Fu, June 29, 2020

    The French cosmetic giant L’Oréal announced they will be removing words like “whitening” and “lightening” from all their skin care products. The move comes on the heels of a backlash that a number of beauty brands received for their skin lightening products amidst ongoing protests for racial equality. Another global cosmetic giant, Uniliver, has already announced similar measures, including for its Indian subsidiary, which will now rename its best-selling skin lightening cream to Fair & Lovely. Unilever’s decision comes after Johnson & Johnson announced last week that its brands Neutrogena and Clean & Clear would discontinue skin-whitening creams favored in Asia and the Middle East.


    #Promiseconsulting #Luxurylab #Loreal #skincare #whitening